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Foundation used to sit on my dry patches like paint on drywall. These gave me that lit-from-within thing without looking like I tried at all.



















The whole cold girl thing lives or dies on blush placement. I looked like a clown for two weeks before figuring out these shades and where to put them.

















Cold girl brows are groomed but never Instagram-blocky. Took me a while to stop overworking them and just let the hair do its thing.



















Nobody in a cold girl photo is wearing matte liquid lipstick. The vibe is soft, slightly flushed, like you've been sipping something warm. These nail it.



















Strategic shine is the difference between cold girl and going-to-a-rave. Learned that the hard way when I blinded my coworker with a powder highlight in a meeting.



















One coat max. Maybe two if you're feeling bold. The cold girl eye is wide-awake and defined but never overdone. Clumpy spider lashes ruin the whole thing.



















Biggest mistake I made early on was powdering everything down and losing that fresh finish. These keep makeup in place while letting your skin still look like skin.

















