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Beauty Finds | Affordable Makeup, Skincare & More

Purple Star emoji 27 items
✨ Beauty doesn't have to come with a luxury price tag. This growing collection brings together beauty finds across makeup, skincare, hair care and everyday beauty essentials. I look for useful products from recognizable brands, budget-friendly option...

*Affiliate disclosure: I may earn a commission from purchases made through my links. 
*As an Amazon Associate, I may earn commission from these links at no extra cost to you.
-Thank you for supporting my Beauty recommendations!
Sections
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👁️ Mascara & Eye Makeup

Everyday eye makeup finds for adding definition, length and volume without turning your beauty routine into a major splurge.

 
Linda N profile picture
L’Oréal Paris Voluminous Original Mascara | Black Brown Volumizing Mascara 

L’Oréal Paris Voluminous Original Mascara in Black Brown is a washable volumizing mascara designed to build fuller, thicker-looking lashes while helping resist clumping. The softer black-brown shade is perfect for defined lashes and an easy everyday ... 

👁️ Love fuller-looking, defined lashes? Add L’Oréal Voluminous Mascara to your beauty favorites.
L'Oréal Paris Voluminous Original Mascara, Black Brown, 0.28 fl. oz.
 
Linda N profile picture
Maybelline TattooStudio Gel Eyeliner | Waterproof Deep Onyx Eyeliner

Maybelline TattooStudio Gel Eyeliner in Deep Onyx delivers intense matte black color with a smooth-gliding, waterproof formula designed for long-lasting wear. 

👁️ Love bold, defined eyes? Add Maybelline TattooStudio Eyeliner to your beauty favorites.
Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil, Glide on Smooth Gel Pigments with 36 Hour Wear, Waterproof, Deep Onyx, 1 Count
 
Linda N profile picture
Maybelline Lash Sensational Sky High Mascara | Lengthening & Volumizing Mascara

Maybelline Lash Sensational Sky High Mascara delivers buildable length and volume for fuller, longer-looking lashes. The lightweight formula and flexible mascara brush help define lashes from root to tip for an easy everyday eye makeup look. 

👁️ Love long, full-looking lashes? Add Maybelline Sky High Mascara to your beauty favorites.
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
 
Linda N profile picture
e.l.f. Instant Lift Brow Pencil | Neutral Brown Eyebrow Pencil

e.l.f. Instant Lift Brow Pencil in Neutral Brown features a creamy, smudge-resistant formula with a precision tip for filling and defining brows, plus a spoolie for easy shaping and grooming. 

✨ Love naturally defined brows? Add this e.l.f. brow pencil to your beauty favorites.
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Neutral Brown Retractable Precision-Tip Brow Pencil with Grooming Spoolie for Buildable Natural-Looking Color, Vegan & Cruelty-Free

Eye Serum & Treatments

 
Linda N profile picture
Medicube PDRN Pink Peptide Serum | Hydrating Korean Face Serum

Medicube PDRN Pink Peptide Serum combines salmon DNA PDRN, peptides, and niacinamide to hydrate and help skin look firmer, smoother, and more radiant. 

💗 Love hydrated, glowing-looking skin? Add this Medicube PDRN serum to your skincare favorites.
medicube Eye Serum with Salmon DNA PDRN & Pink Peptides 99% Purity Retinol for Fine Lines - PDRN & Niacinamide for Uneven Skin Tone, Korean Skincare, 1.01 fl.oz
 
Linda N profile picture
The Ordinary Multi-Peptide Lash & Brow Serum | Fuller-Looking Lashes & Brows

The Ordinary Multi-Peptide Lash & Brow Serum is a lightweight formula with peptides and plant extracts that helps lashes and brows look thicker, fuller, and healthier. 

✨ Want fuller-looking lashes and brows? Add this multi-peptide serum to your beauty favorites.
The Ordinary Multi-Peptide Lash and Brow Serum, Peptide-Powered Formula for Thicker, Fuller Looking Lashes & Brows

💄 Face Makeup & Primers

Affordable face makeup finds for prepping your base and adding natural-looking color, from everyday primers to easy-to-wear blush.

