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My Top 20 trending skincare brands: When To Splurge When To Save

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Welcome to my ultimate guide to the top 20 trending skincare brands! As a skincare aficionado, I’ve curated this list with all the passion and obsession of a true beauty junkie. Each brand here offers products that I absolutely adore, often rivaling ...
 
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Who needs overpriced serums when The Ordinary’s got your back? Affordable and effective, their straightforward formulas deliver results without emptying your wallet.
Welcome to The Ordinary: Effective Clinical Skincare
 
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The unsung hero of drugstore skincare, CeraVe’s hydrating and gentle formulas work like a charm, proving that good skin doesn’t have to cost a fortune.
CeraVe: ALL
 
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If you’ve ever wanted to splurge but still be sensible, Drunk Elephant’s clean and potent products are your best bet. They mix high-end vibes with real results.
Drunk Elephant | Biocompatible Skincare
 
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Fun, fruity, and fantastically effective, Glow Recipe’s K-beauty inspired products make you feel like you’re on a tropical vacation every time you use them.
Glow Recipe | Fruit-Forward. Clinically Effective. Glowing Skin
 
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Fancy French pharmacy skincare that’s actually accessible? Yes, please! La Roche-Posay’s no-nonsense products are a staple for anyone serious about their skincare.
La Roche-Posay Skincare, Sunscreen, Body Lotion Official Site
 
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Think of Paula as your skincare BFF who cuts through the BS. Her line is packed with science-backed ingredients that really work, all while keeping things affordable.
Paula's Choice | Shop Paula's Choice
 
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Luxury meets simplicity with Tatcha. Inspired by Japanese beauty rituals, their products are like a spa day in a bottle – your skin will thank you.
Tatcha: Japanese Beauty & Skincare Products
 
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This oldie but goodie is a mainstay for a reason. Neutrogena’s reliable, dermatologist-recommended products have been keeping skin clear and happy for generations.
Neutrogena
 
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Powered by superfoods, this brand makes your skin feel as good as that post-smoothie glow. It’s like health food for your face, but way more fun.
Youth To The People - The Skincare of Now
 
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Olay’s been around forever, and for good reason. Their range caters to all skin types and ages, delivering high-quality results without the high price tag.
OLAY Official Site | Introducing OLAY Cleansing Melts!
 
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If you’re looking for that immediate glow-up, Sunday Riley’s potent blends are your go-to. They might be a bit pricey, but the results are worth every penny.
Sunday Riley I Always Clean, Always Cruelty-Free, Sustainable ...
 
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Clean beauty enthusiasts, rejoice! Biossance’s squalane-based products are eco-friendly and ultra-hydrating, giving your skin a luxurious treat.
Biossance Award Winning Clean Skincare
 
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A brand that’s as dependable as your favorite pair of jeans, Kiehl’s blends science with nature to keep your skin looking and feeling its best.
Kiehl's: Finest Apothecary Skincare, Hair Care, & Body Care
 
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Another budget-friendly gem, The Inkey List simplifies skincare with powerful ingredients and no-frills packaging, proving that great skin doesn’t need to be complicated.
The INKEY List USA | Knowledge Powered Skin & Haircare Products
 
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Perfect for sensitive skin, First Aid Beauty’s gentle yet effective products are like a soothing hug for your face. Ideal for those SOS skincare moments.
First Aid Beauty | Sensitive Skin Specialists
 
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Dr. Murad’s products are like a derm appointment in a bottle. Targeted treatments and clinically proven formulas make this a brand you can trust.
Murad
 
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Hailing from Korea, Cosrx offers innovative solutions for troubled skin. Their snail mucin essence is a cult favorite – weird but wonderful!
COSRX
 
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Bringing the best of K-beauty stateside, Peach & Lily’s products are effective, fun, and leave your skin looking dewy and fresh.
Peach & Lily: Korean Skin Care and K-Beauty Products
 
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Affordable, effective, and oh-so-chic, Versed proves that good skincare can look and feel luxurious without the hefty price tag.
Versed Skin: Vegan, Cruelty-Free, and Clean Skincare for All
 
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With an emphasis on natural ingredients and beautiful packaging, Herbivore’s products make your skincare routine feel like a luxe ritual.
Herbivore Botanicals