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Celebrity Beauty Brands That Are Actually Worth The Hype

Purple Star emoji 63 items
Celebrity owned beauty brands worth the hype.
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Rare Beauty by Selena Gomez

Rare Beauty is an American cosmetics company founded and owned by American singer and actress Selena Gomez. Rare Beauty is makeup made to feel good in, without hiding what makes you unique.

 
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An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Positive Light Silky Touch Highlighter by Rare Beauty
 
Soft Pinch Tinted Lip Oil - By Rare Beauty
 
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A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Positive Light Liquid Luminizer Highlight by Rare Beauty
 
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A super lightweight liquid that instantly brightens, hydrates, and awakens undereyes with sheer to medium coverage for a fresh, radiant look in a flash.
Positive Light Under Eye Brightener by Rare Beauty
 
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“This soft, feathery brush makes applying our blush and bronzer formulas completely foolproof.”
Soft Pinch Blush Brush by Rare Beauty
 
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Think no-makeup makeup in a bottle. Easy to throw on with just your fingers, this super comfortable, breathable tinted formula blends like moisturizer into a smooth, hydrated, naturally radiant finish. Instantly blurs and evens out skin tone while re...
Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
 
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Uplift brows to their full potential. This flexible gel builds easily to sculpt and smooth brows for a brushed up, laminated look that sticks around all day. Weightless, water-based gel formula ensures a strong yet flexible hold—never stiff, sticky, ...
Brow Harmony Flexible Lifting and Laminating Eyebrow Gel
 
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Weightless, smooth-glide formula dries to a natural, skin-like finish in 48 shades. Pure pigments are packed in a super fluid, serum-like base, making it easier than ever to blend and build your coverage just how you like it—a little really goes a lo...
Liquid Touch Weightless Foundation
 
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Cushions lips with creamy, soft matte color in one swipe. Innovative flexible formula adapts to the shape of your lips for plush, weightless color that moves as you do. Lasts and lasts without budging while keeping lips soft, nourished, and moisturiz...
Kind Words Matte Lipstick
 
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Sheer color, soft shine. The kind of tinted lip balm you can throw on without a mirror and still get right. Glides on with a smooth, satisfying slip. Feels comfy and cushiony, never greasy or sticky. Provides weightless hydration so lips feel nourish...
With Gratitude Dewy Lip Balm by Rare Beauty
 
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A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!
Warm Wishes Effortless Bronzer Sticks
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Airy, lightweight liquid formula blends and builds effortlessly for a soft flush of color. Infused with long-lasting color pigments for all-day wear—a little goes a long way.
Soft Pinch Liquid Blush
 
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Inspired by the soft, flushed look we get when we feel the most vulnerable, this unique liquid-like cream melts on contact for a truly weightless wash of color that lasts all day.
Stay Vulnerable Melting Cream Blush
 
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Super smooth formula wraps lips in long-lasting hydration with a hint of color and shine for plump, healthy-looking lips.
Stay Vulnerable Glossy Lip Balm
 
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A weightless, long-lasting mini liquid blush that blends and builds beautifully for a soft, healthy flush.
Mini Soft Pinch Liquid Blush
 
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A waterproof brow putty that softly shapes and fills in brows for a natural, mistake-proof look that lasts. Everything you need to build soft, natural-looking brows with total confidence. More flexible than pomade, this breakthrough putty glides on c...
Brow Harmony Shape & Fill Duo

Kylie Cosmetics by Kylie Jenner

Kylie Cosmetics was created by Kylie Jenner to give fans access to the best of the best in terms of makeup to create iconic looks. It's time to discover Kylie Cosmetics.

 
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my crème lipstick is a creamy, comfortable formula that delivers a color-rich, satin sheen finish. featuring a non-sticky and lightweight texture, it effortlessly glides on without feathering or settling into lip lines. this formula hydrates and mois...
Crème Lipstick
 
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my best-selling matte lip kit is your ready-to-go lip routine for a long-lasting, matte lip. this matte liquid lipstick and lip liner duo feature highly pigmented, 8+ hour wear formulas that offer full coverage payoff with a smudge-resistant finish.
Matte Lip Kit
 
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Swipe on my juicy Gloss Drip for a reflective, mirror-shine finish. Featuring a cushiony texture, it’s comfortable to wear, softens lips, and leaves you with a wet lip look.
Gloss Drip
 
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My High Gloss offers multidimensional shine and color in one glide. This smooth formula effortlessly applies to deliver a glossy and comfortable finish without any stickiness. Apply it alone or over your favorite lipstick.
High Gloss - Ultra-shine + Comfort
 
