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Must have beauty products if you’re over 30

Purple Star emoji 41 items
By
Sam
Your go-to guide for skincare & beauty faves. Honest reviews, everyday must-haves, and products that actually work. If I have it listed, I use it!
Sections
4
 
 
 
 

Skin Care

Skincare that feels like self-care — gentle, effective, and perfect for busy days or slow mornings.

 
Sam profile picture
I have always had VERY oily skin (like glasses sliding off my nose oily) and this helps control oil really well!
The Ordinary Niacinamide 10% + Zinc 1%
 
Sam profile picture
This serum is my go-to when my skin feels thirsty. It’s lightweight, layers well under moisturizer, and gives that plump, refreshed look without being sticky.
Hyaluronic Acid 2% + B5 (with Ceramides)
 
Sam profile picture
I love this product because it is perfect for oily and acne-prone skin, it gently smooths texture without stripping your skin.
Target Acne Fast & Heal Your Skin with Salicylic Acid Serum
 
Sam profile picture
This has been the only facial cleanser that works on my acne-prone skin! I get hormonal acne on top of having very oily skin and this cleanser is amazing at containing the oil and the acne!
Foaming Facial Cleanser for Normal to Oily Skin
 
Sam profile picture
I use this a few times weekly to help the fine lines and texture that slowly start to show after 35.
The Ordinary Granactive Retinoid 2% Emulsion
 
Sam profile picture
I love these patches for those pimples that just appear out of nowhere! Put one of these patches on in the morning and boom! No more pimple!
Mighty Patch™ Original Hydrocolloid Acne Patch (75 Count)
 
Sam profile picture
Great toner that doesn't dry out your skin!
THAYERS Alcohol-Free Rose Petal Witch Hazel Toner 12oz
 
Sam profile picture
I hate looking tired! This helps reduce all the puffiness and bags under my eyes.
grace & stella Under Eye Brightener Roller
 
Sam profile picture
I use this tape to reduce scars and wrinkles. The roll lasts a really long time and it helps reduce the appearance of both.
Silicone Scar Sheets Tape for Surgical Scars 1.6"x59"
 
Sam profile picture
I use this to help remove makeup on days I wear a lot of makeup.
Pond's Cold Cream Cleanser 3.5 oz (Pack of 2)
 
Sam profile picture
I love this PM lotion because it is so lightweight.
CeraVe PM Lotion Face Moisturizer, Lightweight Oil-free Night Cream for All Skin Types, 3 fl oz
 
Sam profile picture
This is my go-to morning moisturizer with SPF.
CeraVe AM Face Moisturizer with Broad Spectrum Protection, SPF 30,3 oz
 
Sam profile picture
I use this dry brush and I love how it helps with lymphatic drainage. It gets rid of dead skin and gets your blood moving.
SEPHORA COLLECTION Dry Body Brush
 
Sam profile picture
These are great for rehydrating your face, especially if your skin is prone to being dry.
ReGlow RESTORE PRO Bio-Collagen Deep Overnight Mask - 6 Pack
 
Sam profile picture
Now this is a real Treat Yourself item but for any ladies who are starting their skin care journey to treat wrinkles, deep lines, texture, all of it! This Micro-needling kit is AWESOME!!!!! Your skin will be totally transformed.
ReGlow Micro Infusion System – for Wrinkle-Free, Youthful Results
 
Sam profile picture
I love how these help that puffy and tired look under my eyes.
Maskiss 24k Gold Under Eye Patches, 25 Pairs

Makeup

Makeup that works with your skin, not against it — these picks flatter women 30+ and simplify your routine.

 
Sam profile picture
As a tired mom of 3, this product makes me look well rested! Totally lived up to all the hype.
colored clay cc undereye corrector
 
Sam profile picture
I love Maybelline’s BB Cream! It is lightweight and gives a light coverage. I do not like feeling like I have on heavy makeup and I feel like this gives a natural every day look!
Dream BB Fresh® BB Cream with Sunscreen
 
Sam profile picture
I love Tarte’s Tubing Mascara because it gives my lashes full, long-lasting volume without smudging or flaking.
tartelette™ tubing mascara
 
Sam profile picture
Great for those days you don't have time to do your eyebrows but just want to fill them in.
e.l.f. Instant Lift Dual-Ended Brow Pencil 2-Pack
 
