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Essential make-up products for make-up lovers💄
50
items Unleash your inner artist; explore our makeup selection and unlock your creative potential, with a range of high-quality products designed to inspire, empower, and transform your look with every brushstroke🧚🏻♀️
Sections
4
Palette
Eyes👁️🗨️
Other
Lips
Palette
A set of three 42-shade eyeshadow palettes.
Level up your eyeshadow palette collection with the Rich Nude Neutral 42 Palette Trio from By BEAUTY BAY. Including not one but three 42-shade(!) palettes, this bundle is an essential for creating multiple ...
Rich Nude Neutral
A collection of forty-two matte, rainbow-hued eyeshadows.
Combining pinks, blues, greens, yellows and purples for bold, bright results, By BEAUTY BAY Bright Matte 42 Colour Palette is the matte version of the ultimate colour spectrum collection. Each...
Bright Matte 42 colour palette
Achieve your best smoky eye yet with the By BEAUTY BAY Smoky Palette. Featuring 42 glamorous, night-time inspired shades ranging from dove greys to deep slates in a variety of matte and metallic finishes, the possibilities of this palette are endless...
Smoky 42 colour palette
A 16-shade colour palette.
Achieve your best smoky eye yet with the By BEAUTY BAY Smoky Palette. Featuring 16 glamorous, night-time inspired shades ranging from dove greys to deep slates in a variety of matte and metallic finishes, the possibilities ...
SMOKY 16 COLOUR PALETTE
A palette containing four cream contour shades and four cream blush shades.
Upgrade your makeup game with the Made By Mitchell Curve Case. Versatile and inspired by the iconic ‘Blursh’, each palette offers four multi-use contour shades to sculpt and ...
Curve Case
Embrace your dark feminine energy with the Reckless Romance Palette. Starring 20 edgy matte and shimmer shades that create countless sultry looks, this palette is perfect for every kind of date night (or day). Ranging from sparkling silvers and grung...
Reckless Romance 20 colour palette
A three-piece set of eyeshadow essentials.
Elevate your eyeshadow game with the Anastasia Beverly Hills Eyeshadow Palette Vault. Inside you’ll find two 12-pan eyeshadow palettes, the Cosmos Eyeshadow Palette and the Fall Romance Eye Shadow Palette, t...
Eyeshadow Palette Vault
A 12-pot paint palette and spatula brush.
Mix and match your makeup with the Made By Mitchell Colour Case Cosmetics Paint Palette The Essentials. This 12-pot paint palette of multi-use cream formulas is guaranteed to take your kit to the next level, ...
Colour Case Cosmetics Paint Palette The Essentials
Glowing, radiant skin starts with the By BEAUTY BAY Face Palette. This multi-functional, versatile face palette contains one bronzing or sculpting powder to add warmth and depth, two beautifully soft blushes to add a healthy flush, plus a super shimm...
Face Palette
A multi-use palette for the eyes, brows, cheeks, and lips.
Unlock endless looks with the Groundwork Palette Blooming Romance from Danessa Myricks Beauty. This multi-use, talc-free palette features a range of velvet pomades and oil-absorbing powders t...
Groundwork Palette
It’s time to get baked with the By BEAUTY BAY Highlighter Palette. Inside this palette you’ll find three finely milled, shimmery (not glittery) baked highlighters, that are essential for adding anything from a super strobe effect to a soft glow to th...
Higlighter Palette
You’re going to want this, the M.A.C Cosmetics Connect In Colour Eyeshadow Palette Encrypted Kryponite is your next must-have eyeshadow palette. Packed with six powerfully-pigment, bronze toned eyeshadows, this artist-curated palette contains classic...
Connect in colour Eyeshadow Palette: Encrypted Kryptonite
Be ready for any occasion with the Revolution Blush Palette Sugar & Spice. This mirrored compact contains a mix of rosy pink shimmer and matte blushers, merged baked blusher and merged baked highlighter. Each unique shade can be use alone or blen...
Ultra Blush Palette Sugar & Spice
Created with brand new shades, the Urban Decay Naked 3 Eyeshadow Palette is the one for you. A twist on the classic, this 12-colour eyeshadow palette features a range of rose toned shades in a mix of matte and shimmer finishes. The long-lasting stayi...