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My Classic Matte Palette contains ten essential, all-matte shades for everyday looks. These velvety smooth, blendable formulas glide on effortlessly while delivering a one-swipe color payoff. Featuring both warm and cool tones, the shades complement ...
The Classic Matte Palette
 
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My Kybrow Pencil lets you create defined, natural-looking brows. Its ultra-fine tip creates hair-like strokes while the spoolie combs and blends. Ideal for spot-filling and precise detailing, with a cruelty free & vegan formula.
Kybrow Pencil
 
Kylie’s Summer Night Look
 
Kylie's Wet Lip Look
 
Kylie's Summer Lip Look
 
Kylie's Glossy Summer Lip
 
Kylie's Met Gala Look
 
Kylie's Soft Smokey Look
 
Kylie's Glossy Glam
 
Kylie's Doe Eye Look
 
Kylie's All-Over Gloss Glam Look
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Kylie's Golden Glow Look
 
Kylie's Natural Eye Look
 
Kylie's Cool Pink Look
 
Kylie's Sunkissed Look
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Kylie's Vanity Fair Party Look
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Kylie's Sultry Red Lip
 
Kylie's PFW Look
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Kylie's All-Over Bronzed Look
 
Kylie's Bright & Bold Look
 
Kylie's 2022 Met Gala Look
 
Kylie's Paris Look
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my tinted butter balm offers 12-hour hydration and great color payoff. enriched with jojoba oil, this buttery smooth formula moisturizes, smooths lip lines, and instantly softens dry lips for a shiny, pigmented finish.
Tinted Butter Balm
 
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My Lip Blush is perfect for anyone who loves a matte lip but with a lighter, more blotted finish. This ultra-lightweight formula delivers a sheer wash of color that lasts. It's easily buildable and can be toned up or down for customizable results.
Lip Blush
 
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My Lip Oil hydrates, comforts, and leaves lips looking smooth and naturally plumped. This best-selling formula with Coconut Oil, Raspberry and Passion Fruit Seed Oil has a rich, conditioning texture that combines the shine of a lip gloss with the moi...
Lip Oil - Smooth + Nourish
 
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My Lip Oil hydrates, comforts, and leaves lips looking smooth and naturally plumped. This best-selling formula with Coconut Oil, Raspberry and Passion Fruit Seed Oil has a rich, conditioning texture that combines the shine of a lip gloss with the moi...
Lip Oil
 
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My Hydrating Lip Mask moisturizes and hydrates leaving lips smooth, soft, and supple. This rose-flavored mask can be applied overnight or whenever you need it for long-lasting care and comfort. It’s your lips’ new best friend!
Hydrating Lip Mask
 
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my kyliner brush tip liquid eyeliner pen is a water-resistant, black formula that delivers a long-wearing finish. The ultra-fine brush tip is perfect for creating precise, winged liner looks.
Kyliner Brush Tip Liquid Eyeliner Pen
 
Holiday Collection Kylie's Glam Beauty Kit
 
Clarifying Facial Oil
 
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My Eye Cream helps brighten, hydrate, and reduce the look of puffiness and dark circles. Its soothing, rich formula mixed with a blend of skin-loving ingredients leaves the eye area looking younger, revitalized and more awake.
Eye Cream - Brighten + Hydrate
 
Clarifying Exfoliating Toner - Balance + Clear
 
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my gel eyeliner pencil lets you create defined eyeliner looks. its ultra-creamy, ultra-gliding formula delivers perfect one-stroke application, with extreme intensity and long-lasting wear.
Gel Eyeliner Pencil
 
Gel Eyeliner Pencil
 
Lip Oil Bundle
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Kylie Skin Set with Bag
 
Detox Face Mask

Fenty Beauty by Rihanna

Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty.

 
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In the spirit of spoiling yourself, cop two for you. Have people talking about your naturally luscious lips with this limited edition lip care duo, now featuring our OG Vanilla and a new, yummy Barbados Cherry flavor.
Plush Puddin'z Intensive Recovery Lip Mask Duo
 
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The non-drying 10-minute pore detox that delivers: whipped Clay and Charcoal deeply purify pores and clear dirt, while leaving skin soft and conditioned
Cookies N Clean Whipped Clay Detox Face Mask: Mint Chocolate Chip Edition
 
Fenty Parfum Body Creme
 
Fenty Skin Vault 5-Piece AM + PM Skincare Essentials with Mineral SPF
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Diamond Bomb All-Over Diamond Veil — Royal Icing
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A superfine glittering veil highlighter that leaves skin diamond-dusted in show stopping sparkle.
Diamond Bomb All-Over Diamond Veil — How Many Carats?!