 
Linda N profile picture
e.l.f. Power Grip Primer — Hydrating Gel Face Primer with Hyaluronic Acid 

Description: e.l.f. Power Grip Primer is a gel-based face primer designed to prep skin and help makeup stay in place. The clear formula contains hyaluronic acid for added hydration and leaves a dewy finish, making it an easy step to add before founda... 

Why This One Stands Out: This primer combines makeup grip with hydration in one affordable product. The translucent formula works across skin tones, and its tacky texture is intentional—it helps create a base for makeup to adhere to rather than simpl...

💡 PRO TIP: Pat the primer onto your skin with your fingertips instead of rubbing it in. e.l.f. recommends using the warmth of your fingers to help the formula apply evenly before makeup. 

Format Info: 0.811 fl oz clear gel face primer. Other Power Grip formulas and sizes may be available separately, depending on current product availability.
e.l.f. Power Grip Primer, 0.811 fl oz
 
Linda N profile picture
Milani Baked Blush, Luminoso 04 — Luminous Peach Blush 

Description: Milani Baked Blush in Luminoso 04 is a powder blush with a warm peach shade and luminous finish. The buildable formula lets you start with a light wash of color and layer as desired, making it easy to adjust the intensity rather than com... 

Why This One Stands Out: Luminoso offers a combination of warm color and subtle luminosity in an affordable drugstore blush. The buildable formula gives shoppers control over how much color they apply, while the peach tone provides an alternative to ...

💡 PRO TIP: Start with a small amount on your brush and build gradually. With a buildable blush, it's much easier to add another light layer than to tone down too much color. 

Format Info: Available in the Luminoso 04 shade, with additional Milani Baked Blush shades available depending on current product availability.
Milani Baked Blush, Luminoso 04
 
Linda N profile picture
COVERGIRL TruBlend Undercover Concealer, Classic Ivory, 0.33 oz — Full-Coverage Liquid Concealer 

Description: COVERGIRL TruBlend Undercover Concealer is a liquid concealer designed to provide buildable-to-full coverage with a natural matte finish. The lightweight formula can be used to help conceal the appearance of dark circles, blemishes, and ... 

Why This One Stands Out: This concealer combines fuller coverage with a lightweight formula, making it a practical option for targeted coverage or pairing with the rest of your everyday face makeup. The range of available shades also makes it easier ... 

💡 PRO TIP: Start with a small amount of concealer and blend before adding more. Building coverage gradually can make it easier to control the finish and avoid applying more product than you need. 

Format Info: Available in a 0.33 oz tube in Classic Ivory, with additional shades available depending on current product availability.
COVERGIRL TruBlend Undercover Concealer, Classic Beige, 0.33oz
 
Linda N profile picture
Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup, 120 Classic Ivory, 1 fl oz 

Description: A lightweight, oil-free liquid foundation designed to provide buildable coverage with a matte, poreless-looking finish. Made for normal to oily skin, the formula helps control shine while creating an even-looking base for everyday makeup... 

Why This One Stands Out: The buildable formula makes it easy to adjust coverage depending on the look you want, while the wide shade range gives shoppers plenty of options for finding a closer match. It's a practical foundation choice for creating a ... 

💡 PRACTICAL TIP: Start with a small amount and build coverage gradually where you need it. For the best match, check the available shade options before ordering. 

Format Info: 120 Classic Ivory, 1 fl oz; additional shades may be available depending on current product availability.
Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup, Oil-Free, 120 Classic Ivory, 1 fl oz

💋 Lip Color & Gloss

Everyday lip color and gloss picks for adding anything from classic, creamy color to a glossy finish without a luxury beauty price tag.

 
Linda N profile picture
Clinique Almost Lipstick | Sheer Tinted Lip Balm & Everyday Lip Color 

Clinique Almost Lipstick is a lightweight, sheer lip color with a buildable, balm-like finish. This popular tinted lip balm adds natural-looking color while keeping your everyday makeup routine simple and polished. 

