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Essential Tools for Social Media Marketing
16
items As a social media marketing expert, here are some software, apps, and tools I recommend to optimize content creation, social media management, analytics, and collaboration.
Sections
7
Scheduling & Reporting
Browser Extensions
Design
Organization
AI
Project Management
Scheduling & Reporting
Hootsuite is another scheduling tool I"ve used that allows you to schedule and manage posts across multiple platforms like Facebook, Instagram, Twitter, and LinkedIn. It also provides valuable analytics.
Hootsuite
Sprout is not only great for scheduling posts but it also is great for tracking social media performance and ROI.
Sprout Social
Browser Extensions
ColorZilla is a browser extension that’s perfect for web designers, graphic designers, etc. It allows you to easily pick colors from any webpage, generate color palettes, and even analyze color gradients. I use it to ensure I stay on brand with clien...
ColorZilla
Font Finder is a browser extension that helps you identify fonts used on any webpage. With just a few clicks, it reveals the font family, size, and style. I use it to ensure I stay on brand with client's posts.
Font Finder - Chrome Web Store
Design
Canva is a super user-friendly design tool that lets me create graphics for social media, presentations, and all kinds of marketing materials. The best part? The templates make it super easy to use, so I can quickly put together professional designs ...
Canva: Visual Suite for Everyone
Adobe Express is another great design app that makes creating graphics for social media, web pages, and videos a breeze. It’s simple to use, with plenty of templates and tools to help you create eye-catching visuals in no time.
Free Design, Photo, and Video Tool | Adobe Express - Adobe
Organization
I use Google Suite for pretty much everything—emails, organizing assets, creating slide decks, managing content calendars, and more. It keeps everything in one place and makes collaborating with my team super easy.
Google Workspace: Secure Online Productivity & Collaboration Tools
AI
I use ChatGPT to brainstorm ideas for social media captions, craft email replies, and generate creative content. It’s a huge time-saver and helps me stay on top of things. Plus, there are tons of plugins that work seamlessly with ChatGPT, like Canva,...
Introducing ChatGPT - OpenAI
Read.ai is an AI-powered meeting assistant that analyzes virtual meetings.
Automated Meeting Reports, Transcripts, Notes, Video, Coaching, Scheduling | Read
Avoma is another AI-powered meeting assistant that helps by automatically taking meeting notes, providing transcriptions, and offering actionable insights. I love these tools as I sometimes forget things in my hand-written notes.
Avoma - AI Meeting Assistant with Conversation Intelligence
Project Management
Slack is perfect for team and client communication!
Slack: AI Work Management & Productivity Tools
Taskade is a project management tool, however I use it for myself as a google extension add on to keep track of my to-do list.
Taskade: Autonomous AI Agents & Workflow Automation
It allows you to track progress, collaborate in real-time, and stay organized. It's my favorite project management tool.
monday.com | Your go-to work platform
Helpful with Training
Loom is a video recording tool that allows you to quickly record and share tutorials or presentations. It’s perfect for communicating ideas visually and saves time compared to long emails or meetings.
Loom: Free screen recorder for Mac and PC
I use Tango to create tutorials for both my teammates and clients. It records your mouse clicks and provides descriptions, making it easy to create step-by-step instruction lists for any process or task. It’s a great way to share knowledge in a clear...
Tango: Create software training guides, in minutes
Learn everything you need to know about marketing on Google and get certified!
Master Google Tools with Online Training - Skillshop