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Viral Drugstore Makeup That's Actually Worth the Hype
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items The drugstore makeup aisle can be overwhelming, a sea of viral products that come and go. As a beauty curator, I've spent the hours sifting through the noise, cross-referencing picks from top editors at Allure and The Cut, and tracking the products t...
Sections
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💋 Lip Products
🎨 Complexion
✨ Blush & Highlighters
👁️ Eye Makeup
💋 Lip Products
Praised by Temptalia and The Independent for its intense pigment and comfortable satin finish, this lipstick delivers luxury without drying out your lips. A perfect choice for everyday wear.
e.l.f. O Face Satin Lipstick, Richly Pigmented, Nourishing & Long-Lasting Creamy Lipstick, Infused With Jojoba, Vegan & Cruelty-Free, Dirty Talk
This isn't just a gloss; it's a non-sticky gloss-oil hybrid that Allure's editors love. It delivers high shine and deep moisture, making it ideal for anyone wanting a plump, healthy-looking pout without the sticky feel.
NYX Fat Oil Lip Drip Moisturizing Gloss
An Allure 2025 favorite, this is a true game-changer. It gives you the lasting power of a stain with the high shine of a gloss, offering a fresh, vibrant lip color that genuinely stays put all day.
NYX Lip IV Hydrating Glossy Stain Hydra Honey
A classic for a reason and a Byrdie favorite. This balm offers a sheer wash of natural-looking color while keeping lips soft and hydrated. It's the ultimate essential for an effortless, "no-makeup makeup" look.
Burt's Bees 2-Pack Lip Tint Balm Soft Hibiscus
A cult favorite recommended by both STYLECRAZE and Temptalia. Its iconic lightweight, velvety-soft matte finish feels incredibly comfortable on the lips. With an extensive shade range, it remains a top-tier choice.
NYX Soft Matte Lip Cream - Abu Dhabi
🎨 Complexion
Named the "best overall" drugstore foundation by The Cut in 2025, this is a true icon. With 40 shades, it provides a flawless, natural-matte finish that blurs pores without looking heavy. A reliable staple for a reason.
Maybelline Fit Me Matte + Poreless Foundation
For that perfect "your-skin-but-better" finish, look no further. Crowned "Best Affordable BB Cream" by Who What Wear UK, it evens out skin tone while providing a healthy, hydrated glow. Ideal for everyday minimal makeup.
SKIN NATURALS BB CREAM classic Garnier BB Creams - Perfumes Club
This viral hit is the perfect blend of makeup and skincare. An Allure 2025 top pick, its serum-like formula provides buildable coverage that hydrates the under-eye area and never looks dry or cakey.
Bare With Me Concealer Serum | NYX Professional Makeup
✨ Blush & Highlighters
A drugstore legend often compared to high-end blushes and highlighted again by Who What Wear. It imparts a beautiful flush of color with a subtle, luminous glow that makes you look lit-from-within. The shade "Luminoso" is iconic.
Rose Powder Blush
Consistently winning "best drugstore blush" awards, this putty-to-powder formula is incredibly easy to blend and build. It melts into the skin for a natural, seamless pop of color that lasts all day.
e.l.f. Putty Blush
This is your secret to a quick, effortless glow. The creamy formula from this beloved European brand glides on and blends seamlessly for a radiant finish without any chunky glitter. Perfect for targeted highlighting on the go.
Kiko Milano Sculpting Touch Creamy Stick Contour – Blendable, Long-Lasting Cream Contour Stick for Face, Buildable Coverage, Easy Application – 10g
👁️ Eye Makeup
Don't let the $4 price fool you. Featured in Byrdie's "Best Drugstore Eyeshadow Palettes 2025," these tiny palettes pack a serious punch with solid, blendable pigment. The curated color stories are perfect for creating complete looks.
Rose Water Bite Size Eyeshadow Palette - e.l.f. Cosmetics | Ulta Beauty
Widely considered the best liquid liner at the drugstore by sources like Allure. Its flexible and precise brush tip makes creating the perfect wing effortless, while the waterproof formula stays put without smudging.
Epic Ink Waterproof Liquid Liner | NYX Professional Makeup
The hype is real and long-lasting, it remains a 2025 editor's pick at Byrdie. This mascara delivers incredible length, lift, and volume that holds all day without flaking. It's a modern classic for a reason.
Maybelline New York Black Mascara for Extremely Long Eyelashes, Lash Sensational Sky High Mascara, Very Black, 7.2 ml
Praised by editors at both Allure and Who What Wear, this pencil is the key to defined, natural-looking brows. The ultra-fine tip allows you to draw precise, hair-like strokes for a perfectly filled-in look.
Micro Brow Eyebrow Pencil | NYX Professional Makeup