💄 Love sheer, easy-to-wear lip color? Add Clinique Almost Lipstick to your beauty favorites.
Clinique Almost Lipstick Tinted Lip Balm in Black Honey | Sheer + Lightweight Moisturizing Lipstick
 
Linda N profile picture
Revlon Super Lustrous Lipstick Rum Raisin 535 | Creamy Moisturizing Lip Color

Revlon Super Lustrous Lipstick in Rum Raisin 535 delivers rich, lightweight color with a creamy, moisturizing feel. This classic warm-toned lipstick glides on smoothly for soft, fuller-looking lips and an easy everyday makeup look. 

💄 Love classic, wearable lip colors? Add Rum Raisin to your beauty favorites.
Revlon Super Lustrous Lipstick, 535 Rum Raisin, 0.15 oz Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips
 
Linda N profile picture
Maybelline Lifter Gloss in Moon | Hydrating Lip Gloss with Hyaluronic Acid

Maybelline Lifter Gloss in Moon is a hydrating lip gloss with hyaluronic acid that gives lips a smooth, glossy finish and fuller-looking appearance. The soft, shimmery shade is an easy pick for everyday makeup or layering over your favorite lip color... 

💄 Love glossy, hydrated lips? Add Maybelline Lifter Gloss in Moon to your beauty favorites.
Maybelline Lifter Gloss, Lip Gloss with Hyaluronic Acid, Moon
 
Linda N profile picture
wet n wild Mega Last Matte Lip Color in Red Velvet | Hydrating Matte Lipstick

wet n wild Mega Last Matte Lip Color in Red Velvet delivers bold, rich color with a smooth matte finish. The nourishing formula helps keep lips feeling comfortable while giving you a classic red lip that works for everyday makeup or a bolder look. 

💄 Love a classic matte red lip? Add Red Velvet to your beauty favorites.
wet n wild Mega Last Matte Lip Color, Semi Matte Hyaluronic Acid Infused, Long Lasting Full Coverage for a Nourishing Pout, Cruelty-Free & Vegan - Red Velvet
 
Linda N profile picture
NYX Professional Makeup Slim Lip Pencil in Espresso | Creamy Brown Lip Liner

NYX Slim Lip Pencil in Espresso is a creamy, long-lasting brown lip liner that glides on smoothly to define and shape lips. The rich espresso-brown shade pairs easily with lipstick or lip gloss for everyday or bold lip looks. 

💄 Love a defined lip? Add NYX Espresso Lip Pencil to your beauty favorites.
NYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Espresso
 
Linda N profile picture
e.l.f. Main Stain Lip Marker, Rose Macaron, 0.034 fl oz — Buildable Lip Stain 

Description: e.l.f. Main Stain Lip Marker in Rose Macaron is a long-lasting lip stain marker with a rosy-pink shade and a natural-looking finish. The felt-tip applicator can be used to line, contour and fill in the lips, while the buildable pigment l... 

Why This One Stands Out: This one combines the precision of a lip liner with the color of a lip stain in a simple marker format. The felt tip has a thin side for defining the lip line and a flatter side for filling in color, making it useful for anyt... 

💡 PRO TIP: Start with completely clean lips. Use the thin side of the felt tip to line and define, then flip to the flat side to fill in the lips. Layer additional color if you want more intensity, and add gloss or lipstick afterward if desired. 

Format Info: 0.034 fl oz lip stain marker in Rose Macaron, a rosy-pink shade. Additional Main Stain Lip Marker shades are available separately, depending on current product availability.
e.l.f. Main Stain Lip Marker, Rose Macaron, 0.034 fl oz

💧 Hydrating Skincare

Hydrating skincare finds for adding moisture and supporting a simple everyday routine, from gentle cleansing to lightweight hydration.

 
Linda N profile picture
CeraVe Hydrating Facial Cleanser | Daily Face Wash for Normal to Dry Skin

CeraVe Hydrating Facial Cleanser is a gentle daily face wash that cleanses without leaving skin feeling stripped or tight. Made for normal to dry skin, this hydrating cleanser is an easy addition to a simple morning or nighttime skincare routine. 

