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Simple Skincare & Makeup Musts

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These are the no-fuss, everyday essentials that keep your skin healthy and your makeup routine easy and effortless. From gentle cleansers and hydrating serums to go-to mascaras and multitasking products, this list focuses on reliable favorites that w...
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Go-To Makeup Essentials

My list of must have products for everyday glam and effortless beauty!

 
Shanel Marie Alaniz profile picture
E.L.F Holy Hydration Lip Mask, is an all-natural lip mask, it's made with nourishing and organic ingredients. Such as beeswax, shea butter, and essential oils. This mask helps soothe dryness and lock in moisture. I love it! I put it on before bed to ...
Holy Hydration! Lip Mask - e.l.f. Cosmetics
 
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E.L.F Poreless face primer is a lightweight base to allow your makeup to go on flawless. I love it!
Poreless Face Primer- Small - e.l.f. Cosmetics
 
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One of my favorite blushes, it's long lasting and give you a beautiful matte finish.
Primer Infused Matte Blush Powder | e.l.f. Cosmetics
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You can mix halo glow with your foundation, or you can use it like a highlighter for the perfect shimmer.
Halo Glow Liquid Filter Complexion Booster | e.l.f. Cosmetics
 
Shanel Marie Alaniz profile picture
Want fuller lips with an amazing shine. Try this Juicy plumping gloss it not only hydrates your lips, but it also delivers a gentle tingling plump to them.
So Juicy Plumping | Warm Nude Gloss Balm - ColourPop®: Doe
 
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You looking for a soft golden highlight? Benefit Cookie highlight is the one for you. It brings a warm, radiant glow without to much glitter. It leaves a dewy and luminous natural highlight.
Cookie Powder Highlighter
 
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You want to shape it, shade it, and slay it, then the Kosas dual-action brow penicl is the one for you.
Brow Pop
 
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Dew it for the grip & the glow. Grips makeup for all-day wear. Infused with watermelon for a burst of hydration. Leaves skin looking juicy & radiant Perfect for that fresh, dewy finish. A must-have for makeup that sticks and skin that glows.
Jelly Pop Dew Primer | Gel Primer
 
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This cult-favorite mascara delivers dramatically lengthened, defined lashes with a sleek, clump-free finish. The precision brush separates every lash, making your eyes look wider and more awake. It's washable, so removal is easy-no tugging or harsh s...
L'Oreal Paris Telescopic Lengthening Mascara
 
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This mascara is designed to give your lashes a full 360 fanned-out effect, adding volume, lift, and length without clumps or smudging. The multi-level bristle brush grabs every ls from corner to corner for a wide-eyed, panoramic look. Great for bold,...
Black Voluminous Panorama Washable Mascara - L'Oréal
 
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This chic, champagne-inspired palette features a mix of buttery mattes, metallics, and shimmers in soft golds, taupes, and bubbly neutrals-perfect for creating everyday elegance or a glam glow-up. The shadows are highly pigmented, easy to blend, and ...
Shop Feelin' Bubbly | Champagne Eyeshadow Palette
 
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The Elemental Eyeshadow Palette features 9 stunning blues and serene sparkling silvers in matte, metallic and duo-chromes finish. It's perfect for creating everything from soft, wearable looks to dramatic, creative styles.
Discover Cool Looks with So Elemental | Shadow Palette
 
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A smokey eyeshadow palette is a must-have for creating dramatic, sultry, and versatile eye looks-from soft smudged-out glam to bold, intense drama. With a range of deep mattes, rich neutrals, and shimmering metallic, it's perfect for evening events, ...
Perfect 10 Everyday Smoky Eyeshadow Palette
 
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This foundation does more than just cover-it perfects and improves your skin over time. Formulated with niacinamide, it helps to minimize pores, reduce redness, and smooth texture, making your skin look flawless both instantly and long-term.
The POREfessional Blurring & Smoothing Foundation with Niacinamide
 
