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2025 beauty trends worth the hype

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There are so many fun colorful products trending right now as well as this heavy lean into natural and versatile makeup. I think that says a lot about our culture right now. We like efficient, healthy and glowy makeup, but we also know how to have fu...
 
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The coolest color changing hippies. This blue changes to a bright pink and they have so many other vibrant colors.
Blueberry Maracuja Juicy Shift - Tarte | Ulta Beauty
 
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The pink powder is SO GOOD for under eye area. It brightens and cuts down on shine
Bake & Set Soft Focus Setting Powder - Brightening Pink
 
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This felt tipped liner has a latex free lash adhesive mixed in, and it WORKS so well! My light lashes stay without any other adhesive. I just apply this liner, pop on the lash and go.
Lucy’s Lash Pen
 
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This foundation is so well known for its exact color matches and flawless finish.
Foundation Makeup | IL MAKIAGE
 
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Lip oils are such an amazing combination of glossy makeup with amazing skincare benifits
Lush Lip Tinted Oil - Well People
 
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My all time favorite cleanser. It's not heavily fragrance and a little goes a long way. It always leaves my skin feeling so clean!
Aqua Bomb Hydrating Jelly Cleanser - belif | Ulta Beauty
 
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Neon summer press ons that actually stay on and are non damaging!
Jet-Setter Janessa
 
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This has to be one of the most unique approaches go blush. I'm seeing it everywhere in the influencer world
Cooling Water Jelly Tint Blush + Lip Stain - Milk Makeup
 
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Creasless hair clips are a big deal right now. They are the perfect way to keep your hair out of your face to do makeup without ruining the hair style
8Pcs No Bend Hair Clips for Styling & Sectioning
 
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These are EVERYWHERE right now on social media
Zkptops Spa Headband for Makeup & Skincare
 
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Glitter freckles are also wildly popular right now
Fazit Waterproof Faux Freckle Patches - 6ct
 
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Lipstain markers are the newest version or long lasting lip stain applicators on the market in 2025
Lip Stain | Vegan Waterproof Lip Tint Marker | Palladio Beauty
 
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This is an incredible deal for having gloss, liner and a lipstick!
NYX Professional Makeup - Gimmie Gimmie Lip Kit | Ulta Beauty
 
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These eyeshadow sticks are unmatched In their unique and stunning colors!
Static Sphere Shadow Stix
 
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Typology is everywhere right now. They are famous for versatile, less is more products and skin healthy, French approach to cosmetics
Tinted Lip Oil — Squalane 10% + Vitamin E