🧴 Looking for a gentle everyday cleanser? Add CeraVe Hydrating Facial Cleanser to your skincare favorites.
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin, 8oz
 
Linda N profile picture
e.l.f. SKIN Holy Hydration! Triple Bounce Serum | Hyaluronic Acid Hydrating Face Serum

e.l.f. Holy Hydration! Triple Bounce Serum is a hydrating face serum with 1.7% hyaluronic acid designed to help skin feel plump, smooth, and moisturized. This lightweight skincare serum is an easy addition to your daily hydration routine. 

💧 Love hydrated, plump-looking skin? Add this e.l.f. serum to your skincare favorites.
e.l.f. SKIN Holy Hydration! Triple Bounce Serum, Plump-Looking Skin
 
Linda N profile picture
e.l.f. SKIN Holy Hydration! Daily Moisturizer | Hydrating Face Moisturizer

e.l.f. Holy Hydration! Daily Moisturizer is a lightweight face moisturizer that helps hydrate and soften skin without a heavy feel. This everyday facial moisturizer is an easy addition to your morning or nighttime skincare routine. 

💧 Looking for simple everyday hydration? Add e.l.f. Holy Hydration! Daily Moisturizer to your skincare favorites.
e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, 2.5 fl. oz
 
Linda N profile picture
Neutrogena Hydro Boost Face Moisturizer SPF 50 | Hyaluronic Acid Facial Sunscreen

Neutrogena Hydro Boost Face Moisturizer with SPF 50 combines daily hydration with broad-spectrum sun protection. Made with hyaluronic acid, this lightweight facial moisturizer helps keep skin hydrated while adding SPF 50 protection to your everyday s... 

☀️ Looking for hydration and daily SPF in one? Add Neutrogena Hydro Boost to your skincare favorites.
Neutrogena Hydro Boost Face Moisturizer SPF 50, 1.7 fl oz
 
Linda N profile picture
medicube EGF NAD Firming Serum | Korean Skincare & Face Firming Serum

medicube EGF NAD Firming Serum is a Korean skincare treatment designed to support the appearance of firmer, smoother, and more radiant-looking skin. Formulated with EGF, NAD, and collagen extract, this facial serum helps improve the look of skin firm... 

✨ Love Korean skincare and beauty essentials? Add medicube EGF NAD Firming Serum to your skincare routine for a little extra self-care!
medicube NAD EGF Firming Serum for Face & Body, Elasticity & Anti-Aging NAD, EGF Peptide & Collagen - Wrinkle Appearance, Elasticity & Pore Care for Neck & Face, Korean Skincare, 1.01 fl.oz
 
Linda N profile picture
medicube PDRN Pink Peptide Serum | Korean Skincare for Firm, Glowing Skin

The medicube PDRN Pink Peptide Serum is a Korean skincare favorite formulated with salmon DNA PDRN and peptides to help improve the appearance of skin firmness, elasticity, and uneven texture. This lightweight, hydrating facial serum helps skin look ... 

💕 Want smoother, firmer-looking skin with a radiant glow? Add this medicube serum to your skincare favorites and explore the benefits of Korean beauty!
medicube PDRN Pink Peptide Serum with Salmon DNA, Firmer, Even-Looking Skin Pink Glow Serum with Peptides & Niacinamide for Hydration, Firm-Looking Skin & Uneven Tone Care, Korean Skincare, 1.01 fl.oz.

🧴 Shampoo, Conditioner & Hair Care

Everyday hair care finds for cleansing, conditioning, detangling and styling, with practical options for keeping your routine simple and affordable.

 
Linda N profile picture
Dove Intensive Repair Shampoo & Conditioner Set, 12 fl oz, 2 Count — Hair Care for Damage & Breakage 

Description: Dove Intensive Repair Shampoo and Conditioner are designed for damaged hair and everyday cleansing and conditioning. The shampoo cleans while the conditioner helps smooth and nourish the hair, with the pair formulated to help reduce visi... 

