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My Ulta favorites from an Ulta employee
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items As an Ulta employee, I'm constantly surrounded by new beauty products, but these are the ones I genuinely reach for, recommend, or would repurchase myself. From skincare and makeup to everyday essentials, these are my personal favorites that stand ou...
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Makeup
Makeup
I've always been impressed by how well the foundation performs for the price. It provides solid coverage, wears nicely throughout the day, and is a great option if you want a polished look without spending a lot
Wet n Wild - Soft Beige PhotoFocus Liquid Foundation - Ulta Beauty
Whenever someone asks me for a good affordable foundation, this is one of the first ones that comes to mind. It looks natural, feels lightweight, and is great for everyday wear when you want coverage without looking cakey.
Natural Beige 220 Fit Me Matte + Poreless Liquid Foundation
One of my favorite light-based products. It gives natural, skin-like coverage, blends easily, and leaves a healthy glow without feeling heavy or cakey
L'Oréal True Match Nude Hyaluronic Tinted Serum
About-Face is one of those brands that surprised me once I started trying the products. The formula feel thoughtfully made, the colors are unique without being intimidating, and I've found myself reaching for them more often than I expected.
about-face THE PERFORMER Skin-Focused Foundation - Ulta Beauty
I've used Double Wear on both long workdays and special occasions, and it's one of the most dependable foundations I've tried. It stays put, looks polished for hours, and works especially well when I want a more perfected look.
3C2 Pebble Double Wear Stay-in-Place Longwear Matte Foundation - Estée Lauder | Ulta Beauty
One of my go-to foundations because it offers a wide shade range and gives a smooth, natural-looking finish. I've found it to be easy to work with, buildable when I want more coverage, and comfortable to wear throughout the day without feeling heavy ...
1 Eaze Drop Lightweight Blurring Skin Tint - FENTY BEAUTY by Rihanna | Ulta Beauty
This primer helps my makeup stay in place throughout the day and gives my foundation something to really hold onto. I've noticed it creates a smooth base without feeling heavy, and it works well with a variety of foundations and skin types.
Power Grip Primer - e.l.f. Cosmetics | Ulta Beauty
I like this serum because it adds hydration while giving makeup a little extra grip. My skin feels smoother and more comfortable underneath foundation, and I've noticed my makeup applies more evenly and lasts longer when I use it
Grippy Serum Hydrating Grip Primer Makeup - Maybelline | Ulta Beauty
I’ve had a great experience with this primer when I want my makeup to stay put for long hours. It creates a tacky base that helps foundation and other face products adhere well, and it layers nicely without feeling heavy or sticky once my makeup is a...
1.18 oz The Face Glue Gripping Primer - NYX Professional Makeup | Ulta Beauty