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This multitasking skin perfector gives you the best of both worlds: a soft blurring effect to smooth texture and radiant glow for that lit-from-within finish. Wear it alone for a fresh, natural look or layer under makeup as a radiance-boosting primer...
LoveBeam® Perfector
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This 2-in-1 stick is the ultimate multitasker for effortless, sun-kissed skin. With a creamy blush on one end and bronzer on the other, it's perfect for quick touch-ups, travel, or minimalist makeup routines.  The blendable, buildable formula melts into skin for a natural slush and bronzed glow-no brushes needed.
Desert Island Duo
 
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Stila Stay All Day Liquid Eyeliner is a must have, its smudge-proof and truly last from morning to midnight. It has an ultra-fine felt tip that allows an effortless application. Not only that but it dries in seconds to prevent transfer or smudging. I...
Stay All Day ® Waterproof Liquid Eye Liner
 
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Stila Gel Eyeliner is another must have!! With its rich, gel-based formula delivers intense pigment that stays put all day. It glides on effortlessly-no tugging or skipping. This eyeliner is my go to eyeliner for all occasions.
Stay All Day® Smudge & Set Waterproof Gel Eye Liner
 
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Stila Heaven's Dew All Over Glimmer delivers a weightless, glassy glow that looks lit-from-within-never glittery or chunky. The texture is cushiony like a cloud and melts into your skin for a seamless finish.
Heaven's Dew All Over Glimmer
 
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Stila One Step Correct is a 3-in-1 color corrector swirled serum formula with green, lavender, and peach tones to neutralize redness, brighten dullness, and even out skin tone. It acts as a primer, color corrector, and skin treatment in one easy step...
One Step Correct - Color Correcting & Brightening Primer
 
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This eyeliner is like nothing I've ever used before. The shade-shifting colors are absolutely stunning-bold, bright, and just the right amount of shine to make your eyes pop.
Stay All Day® Chroma-Flash Liquid Eye Liner
 
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This plumping lip glaze is a total favorite- it comes in a variety of gorgeous shades and gives your lips the perfect amount of shine. It smooths on easily, adds a subtle plumping effect and makes your lips look fuller, hydrated, and fresh.
Plumping Lip Glaze
 
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This multitasking stick is a total gem. The creamy, buildable formula melts right into your skin, giving a flawless sheer flush that looks natural on both lips and cheeks. It's perfect for quick touch-ups or an easy, fresh-faced look.
Complete Harmony Lip & Cheek Stick
 
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This amazing blurring setting spray locks in your look with its lightweight, skin-loving mist that keeps makeup fresh and flawless all day. This is my go to setting spray!
Stay All Day® Blurring Setting Spray
 
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I LOVE THIS!!! One swipe is all it takes. The “Jelly Pop Luscious Lip Mask” brings watermelon-scented hydration straight to your pout—jelly soft, glossy, and smooth. Wear it as a dreamy overnight treat or a glossy pick-me-up during your skincare rout...
Jelly Pop Luscious Lip Mask
 
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If you have big pores or blemishes then this is the primer for you. It makes your face look flawless. It is infused with tea tree and vitamins A & E for restorative benefits. I love it!!
e.l.f. Poreless Putty Primer & Brush Duo
 
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E.L.F squeeze me lip balm moisturizes and hydrates your lips with a sheer tint of color. It goes on so smooth and it not one bit sticky. They come in a 3 pk and a 5pk. I love these.
e.l.f. Squeeze Me Lip Balm Trio - 3 Flavors
 
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 This liquid Boi-ing concealer brings lightweight, seamless full-coverage, and hides it all – from dark undereye circles to blemishes and discoloration. The BEST thing about it, is that it is NOT cakey! I hated shopping for concealers until I found th...
Boi-ing Cakeless Concealer
 
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Have you ever craved curled lashes? Well,   Roller Lash curling mascara has a roller that’s  is custom-made especially for your lashes! It has a uniquely designed Hook ‘n' Roll™ brush  that lets the brush catch, curl and separate each lash. Your eyelashes will look amazing.
Roller Lash Curling Mascara

Skincare Essentials

Healthy, glowing skin starts with the basics. This section features must-have skincare products that cover cleansing, moisturizing, and repair- everything your skin needs to stay balanced and nourished. 

