I've set up newsletters for clients on Fiverr and run my own SaaS, so this list is based on what actually works in practice. Some platforms are built for writers, some are general email tools, and one is just great for design. Pick based on where you...
Sections
3
General Email Marketing
Built for Newsletters
Design-First
General Email Marketing
The safest starting point if you've never used an email tool before. Huge ecosystem and tons of tutorials.
Mailchimp: Email & SMS Marketing Platform
Built for serious automation, if you're running multi-step email sequences based on user behavior, this is one of the most powerful options available.
ActiveCampaign: Marketing automation for any business
A solid all-rounder with automation, landing pages, and webinars built in. Good if you want one tool that does a bit of everything.
GetResponse
Started as a transactional email tool and expanded into full marketing. Its a good choice if you also need SMS or transactional emails alongside your newsletter.
Built specifically for creators who sell things such as courses, products, memberships. Strong automation and tagging system, great if your newsletter is part of a bigger funnel.
Kit: Email Marketing Automation & Newsletter Growth Engine for ...
The most creator-friendly platform out there right now with built-in monetization — ads network, paid subscriptions, referral program so you don't need separate tools as you grow.
beehiiv
Simplest way to start a paid newsletter. Zero setup friction, built-in audience discovery through their network, and a clean reading experience. Takes a 10% cut on paid subscriptions though.
Substack
Best if you want full ownership. It is self-hosted, no platform cut on revenue, highly customizable. More setup work, but worth it if you're serious about a long-term publication.
Ghost: The best open source blog & newsletter platform
Design-First
If your newsletter is visual-heavy like fashion, lifestyle, design, Flodesk's templates look genuinely beautiful out of the box with minimal effort.