From skin-first finishes to bold color pops, this year’s makeup trends are all about creative expression, effortless glam, and a little nostalgia. Here’s what everyone’s wearing in 2025 and how to recreate the look yourself.
A sheer, dewy base that looks like real skin with a hint of tint.
Perfecting Skin Tint
Think Y2K shimmer but with a modern twist. Glossy, icy finishes are trending.
Gloss Bomb Ice Cooling Lip Luminizer
The contour-first technique is getting even softer and more seamless.
Hydrabeam
A subtle pop of pastel in the inner corner.
Shop Premium Long-Lasting Eyeliner
Creamy blushes with a wet-look finish are stealing the spotlight.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
Graphic eyeliner that leaves parts of the lid blank, edgy yet wearable.
Epic Wear Matte Waterproof Eyeliner | NYX Professional Makeup
Not matte, not dewy. A soft-diffused, “cloudy” complexion look.
Cloud Set Setting Powder
Colored mascara is back. Think neon green, cobalt blue, and even hot pink.
Shop Mascara | Volumizing & Defining BFF Set
Blush blended up to the temples and eyes. Lifting and editorial.
Long-Lasting Liquid Blush: Afterglow Collection
Single-tone metallic looks across eyes, cheeks, and lips perfect ultra glam.
Diamond Bomb All-Over Highlighter
Still minimal, but with glossy lids, flushed skin, and brushed-up brows.
BeachPlease Tinted Balm for Lips + Cheeks
Still trending and now even more realistic with fine-tip pens and stencils.
Freck Beauty Freck The Original Freckle
Cool-toned brown, rosewood, or mauve with a creamy satin finish.