Why This One Stands Out: This two-piece set keeps shampoo and conditioner together in one convenient purchase and offers an affordable wash-and-condition routine designed with damaged hair in mind.

Why I Like It: I've personally used Dove Intensive Repair for my damaged hair, and I like how clean and soft my hair feels after washing and conditioning. 

💡 PRO TIP: Concentrate shampoo mainly at the scalp and roots, then work conditioner through the mid-lengths and ends where hair often needs more conditioning. 

Format Info: Includes one 12 fl oz Intensive Repair Shampoo and one 12 fl oz Intensive Repair Conditioner. Sizes, packaging and purchasing options may vary depending on current product availability.
Dove Intensive Repair Shampoo & Conditioner Set, 12 fl oz 2 count
 
Linda N profile picture
Not Your Mother's All Eyes on Me 10-in-1 Leave-In Detangler + Heat Protectant, 6 fl oz — Multi-Benefit Hair Spray 

Description: Not Your Mother's All Eyes on Me 10-in-1 is a leave-in hair treatment designed to detangle, moisturize and help manage frizz while adding softness and shine. It also provides heat protection up to 450°F, making it useful before blow-dryi...

Why This One Stands Out: Instead of adding another shampoo or conditioner to this list, this product fills several after-wash hair-care needs in one step. Its combination of detangling, conditioning and heat protection makes it a practical option for... 

💡 PRO TIP: Apply to damp hair before detangling or heat styling, concentrating through the mid-lengths and ends rather than oversaturating the roots. 

Format Info: 6 fl oz leave-in detangler and heat-protectant spray. Packaging and purchasing options may vary depending on current product availability.
Not Your Mother's All Eyes on Me 10-in-1 Leave-In Detangler with Heat Protectant, 6 fl oz
 
Linda N profile picture
SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Hair Masque, 12 oz — Deep Conditioning Treatment 

Description: SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Hair Masque is a deep-conditioning treatment designed to provide moisture and conditioning care for dry, damaged hair. The rich formula features Manuka honey, Mafura oil, and... 

Why This One Stands Out: This hair masque adds a deeper conditioning step beyond everyday shampoo and conditioner, making it a useful option when hair could use some extra moisture and care. It also brings a dedicated treatment product into the routi... 

💡 PRO TIP: After shampooing, apply the masque through damp hair with extra attention to the mid-lengths and ends. Leave it on for the amount of time directed on the package, then rinse thoroughly. 

Format Info: Available in a 12 oz jar of Manuka Honey & Mafura Oil Intensive Hydration Hair Masque, depending on current product availability.
SheaMoisture Intensive Hydration Hair Masque For Dry, Damaged Hair Manuka Honey & Mafura Oil Deep Conditioning Hair Treatment, 11.5 oz
 
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OGX Renewing + Argan Oil of Morocco Penetrating Hair Oil Treatment, 3.3 oz 

Description: A leave-in hair oil treatment formulated with argan oil to help moisturize, soften, and add shine to dry or damaged hair. The treatment can be worked through damp hair to help smooth strands and add a polished-looking finish without addi... 

Why This One Stands Out: This adds a different type of treatment to the hair-care routine, complementing shampoo, conditioner, leave-in detangler, and deep conditioning products already on the list. The argan oil formula makes it a practical option f... 

💡 PRACTICAL TIP: Start with a small amount and work it through damp hair, concentrating on the mid-lengths and ends. With hair oils, a little can go a long way. 

Format Info: 3.3 fl oz; packaging and product availability may vary depending on current product availability.
OGX Renewing + Argan Oil of Morocco Penetrating Hair Oil Treatment, 3.3 oz
 
Linda N profile picture
Kenra Volume Spray 25 | Super Hold Volumizing Hairspray

Kenra Volume Spray 25 is a fast-drying, flake-free finishing hairspray that delivers strong, long-lasting hold while adding volume and helping styles resist humidity. 

✨ Love volume that stays put? Add Kenra Volume Spray 25 to your hair care favorites.
Kenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types