Sam profile picture
I love this concealer for under my eyes or areas with uneven skin tones.
Maybelline Instant Age Rewind Concealer 120
 
Sam profile picture
I not only love how this gently plumps my lips but the colors are perfect for fall!
Mixed Berries Maracuja Juicy Lip Plumping Gloss - Tarte | Ulta Beauty
 
Sam profile picture
This is a great palette is great for a moody without looking too dark.
tartelette In Bloom Amazonian Clay Palette - Tarte | Ulta Beauty
 
Sam profile picture
I wear this daily! As a mom of 3, I don't think I ever look "not tired" but this definitely helps!
nude Fake Awake Eye Highlight - Tarte | Ulta Beauty
 
Sam profile picture
I loooove this liquid blush! It blends out so smoothly and gives you a natural blushed look
Soft Pinch Liquid Blush
 
Sam profile picture
I love how this primer reduces how large my pores look. Gives your skin that filtered look before applying your foundation
Travel Size Wonderglow Face Primer - Charlotte Tilbury | Ulta Beauty

Curly Hair Care

My go-to products for healthy, defined curls — from wash day to refresh. Curly girl approved!

 
Sam profile picture
Curly girls know, we have A LOT of product in our hair. On wash-day this is my tried and true shampoo and conditioner. It is great at washing out all that old product build-up while not drying out your hair.
PURA D'OR ACV Thin2Thick Shampoo & Conditioner Set
 
Sam profile picture
Need to refresh your curls in-between wash days? I love using this spray to quickly put the bounce back into my curls.
Newly Miracle Curls 2nd Day Curl Spray Gel
 
Sam profile picture
Curly girls know-Hydration, hydration, hydration! I love this leave-in conditioner because it nourishes your hair without weighing it down.
It's A 10 Miracle Leave-In Product 4 Oz
 
Sam profile picture
I love Divi because when you already use a lot of products to maintain your curly hair, this doesn't add any extra “film” or gross feeling. This is great for women experiencing hair loss due to hormonal changes.
Divi Scalp Serum for Thinning Hair - Non-Greasy
 
Sam profile picture
When I want to straighten my hair and get that "blow out" look for a date night, I use this volumizing blow dryer to help dry my hair faster but also give it the bounce and curls I like
REVLON One Step Volumizer PLUS Hair Dryer
 
Sam profile picture
These pillow cases help keep your curls intact and reduce frizz while sleeping
Silk Pillowcase Mulberry Soft Smooth Zipper

Treat Yourself

These are products that are actually worth the hype if you're looking to treat yourself or splurge a little on something nice for yourself!

 
Sam profile picture
I have bad hormonal acne at times and this face mask really helps calm down the breakout and clear up the acne
Q-Rejuvalight Pro Facewear
 
Sam profile picture
LOVE LOVE LOVE THIS CREAM! I love the smell and I love how it makes my skin feel tight and hydrated
Brazilian Bum Bum Cream - Skin Tightening Body Cream - Sol de Janeiro
 
Sam profile picture
I like this body oil because it just makes you look sun kissed and a little bronzed. I don't feel like I look like I did a bad at home spray tan afterwards
Glowmotions Body Oil Glow Anywhere Set
 
Sam profile picture
I love this lip mask because I have an anxious habit of chewing my lips and that dries them out and leaves them cracked. This really helps seal the moisture back in.
Lip Sleeping Mask Intense Hydration with Vitamin C
 
Sam profile picture
I use a lot of heat on my hair so I really like using this to repair my hair and give it a refresh
Nº.3 HAIR PERFECTOR®
 
Sam profile picture
When I feel like treatin' myself, I love getting this combo set because it works really well on my curly hair and getting rid of all that built up product residue
THE WASH DAY ESSENTIALS
 
Sam profile picture
I use this after I do my curly hair routine. Once it is fully dry I use this oil to give it shine and loosen up my curls from the cast
OLAPLEX Nº.7 BONDING OIL™
 
Sam profile picture
I feel like this setting spray is one of the best, especially for maturing skin (30+) like mine.
3.3 oz Airbrush Flawless Setting Spray - Charlotte Tilbury | Ulta Beauty
 
Sam profile picture
Need a relaxing bath? I love adding these bath flakes to help reduce stiffness and aches in my back!
Ancient Minerals Magnesium Bath Flakes 1.65 lbs