Naked 3 Eyeshadow Palette
Martine Cosmetics will have you miles ahead of the makeup game with their Neon Nitro Speed Eyeshadow Palette. Spice up your look with the chrome, matte and fluorescent eyeshadows of this palette that are rich with pigment, very buildable and bendable...
Neon Nitro Speed Eyeshadow Palette
Play with colour and definition with the Danessa Myricks Beauty Luxe Cream Palette. Each palette contains twelve highly pigmented, smooth, multipurpose liquid colours with a satin, semi-matte finish that can be used on the eyes, lips, and cheeks. Pro...
Luxe Cream Palette The Feminist
Create endless eye-conic eyeshadow looks with the Made By Mitchell Eyeclouds Eyeshadow Quad Palette in Grey Girlfriend. Designed to help you achieve smoky eye makeup looks, this palette features three light grey, dark grey, and black-hued eyeshadows ...
Eyeclouds Eyeshadow Quad Palette Grey Girlfriend
Light up your looks with some iridescence when you use the Viseart Petits Fours Hespirides. Inside you’ll find four mauve, nude, rose, and taupe-hued shades in buttery and triple-milled pigment formulas for long-lasting colour payoff. With a selectio...
Petits Fours Hespirides
Harley Quinn or Poison Ivy ? You decide with the Makeup Revolution x DC Gotham City Comic Palette, 20 pans inspired by your two favourite super-villains. This palette opens in the centre to reveal 10 green shades dedicated to Poison Ivy and 10 shades...
Revolution X Dc Gotham City Comic Palette
A three-piece set of eye pencils in travel-friendly sizes.
Dreamy Easy Eyes Mini 3PC Kit
Eyes👁️🗨️
A duo of ultra-black, instantly volumising, and lengthening mascaras.
High-Key Volume Mascara Duo
An ultra-black, instantly volumising and lengthening mascara.
High-Key Volume Mascara
A lengthening and volumising mascara.
Lash Sensational Sky High Mascara
A volumising and lengthening mascara.
High Impact Mascara
A dual-ended clear brow and lash gel.
Clear Brow & Lash Mascara
A lengthening and volumising waterproof mascara.
Lash Sensational Sky High Waterproof Mascara
Ready to take your liner looks to the next level? You need the No Budge Retractable Eyeliner. The waterproof, creamy eyeliner pencil is here to help you create killer liner looks that last.
No Budge Retractable Eyeliner
Liner has never been easier thanks to the e.l.f. Cosmetics Expert Liquid Liner. This smudge-proof liquid liner is super pigmented and glides along the eye with zero tugging or pulling, for a precise and defined finish. Use for both natural or dramati...
BEAUTY BAY: The destination to explore your beauty obsessions
Staying put for up to 24 hours is the intensely pigmented, waterproof Felt Tip Liquid Eyeliner By BEAUTY BAY. Create killer eye looks that last with the ultra-precise flexi-felt tip that swipes across the lids to deliver an ultra-black, glossy finish...
Felt Tip Liquid Eyeliner
Indulge your pastel obsession with By BEAUTY BAY’s creamy crayon liners. The Pastels Crayon Eyeliner Trio 1 features three smudge-proof, crease-proof, lightweight crayon liners in the prettiest pastel hues to embrace your softer side and the dreamy p...
Pastels Crayon Eyeliner Trio 1
No eye looks are complete without the e.l.f. Cosmetics Eyeliner Pen. With an easy-to-use felt tip applicator, that delivers rich, pigmented colour, this eyeliner is the perfect tool to enhance your eyes, day and night.
Eyeliner Pen
This waterproof eyeliner delivers intense pigment and long but comfortable wear in a single swipe. A fine and pointed tip allows you to create a seamless and precise line with a matte finish, haul it and love it!
Beachproof Eyeliner
A black liquid calligraphy eyeliner pen.
This ultra-bold black calligraphy, waterproof eyeliner pen is designed with a curved edge for razor thin lines, and flat face for bolder graphic looks that won’t budge for 12 hours. Multiuse magic!
Magic Flik Liquid Eyeliner
Whether you want to upgrade your everyday look or really amp up the drama, these must-have lashes are the way to go. Made using synthetic faux mink, the handmade lashes can be reused up to 20 times with proper care. Each pair of By BEAUTY BAY lashes ...