 
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Your skin's daily dose of moisture. Hydrates & nourishes your skin. Packed with hyaluronic acid & peptides. Leaves skin soft, smooth & plump. Perfect for travel or trying it out. A complete mini routine for glowing, healthy looking skin.
Holy Hydration! Hydrated Ever After Skincare Mini Kit
 
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Your go-to acne-fighting routine! Gentle yet effective, targets breakouts plus controls oil, clams redness & soothes skin. Perfect for every day use. Formulated with salicylic acid, niacinamide, and zinc for clear, balanced skin.
Blemish Breakthrough Acne Skincare Kit - Travel Size
 
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This brightening moisturizer is packed with vitamin C, it helps visibly even skin tone, fade dark spots, and give your skin a healthy, radiant glow. The lightweight, non-greasy formula also includes Peptides and Niacinamide to boost hydration and smo...
Olay Vitamin C Face Moisturizer Brightening
 
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This gentle yet effective eye cream is packed with caffeine and botanical extracts to help reduce puffiness, dark circles, and fine lines. Made for sensitive skin, it features clean, pH-balance ingredients like ginseng, hyaluronic acid, and green tea...
Tree to Tub Caffeine Eye Cream - Hydrating & Firming
 
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This lightweight eye serum is a go-to for visibly reducing puffiness and dark circles. It combines a high 5% concentration of caffeine with EGCG, a powerful antioxidant form green tea, to help tighten, soothe, and refresh the under-eye area.
Caffeine Solution 5% + EGCG
 
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This gentle foaming cleanser is perfect for those who want an effective yet non-stripping daily face wash. Formulated with glycosides and hydrating ingredients, it removes dirt, oil, and makeup without disrupting your ski barrier. Perfect for all ski...
Enjoy Supple & Glowing Skin with Glucoside Foaming Cleanser
 
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This set is a simple, science-backed routine designed to target visible signs of aging like fine lines, loss of firmness, and uneven texture. It combines powerful ingredients like retinoids, peptides, and hydrating serums to support smoother, healthi...
The Age Support Set
 
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This serum is designed to enhance the look of fuller, thicker, and healthier lashes and brows- without harsh ingredients. Packed with nourishing peptides and conditioning agents, it supports hair density and strength t the root. Easy to apply, non-ir...
Multi-Peptide Lash and Brow Serum
 
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These wipes are a quick and easy way to  remove makeup, dirt, and oil-even stubborn waterproof mascara. Gentle on skin and dermatologist- and ophthalmologist-tested, they cleanse without harsh rubbing and leave your face feeling fresh and clean. Perfect for travel, late nights, or when you ...
Neutrogena Makeup Remover Wipes, Facial Cleanser
 
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This cult-favorite cleansing balm melts away makeup, sunscreen, and impurities-even long-wear and waterproof formulas-without stripping your skin. Fragrance-free and non-comedogenic, it's perfect for all skin types, including sensitive and acne-prone...
Take The Day Off™ Cleansing Balm - Makeup Removers
 
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This luxurious sheet mask is designed to hydrate, firm, and refresh tired or aging skin inn just one use. Infused with milk proteins, peptides, and skin-soothing ingredients, it delivers intense moisture while helping to reduce the appearance of fine...
Milk Rx Compress Advanced Better Aging Sheet Mask
 
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This variety pack is perfect for  anyone who loves customized skincare on demand. Each hydrogel mask is designed to target specific skin needs-hydration, brightening, calming, or detoxifying-so you can treat your skin based on how it feels that day. The cooling hydrogel material clin...
LOOPS Variety Loop | Hydrogel Sheet Masks With Korean Technology
 
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I use the Sontouchable Whoa Glow SPF 30 every day. You can wear it on its own-it leaves your skin with the perfect amount of glow, or wear it under your make for skin protection.
Suntouchable Whoa Glow SPF 30
 
