Samantha J

After exploring over 50 immersive brand activations at SEPHORiA in LA last week, I’ve narrowed down the absolute best products that are worth the hype. Featuring new releases from Summer Fridays, EADEM, Saie, Makeup by Mario and more. Get ready for the Sephora Spring Savings Event coming soon on April 10th to 20th! CODE: SPRING SALE

My actual Paris itinerary built from multiple trips, countless croissants, and one life-changing chocolate mousse. These are the spots I return to every time, not Instagram traps, not places I went once for a photo. From solo dinners at wine bars to bakeries whose staff remember me, this is Paris through the lens of someone who keeps coming back. Start here if you want to feel like a local, or at least like someone who knows where to get the best baguette in Montmartre!

My actual coffee shop rotation across Manhattan, from Tribeca to Nolita, West Village to Grand Central. These are the cafes I go to when I need to work from home (but not actually home), meet a friend, or just sit with a book and a matcha. Every spot on this list has been tested multiple times: I know what to order, where to sit, and which ones are worth the commute. Not sponsored - just the cool places I'd text you if you asked ‘where should I go in NYC right now?’ CHEERS!

From city escapes to weekend getaways, these travel must-haves keep your journey effortless and stylish. Pack smart with everyday bags, tech essentials like your Kindle and iPad Mini, and versatile wardrobe staples — think matching beis X Gap jeans and jackets, comfy white tees, and cozy sweaters. Don’t forget your power banks, pill case, and Summer Fridays Jetlag for a fresh glow on the go. Every item here is designed to make travel feel luxe, organized, and totally stress-free.

Your ultimate winter wardrobe guide — cozy, chic, and effortlessly elevated. From Uniqlo’s HEATTECH layers and JW Anderson boxy shirts to Gap’s soft merino turtlenecks and cardigans, plus Madewell’s luxe ribbed sweaters and Italian suede bags, every piece combines warmth, comfort, and style. Layer, mix, and match for city streets, cozy cafes, and soft-life winter vibes. These are the winter essentials that make every outfit feel polished, intentional, and effortlessly chic.

Credo is my go-to destination for clean beauty! They do an amazing job sourcing only the best, high-performing products. This curated NYC edit brings together my must-haves: creamy blushes, luxe lipsticks, glow-inducing skincare, and indulgent body care. Every pick delivers results, feels soft-life luxe, and keeps your routine effortlessly elevated. I own all of these :)

The Great Lock-In of 2026 is here! No more chaotic energy, no more running on fumes. This is your blueprint for a soft life reset: the essentials that actually make you feel put-together, cozy, and like the main character of your own life. From morning matcha rituals to nighttime wind-downs, these are the products that turn 'new year new me' into something you'll actually stick with.

This is my ultimate soft-life fragrance wardrobe — curated for travel, indulgence, and everyday glamour. Each scent tells a story before you even say a word, from sun-soaked tropical escapes to Parisian elegance and Italian summers. Organized by city-inspired vibes and luxury houses, explore your next signature scent: bright, romantic, warm, or effortlessly chic. These perfumes are your invisible accessory, adding sophistication, confidence, and soft-life energy wherever you go. Happy shopping, Queens ✨

Glazed skin, but make it melanin! This edit is my Rhode must-haves for my brown skin girls! Buildable, blendable, and glow-worthy—these picks prove that the viral glazed look hits different when it’s melanin-approved.

This is my everyday jewelry edit — timeless gold and silver pieces that elevate even the simplest outfit. Think effortless hoops, layered chains, and soft statement pieces that feel polished but never overdone. Curated with a NYC sensibility, these are the staples I reach for daily or keep on my wishlist for that quiet-luxury glow. Jewelry that works hard, wears beautifully, and always feels like you.

This edit is for my fellow vanilla lovers who want to smell delicious without trying too hard. Expect creamy vanilla perfumes, soft marshmallow notes, warm amber, and cozy skin scents that linger beautifully. These are feel-good, compliment-magnet gourmand fragrances — comforting, feminine, and effortlessly chic. Happy shopping, Queens ✨

Not all denim is made equal...especially if you’ve got curves. This board is my edit of jeans that truly love you back. Every pick is tried, tested, and styled for comfort and confidence!

These IT-girl wardrobe essentials are the foundation of an elevated everyday style. Featuring chic basics, capsule wardrobe staples, and off-duty model must-haves, this list is designed to help you build effortless outfits that feel polished without trying. Perfect for travel outfits, casual everyday wear, and minimalist styling — these pieces elevate jeans, tees, and sneakers every single time.

Candles aren’t just ambiance, they’re atmosphere. This edit is my soft‑life candle wardrobe: from floral tuberose to smoky amber, warm bourbon blends, and elegant minimalist vibes. Whether you want sultry nights in, a rich library feel, or bright breezy evenings, these luxury candles fill your space with scent stories that feel elevated, cozy, and unmistakably chic.

Sourced from Paris streets to San Francisco boutiques, these are my must-have bags that elevate any outfit. Structured, slouchy, or mini — each bag adds personality, polish, and effortless style. Perfect for everyday errands, weekend getaways, or city adventures, these bags are more than accessories; they’re statement pieces that carry your essentials in curated elegance.