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My Viral 2025 Makeup Kit – Glowy, Pretty, and Worth Every Penny 💄

Purple Star emoji 22 items
These are my holy grail makeup products that are either viral, beauty guru approved, or legit changed my face. I keep my routine clean, pretty, and powerful and this list has every product I swear by (or am obsessed with trying next).
 
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Medium, natural coverage, insane glow, and skincare-packed.
triclone™ skin tech medium coverage foundation
 
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Smoothing, light-diffusing magic. Never cakes, always perfect under eyes.
Hourglass Brightening Vanish™ Airbrush Concealer
 
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Wear alone or under makeup gives glass skin without the oil. TikTok fave.
Saie Glowy Super Gel | All-Over Luminizer | Clean Highlighter
 
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Still selling out. Juicy, plumping, luxurious feel.
DIOR Addict Lip Glow Oil Color-Awakening Gloss | Dior US
 
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#1 viral blush. Pigmented, pretty, and makes cheeks pop in 2 dots.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
 
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The most flattering shades ever. Blends like butter, always pretty.
Luxury Eyeshadow Palette - Pillow Talk Collection
 
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TikTok girlies can’t stop with this one it’s shiny, hydrating, and iconic.
MAKEUP BY MARIO MoistureGlow Plumping Lip Serum
 
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Airbrushed finish. Underrated but top-tier if you like soft, diffused skin.
Kosas Cloud Set Baked Setting & Smoothing Talc-Free Vegan Powder
 
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Dewy, healthy, and completely non-sticky clean girl favorite.
BeachPlease Lip + Cheek Cream Blush - Tower 28 Beauty
 
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Slicks brows into place without that crusty freeze. Runway model necessities.
Brow Sculpt 8.5ml | Clear Brow Gel
 
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Doesn’t smudge, lengthens like crazy, clean formula.
Come Hell or High Water Volumizing Tubing Mascara - caliray
 
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Gives you that “lit from within” look. Luxury blush that never looks powdery.
Hourglass Ambient Lighting Blush Collection
 
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Glossy. Juicy. Actually plumps. Warning: tingles 😮‍💨
Lip Injection Extreme Lip Plumper
 
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Sticky in the best way locks your base down for hours.
Milk Makeup Hydro Grip Gripping Primer
 
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Melts into skin. Perfect for no-makeup days or glowy base girlies.
Glossier Stretch Balm Concealer
 
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Its the only thing that makes my foundation melt into skin without streaks or texture. The black version holds up the longest and doesn’t stain as badly. Pro tip: dampen it way more than you think.
beautyblender® pro
 
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If you’re more of a brush girlie, this is it. Dense, angled, and so soft it blends like a dream and doesn’t leave weird streaks. The handle feels luxe and it’s the brush almost every pro MUA secretly uses.
Pinnacle Foundation Brush
 
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Affordable, iconic, and so soft it makes applying blush better. Works beautifully with both powder and cream products. It gives that natural diffused cheek everyone’s chasing.
Ultra Plush Blush Cheek Makeup Brush - Real Techniques
 
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Don’t knock it until you’ve tried it keeping your metal tools, serums, and eye patches cold gives you instant de-puffing, calming, and “I sleep 9 hours every night”. Plus it’s cute.
Beauty Fridge & Mini Skincare Coolers
 
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Cleaning your brushes is not fun. This mat makes it faster and way more satisfying. You swirl, it scrubs, it shapes all in one. Also makes your brushes last way longer.
Sigma Spa® Express Brush Cleaning Mat
 
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This makes your vanity look like Sephora. Stackable, minimalist, easy to clean. Everything looks intentional
Acrylic Makeup Organizers with Drawers | Storage Solutions
 
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The pre-makeup hack everyone’s using! It depuffs your face in seconds, tightens pores, and makes your skin feel alive. Do this before primer and get a smoother base every time.
ULTA Beauty Collection - Stainless Steel Face Roller