Maybelline is a popular American makeup brand known for affordable, high-quality beauty products. It’s especially famous for mascaras, concealers, and long-lasting lip products.
Lengthens and adds volume without clumping. Lightweight and very popular.
Blackest Black Lash Sensational Sky High Mascara - Maybelline | Ulta Beauty
Best-selling concealer that covers dark circles and blemishes.
095 Instant Age Rewind Eraser Dark Circle Treatment Concealer - Maybelline | Ulta Beauty
Fan-effect mascara that separates, lengthens, and volumizes lashes.
Very Black Lash Sensational Mascara - Maybelline | Ulta Beauty
Waterproof brow pomade that fills and defines brows for up to 24 hours.
Soft Brown TattooStudio Brow Pomade - Maybelline | Ulta Beauty
Lightweight foundation ideal for normal to oily skin with a natural matte finish.
Natural Beige 220 Fit Me Matte + Poreless Liquid Foundation - Maybelline | Ulta Beauty
A beloved setting powder especially popular in makeup routines and “everyday essentials” content — sets makeup smoothly and blurs shine.
40 Dark Fit Me Loose Finishing Powder - Maybelline | Ulta Beauty
A newer Maybelline primer that glides on like a serum then develops a slight grip texture to help makeup last longer (up to 24 h). It’s formulated with niacinamide and aloe for hydration and a tackier feel than regular primers, making it closer to “g...
Creamy, easy-to-apply pencil that glides on smoothly and helps lips look fuller. It’s formulated with moisturizing ingredients like hyaluronic acid and jojoba oil, so it doesn’t dry out your lips while defining them. Great for everyday looks and pair...
This is a tinted, ultra-hydrating lip balm with a glazed, shiny finish — like a hybrid between a balm, lip oil, and gloss. It melts into the lips to leave them smooth, glossy, and nourished.
A liquid blush that melts into your skin for a natural, sunkissed flush — you can wear it as a blush or mix bronze + blush shades for a glow. It’s ultra‑blendable and buildable with up to ~12 h colour wear, and blends easily with fingers or brush.