✨ Affordable, high-quality, and TikTok-approved—ELF products are the ultimate beauty hack. From flawless foundations to bold lip colors, these are the must-haves that give luxury vibes without the luxury price. 💄✨
Sections
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Precision Pens & Power Liners
Skin-care Glow Up Squad
Prime Time Perfection
Radiance & Glow Boosters
Eyeshadow Icons
Complex Besties
Precision Pens & Power Liners
Smudge resistant, bold and color, and easy to control. This line of eyeliner and brow essentials lets you draw, define, and detail like a makeup artist.
I absolutely love this product because you can use it for eyeliner and also shading if needed. You don't need any more makeup than that to be beautiful
Eyeliner Pen
Your new obsession
Dip Eyeliner
A creamy eyeshadow stick that glides affect mostly and stays all day. Great for quick looks and travel.
No Budge Long Lasting Eyeshadow Stick
Line leader is the perfect cool toned shades plumps and hydrates
Lifter Liner Lip Liner Makeup with Hyaluronic Acid
Skin-care Glow Up Squad
Hydrating, barrier boosting skin care essentials designed to keep your complexion and healthy, smooth, and glowing. All without the luxury price tag.
Add with the sunscreen and it hydrates with no make-up peeling
Ultra Facial Cream with Squalane | Face Cream
Perfect for traveling light
Holy Hydration! Hydrated Ever After Skincare Mini Kit
Lightweight, non-greasy hydration boost.
Pure Skin Fragrance Free Moisturizer
Add glow and moisture to any routine.
Mini Booster Drops
Prime Time Perfection
Prime like a pro with formulas that make every makeup look last longer and look smoother.
Long lasting, great for acne
Power Grip Primer + 4% Niacinamide
Solid primer is best over liquid
Poreless Putty Face Primer
Gives glow and grip with skin care benefits.
Power Grip Primer + 4% Niacinamide
Controls shine and smooth texture.
Matte Putty Primer
Radiance & Glow Boosters
Glow boosting essentials that brighten come as smooth, and perfect your skin so your makeup applies like a dream and looks even better.
An abundance of shades, light weight and buildable
Halo Glow Liquid Filter Complexion Booster
Locks in makeup and leaves your skin glowing, the viral spray that rivals luxury brands
e.l.f. Power Grip Dewy Setting Spray
Blurs, sets, and adds a soft radiance.
Halo Glow Loose Setting Powder
Light reflecting list for fresh glow anytime.
Illuminating Mist & Setting Spray
Eyeshadow Icons
Budget friendly shadows with smooth blend ability and pigmentation that rivals high-end pallets.
A neutral matte palette that works for everyday and smoky looks, versatile and beginner friendly
Mad For Matte Palette
A curated mix of matte + shimmers with rich color payoff, proof that great pallets don't need big price tags.
Perfect 10 Eyeshadow Palette
Warm, dreamy tones with shimmer and matte finishes.
Perfect 10 Eyeshadow Palette
Mini pellet with everyday neutrals.
Bite-Size Mini Eyeshadow Palette
Complex Besties
Skin enhanced faves that smooth, Brighton, and perfect, luxury finish without luxury cost.
Lightweight, buildable satin coverage that looks like real skin and wears beautifully all day.
Soft Glam Foundation - Medium Coverage
A cream to powder bronzer that melts into skin for a soft natural warmth.
Putty Bronzer - Cream to Powder Formula
Gives cheeks a gorgeous luminous flush, a viral face for a reason.
Halo Glow Liquid Blush Wand
Neutralizes discoloration (redness, dark circles, pigmentation) with a thin, blendable formula.
Camo Color Corrector Concealer
Duel-ended product, blush included
Stick Blush
Lash & Brow Must Haves
Lyft, lengthen, and layer for the perfect lash moment.
Affordable, no clump, smooth
Big Mood Volumizing Mascara
The Benable Rec DIY Lash Extension System by Lashify is the original, patented at-home lash system created by the inventors of DIY extensions. Featuring Lashify’s lightweight Gossamer® lashes and Fuse Control® technology, it lets you achieve customiz...
DIY Lash Extension System by Lashify® – The Inventors
Add volume and tint for natural looking brows.
Wow Tinted Brow Gel
Extra volume and drama for statement lashes.
Lash It Loud Volumizing Mascara
Bonus Beauty Favorites
Little luxuries that complete your routine. fresh sense, quick touch-ups, on the go glow. The perfect finishing touches for any beauty moment.
Doesn't seperate make-up with moisturizers
Ulta Beauty
High impact sparkle with a lightweight gel formula, pop it on for instant glam without fallout
Liquid Glitter Eyeshadow
Teen favorite for back, neck and face acne
Blemish Breakthrough Acne-Treating Body Mist
For a quick, refreshing cleanse and glow up on the go.
