World's most highly-pigmented eyeshadow palettes, foundations, and lip products that show beautifully on the darkest to fairest skin tones. Enjoyβ€οΈππππ§‘
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I am Magic Pressed powder foundation is a long-wearing, silky smooth breathable formula delivers buildable coverage.
I am Magic Powder Foundation
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I Am Magic Natural Radiance Foundation is a high performance hybrid formula that delivers a buildable medium-to-full coverage with proprietary active skincare ingredients and natural herbs like Acerola Cherry ferment, rich in Vitamins A, Vitamin C an...
I Am Magic Natural Radiance Foundation
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I am Magic duo double density sponge is an innovative soft water drop shaped sponge created with a slant cut. This sponge helps deliver a perfectly blended soft air brushed foundation and overall makeup look.
I am Magic Sponge
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This brush is designed to create your ideal facial framework with precision and easy application. It helps provide a lifted look to the face and cheek bones
I am Magic 101 Tapered Powder Brush
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I AM MAGIC setting powders can be used as setting foundation, concealer, and contouring highlighter, and are available in 5 shades.
I Am Magic Loose Setting Powder - White Sand
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Shade Sticks Makeup Bag
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Featuring shades made to play, you'll find full-spectrum color with all-day-every-day wearability, making it the best rainbow eyeshadow palette around.
Culture Eyeshadow Palette
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Perfect for a soft, natural look or a complete glam moment. Pairs well with The Violets, The Berries, and The Chocolates eyeshadow palettes.
The Nudes Eyeshadow Palette
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This duochrome liquid eyeshadow combines glitters and pearls to give a bold, intense sparkling effect to the eyelids. Dress your eyes in a hydrating, multi-chrome eyeshadow that shifts color with every angle of light. Every Angle is reflective of a p...
Culture Duochrome Liquid Eyeshadow
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A bundle of our OG bestselling eyeshadow palettes.
Back To Our Roots Eyeshadow Bundle
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Do you love ICE?
i Live, i Love Ice Eyeshadow Palette
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Juvia's Place Candy Butter Gloss gives a nonsticky luscious high shiny finish to the lips, making them appear plumper. Glides on richly glossy and smooth while providing long wear.
The Candy Shop Lip Gloss
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A special combination of bubble gum pinks and blues . Perfect for easy day to night time looks.