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Meet your new evening ritual: the Jelly Pop Makeup Melting Cleansing Balm—a watermelon-scented, solid-to-milky oil cleanser that melts away makeup with ease. Leaves skin soft, smooth, and sensorially refreshed.
Jelly Pop Makeup Melting Cleansing Balm
 
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Watermelon Beauty Set has everything you need form hydrating makeup remover balm, plumping lip oil, and refreshing moisturize. All put together in this cute make-up bag. I love this set!
Jelly Pop Vault
 
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My favorite travel-ready Bright Icon Vitamin C + E + Ferulic Serum Mini. Packed with a potent 15% Vitamin C, Vitamin E, and Ferulic Acid formula, it’s fast-absorbing antioxidant shot that brightens, evens tone, and smooths fine lines—without the wei...
Bright Icon Vitamin C + E + Ferulic Serum Mini
 
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This deep clean mask by Benefit is amazing. It draws out the excess oil and dirt trapped in your pores. Leaves your skin feeling soft and refreshed. This mask is a must have.
The POREfessional Deep Retreat pore-clearing clay mask
 
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This is my go to face wash! It is perfect for normal to oily skin types. Removes oil from your face without drying or stripping the skin barrier. A water-activated pad into a luxurious  lather within seconds, for a gentle, effective clean without drying sulfates found in some liquid cleansers
Olay Vitamin C Cleansing Melts Face Wash

Makeup Brush Essentials

The right brushes make all the difference. This list features must-have tools for blending, buffing, lining, and sculpting-everything you need for a smooth, flawless application. 

 
Shanel Marie Alaniz profile picture
This all-in-one brush set has everything you need for a full-face look-from foundation and powder to eyeshadow, brows, and detail work. With high-quality, soft, and durable brushes, it's perfect for beginners building a complete kit or pros who want ...
17-Piece Ultimate Makeup Brush Set & Travel Roll
 
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This dual-ended brush is a versatile time-saver-perfect for seamlessly applying both cream and powder products with one tool. One side is ideal for blending cream blush, bronzer, or foundation, while the other buffs on setting powder or powder blush ...
Duo Brush Face For Cream & Powder
 
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This brush is designed for seamless, full-coverage application of cream and liquid foundations. The densely packed, flat-top bristles help you buff and blend product evenly into the skin, creating a smooth, airbrushed finish with minimal streaking.
M106 Flat-Topped Foundation Brush
 
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The M133 is your go-to brush for precise, seamless concealer application. Its soft, domed shape is perfect for blending under the eyes, around the nose, and over blemishes without tugging or streaking. It gives you targeted coverage while keeping eve...
M133 Domed Concealer Brush
 
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This brush is designed to give your concealer a flawless, soft-focus finish- like a real-life filter for your skin. Its fluffy, rounded bristles gently blur and blend product without caking or settling into fine lines, making it perfect for the under...
Airbrush Blurring Concealer Brush #103 - IT Brushes For ULTA | Ulta Beauty
 
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The M202's angled, fluffy design makes it easy to apply blush with precision and control. Its slanted shape follow the natural curve of your cheeks, allowing for seamless blending and buildable color.
M202 Slanted Blush Brush
 
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This double ended brush blends like a pro with its dual-ended essential. One side sweeps on shadow with precision, while the other buffs and blends for seamless, looking eyes. This is the only eye shadow brush I use, LOVE IT!
30 Double-Ended Shadow Brush
 
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This makeup blender leaves a flawless finish, double the power. This dual-ended sponge is designed for precision and performance- the tapered tip seamlessly blends hard-to-reach areas, while the rounded base buffs, smooths, and leaves a airbrushed lo...
Revealer Dual-Ended Makeup Blender
 
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This 4-piece brush set includes an Ultimate Blending Brush, Contouring Brush, Flawless Concealer Brush and Concealer Brush. All e.l.f. products are 100% cruelty-free and vegan
Foundation & Concealer Brush Set