Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!

The Ultimate Home Baking Business Tech Stack & Kitchen Essentials

Purple Star emoji 13 items
The exact tools, gear, and software I use to run a digital baking business, create beautiful content, and stay completely sane while raising two kids. From time-saving kitchen powerhouses to the tech that automates my workflow, these are the items I ...
Sections
3
 
 
 

Kitchen Productivity & Time-Savers

Running a home baking business while managing a family means time is your most valuable ingredient. These are the commercial-grade kitchen essentials and clever, time-saving hacks I use to streamline my prep work, scale my production, and keep my san...

 
Shanell Johnson profile picture
When you're scaling a home baking business, a standard mixer just can't keep up. This 7-quart powerhouse easily handles double batches of heavy pound cake batters without breaking a sweat. It saves me hours of manual labor, letting me set a mix on lo...
KitchenAid 7 Qt Bowl-Lift Stand Mixer with 11 Speeds, Cast Iron Black (KSM70SKXXBK)
 
Shanell Johnson profile picture
Stop wasting time tearing curly parchment paper from a roll that never lies flat! These pre-cut sheets fit standard half-sheet baking pans perfectly. It sounds like a small thing, but on high-volume baking days, it completely streamlines my prep work...
Reynolds Kitchens Cookie Baking Sheets Pre-Cut Parchment Paper - 25ct/33.33sq ft: Heat-Resistant, BPA-Free, Oven-Safe
 
Shanell Johnson profile picture
In the baking world, measuring by weight rather than cups is the only way to ensure your digital recipes turn out perfectly for your customers. I love this scale because it's compact, incredibly accurate, and has a sealed control panel, so if I accid...
Escali Primo Digital Scale - Chrome
 
Shanell Johnson profile picture
When I'm creating recipe ebooks for pound cakes, presentation is everything. This cast aluminum pan distributes heat beautifully for an even, golden crust, and the swirling design catches glazes and powdered sugar perfectly. It releases clean every s...
Nordic Ware Anniversary Bundt® Pan
 
Shanell Johnson profile picture
For birthday cakes or funfetti treats for the kids, these are my absolute go-to cake pans. Because they are made of natural anodized aluminum, they bake incredibly evenly without scorching the edges. Plus, the straight sides mean your cake layers sta...
Wilton 9" Nonstick Ultra Bake Professional Round Cake Pan

Content Creation & Food Photography Gear

As a digital baking creator, how your treats look on screen is just as important as how they taste. You don’t need an expensive studio or a luxury kitchen remodel to create stunning visuals. This is the exact setup of backdrops, lighting, and gear I ...

 
Shanell Johnson profile picture
The secret to filming those satisfying, hands-free recipe reels and TikToks? A rock-solid overhead mount. This tripod extends beautifully over my kitchen island so I can capture crisp, stable top-down angles of pouring glaze and mixing batter—complet...
Sunpak 66" Tripod with 3-Way Panhead - Black: Universal Mount, Lightweight Design
 
Shanell Johnson profile picture
You don't need a custom, luxury kitchen to achieve an editorial, high-end look for your baking ebooks. These portable, stain-resistant matte vinyl boards mimic marble and concrete beautifully. They reflect light flawlessly without glare, and if I acc...
HUISZJ Photo Backdrop Set, 7Pcs Photography Backdrops Kit with 14Patterns, Food Photography Backdrop Board Table Top
 
Shanell Johnson profile picture
As a mom running a business, my schedule is unpredictable—sometimes I'm baking and filming late at night after the kids go to bed or on a gloomy, rainy afternoon. This portable LED panel gives me crisp, beautiful daylight-style illumination anytime, ...
Godox ML80Bi LED Video Light with Battery, Bi-Color 2800K-6500K Portable Handheld Light, CRI 96+/TLCI 97+, 29,600 Lux, App & NFC Control for Photography/Video
 
Shanell Johnson profile picture
Since I am often filming myself mixing batter or chatting with my audience, I need an apron that is both functional and camera-ready. I love a heavy linen apron in a neutral tone because it fits that soft, editorial kitchen aesthetic perfectly while ...
Design Series Herringbone Apron
 
Shanell Johnson profile picture
If you want your recipe reels to look professional, stop pouring ingredients straight from plastic bags on camera. I use these little matte ceramic bowls to pre-measure my sprinkles, chocolate chips, and sugar. It makes the prep process look beautifu...
Set of 4 5 fl oz Pinched Edge Mini Bowls - Hearth & Hand™ with Magnolia

The Digital Business Tech Stack

Behind every successful home-based business is a solid digital foundation. From designing gorgeous recipe ebooks and guides to managing a chaotic content calendar around a busy mom schedule, these are the tech tools, software, and systems that act as...

 
Shanell Johnson profile picture
I use Canva Pro to design all of my digital baking journals, recipe guides, and social media graphics. The ability to save my brand fonts and colors, alongside their massive library of clean layouts, makes it incredibly easy to build professional pro...
Canva Pro | Your all-in-one design solution
 
Shanell Johnson profile picture
This is my absolute command center. Notion keeps my entire business running smoothly by organizing my recipe development notes, tracking ingredient costs, and managing my social media content calendar. If it's not in my Notion dashboard, it doesn't e...
Notion
 
Shanell Johnson profile picture
If I am ever stuck on what to post next this ebook is my go to! Never run out of ideas with this.
Viral Baking Content Kit for Small Creators (100 Hooks + Ideas + Captions)
placeholder