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Best of e.l.f. — Soft Glowing Must-Haves

Purple Star emoji 31 items
These are the e.l.f. gems I always keep on hand for soft glam, creamy, blendable, and glow-giving. Quick to apply, easy to love, and perfect for the cozy chaos of real life.
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👁️ Eye & Lash Essentials

Brows, mascara, setting, and the simple details that pull a soft look together in seconds.
 
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Works great and has a comb and brush
Brow Laminating Gel - Clear-Drying Brow Gel | e.l.f. Cosmetics
 
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Works nice for length and easy to wash off
Lash XTNDR Mascara
 
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Good for volume with natural look
Big Mood Volumizing Mascara
 
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I love this dupe for "the other" mascara
Walmart Supercenter
 
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Such a great combo
Liquid Eyeliner & Eyeliner Pencils
 
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Comes in many beautiful summer and colors
No Budge Long Lasting Eyeshadow Stick
 
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Adds volume without clumping too badly. A good everyday mascara when I want definition, not drama
Lash It Loud Volumizing Mascara

💗 Blush, Glow & Color Pops

Creamy blushes, soft highlighters, and easy pops of color that make my face look awake, warm, and naturally pretty
 
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I have the roses. Version and works so well
Halo Glow Liquid Filter Complexion Booster | e.l.f. Cosmetics
 
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Love the one with shimmer
Putty Cream Blush | e.l.f. Cosmetics
 
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I like this but use a blush and not the bad it goes on to heavy with the pad
Camo Pressed Powder Foundation | e.l.f. Cosmetics
 
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When you have to much red
Corrective Concealer | e.l.f. Cosmetics
 
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Love the champagne color it's just the right amount of shimmer
Halo Glow Liquid Highlighter Wand
 
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Blends very well easy to use
Halo Glow Liquid Contour Wand
 
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Works so well under makeup and gives a nice glow
Bronzing Drops Tinted Serum
 
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ICompact, affordable, and surprisingly good quality. Easy neutrals for everyday wea
Bite-Size Mini Eyeshadow Palette

✨Base & Skin Prep Favorites

These are the e.l.f. gems I always keep on hand for soft glam — creamy, blendable, and glow-giving. Quick to apply, easy to love, and perfect for the cozy chaos of real life.
 
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Always have this stocked up
Powder Contour Palette | e.l.f. Cosmetics
 
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Works great for all day
Stay All Day Blue Light Long Lasting Setting Spray | e.l.f. Cosmetics
 
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Gives just enough shine
Daily Dew Highlighter Stick | e.l.f. Cosmetics
 
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Amazing foundation wears well
e.l.f. Flawless Satin Foundation, Lightweight
 
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Melts makeup gently without stripping my skin. Great first cleanse and feels very skin-friendly.
Holy Hydration! Makeup Melting Cleansing Balm

🌸 SoftlyMarieCo Picks

My favorite e.l.f. picks for smooth base, natural glow, and everyday complexion — lightweight, blendable, and made for real-girl mornings.
 
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I prefer this set out of them all
Makeup Brush Sets - e.l.f. Cosmetics
 
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Beautiful colors for every occasion
Value Kits & Gifts
 
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Great for dry skin all you need to have a glow
Skincare Sets & Collections
 
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Creamy, easy, and doesn’t crease. Perfect for soft everyday looks when I don’t want to think too hard.
No Budge Long Lasting Eyeshadow Stick
 
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Full coverage but still wearable. A little goes a long way and it holds up well throughout the day.
16-Hour Camo Full Coverage Concealer

💄 Lips: Natural, Glossy, Soft

Lip oils, balms, tints, and the soft finishing touches that bring the whole look together — glossy, hydrated, and effortless.
 
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Always in my purse for quick touch ups
Glow Reviver Tinted Lip Oil | e.l.f. Cosmetics
 
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I like this but it can be rough
Sugar Lip Exfoliator - e.l.f. Cosmetics
 
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My all time favorite lip liner in mauve
Love Triangle Vegan Lip Liner Pencil
 
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Amazing pigment beautiful colors
O FACE Satin Lipstick
 
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Love the shine and tingle it gives
Lip Plumping Gloss
 
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Hydrating, comfy, and perfect for no-makeup days. I keep this nearby for soft, cozy touch-ups.
Squeeze Me Glow Moisturizing Lip Balm