Faux Eyelash Trio
Perfect for all lash styles, the Melt Cosmetics Lash Glue belongs in your kit. With a latex-free formula that applies white and dries to a clear finish, this lash blue is perfect for all lash styles and skin types. Super long-lasting and with an easy...
Lash Glue
Don’t give a fluff. Designed to be super fluffy and wispy, these cluster lashes feature a comfortable single band that blends into the natural lash line seamlessly for a light feel and an undetectable finish. This light and slightly gappy set can be ...
Unbearlievable DIY Cluster Lashes
Made from innovative vegan, synthetic fibres, these strip lashes mimic salon quality lash extensions, offering fluffy results, without the cost or hassle. Perfect for those day or night glam vibes, these reusable lashes belong in your next haul.
Russian Natural Hybrids Strip Unicors Lashes
Illamasqua's Eye Paint delivers up to 12 hours of waterproof, transfer-proof color. One stroke of Eye Paint gives an intensely pigmented matte color or it can be blended out for a softer application. This lightweight, comfortable formula can be worn ...
Eye Paint Longwear Liquid Shadow (Various Shades)
Create a professional eye makeup look with Illamasqua's Precision Gel Liner; an intense formula to accentuate your eyes. With a smooth, water-resistant formula, the liner applies effortlessly to deliver intense colour with ultimate staying power. Ach...
Precision Gel Liner (Various Shades)
This angled brow brush is the ideal tool for creating defined brows. The tightly packed bristles help create precise brush strokes that look like real brow hairs. Use with Precision Brow Gel or Eyebrow Cake.
Brow Definer Brush
Want to give the ultimate gift? Update their makeup brush collection. Our Pro On The Go Set features our Powder Brush, best-selling Foundation Brush, Blender Brush, Eyelash Curlers and a Pencil Sharpener. Housed in our Brush Canister, this set includ...
Ultimate Brush and Tools Set (Worth $147)
This spoolie with firm spiralled bristles is perfect for grooming brows in the natural direction the hair grows. Use at the beginning and the end of your makeup application to tidy brows.
Eyebrow Groomer
Panoramic Mascara delivers multidimensional volume, length and definition while nourishing lashes. The full brush, with a defined tip and soft, curved bristles, allows for buildable, clump-free volume to create a high-impact, dramatic look.
Panoramic Mascara
Other
Micellar Cleansing Water gently removes dirt, oil, makeup and other impurities in one easy step. This restorative formula helps nourish skin and condition lashes while leaving eyes, lips and face clean and revitalized.
Micellar Cleansing Water
Lips
Soft, hydrated, and perfectly plump lips are a few swipes away with this duo. Outline and fill your lips with Skinny Plump Demi-Matte Lipstick, infused with Maxi-Lip™ for a pumped-up look without the tingle. Top with Flower Petal Lip Oil with REAL fl...
Lips in Bloom Set
It’s your pout’s time to shine with Flower Petal Lip Oil. This clear formula is blooming with pretty pink petals suspended in a silky-smooth oil. It’s infused with sodium hyaluronate, jojoba oil and vitamin E for hydration and a nourished, petal-soft...
Flower Petal Lip Oil
Now blooming: the flower power that started it all! Our best-selling Flower Lip Balm is a vegan lip stain that glides on sheer then merges with your lips’ natural pH levels, creating a personalized shade of pink and leaving lips petal soft. The flowe...
Flower Lip Balm
Bring the energy of the rainbow quartz to your lips with the Aurora Balm. This iridescent vegan pH lip balm transforms into your most flattering mauve with a subtle shimmer, and is packed with ultra-hydrating ceramides. Swipe it on for a personalized...
Aurora Balm
Amethyst Balm is a vegan pH lip balm that transforms into your skin’s most flattering purple pink with a subtle shimmer. Infused with ceramides for an ultra hydrated pout, this balm is a total gem—just like you.
Amethyst Balm
One lip oil + stellar shine = a star-studded pout. Packed with lip-loving ingredients like vitamin E, In the Stars Lip Oil keeps lips feeling hydrated and nourished with avocado, sunflower, and jojoba oils. One swipe delivers a subtle, glossy shimmer...
In The Stars Lip Oil