Affordable, high-quality, and totally worth the hype! e.l.f. Cosmetics has become one of my favorite go to brands for both everyday and glam looks. This list features my top viral picks, from skin prepping essentials to makeup must haves that deliver...
A rich and strawberry-scented lip balm that delivers a wash of buildable soft pink color, high-gloss shine and a boost of hydration for soft, nourished lips.
Hydrating Lip Balm with a Subtle Glow
A hydrating lip mask infused with skin-loving ingredients to give you a softer, smoother pout.
Holy Hydration! Lip Mask
A lip set featuring moisturizing Squeeze Me Lip Balm in 2 exclusive new shades for nourished lips with a super sheer kiss of natural-looking color.
Squeeze Me More Lip Balm Duo
A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
Soft Glam Satin Foundation
A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color.
Halo Glow Blush Beauty Wand
A long-lasting lilac liquid blush that delivers a dewy, high-pigment pop of color to cheeks.
Camo Liquid Blush
A putty-to-powder, shimmering blush that adds a pop of color for a glowing complexion.
Luminous Putty Blush
A unique cream-to-powder bronzer that delivers highly pigmented, buildable color for a natural sun-kissed glow.
Putty Bronzer
A lengthening mascara that uses buildable tubing technology to give the dramatic look of lash extensions.
Lash XTNDR Mascara
Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.
Bite-Size Eyeshadow
An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color.
Glow Reviver Lip Oil
A tinted moisturizing lip plumping gloss with a cooling sensation that gives you a smooth, glossy, and plumped-up pout.
Pout Clout Lip Plumping Pen
A satin-finish lipstick that delivers all the rich beige pink shade you’re craving in a comfortable formula that lasts.
O FACE Satin Lipstick
A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Power Grip Primer
A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.
Power Grip Matte Primer
A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL.
Halo Glow Liquid Filter
A long-wear powder blush infused with primer for seamless blending and incredible staying power. New shades available!
Primer-Infused Matte Blush
An antioxidant-rich tinted serum that nourishes skin and gives you a warm, sun-kissed complexion.
