Gege Xu

Romanticising 💖 workouts through a curated edit of pieces that feel good to wear, use and come back to. Workout feels more aesthetic, enjoyable and easier to stay consistent with.

A curated beginner-friendly edit of climbing and bouldering essentials (for both indoor and outdoor sessions)— simple, functional pieces with good aesthetics to help you get started and build confidence.

Romanticising 💖 life on the go with functional yet aesthetic pieces that make every journey feel a bit more unique and curated - from travelling days to everyday routines.

A curated guide to London beyond the obvious — thoughtful, lesser-known spots across art, cafés, vintage, and food. The kind of places you come back to.

A relaxed guide to Barcelona that still leans into its energy — thoughtful spots across design, food, and wandering, with a mix of lively moments and slower pauses away from the obvious.

A curated collection of gift ideas for mums, including beauty, wellness, fashion, home and memorable experience gifts that feel thoughtful, useful, and genuinely special than the usual.

A collection of everyday essentials I genuinely love as someone who’s always taking photos or noticing beautiful little moments. From cameras and accessories to small things that make shooting, editing, and carrying gear easier — these are the pieces that make photography feel more effortless, inspiring, and fun.

A curated selection of sneakers I’m actually wearing or planning to get — balancing comfort, style and everyday versatility. Think clean silhouettes, versatile colorways, and shoes that instantly pull an outfit together.

A collection of fashion, lifestyle, and home brands embodying Nordic style — clean lines, soft textures, muted tones, and effortless simplicity. Think cozy minimalism, functional design, and timeless essentials that make everyday life feel calm, elevated, and intentionally curated.

These are some thoughtfully chosen home deco pieces to make your space feel more relaxed, put together, and visually pleasing.

A curated edit of makeup products for a natural, “no makeup” look - light, effortless, and focused on enhancing ✨ rather than covering.

Books I’m reading and loving — from fiction and personal growth to art & design and quieter, more reflective reads that shape how I think and how I live.

The go-to energy bars/balls I actually enjoy — delicious, neutrious, and perfect for staying fuelled on the go and before or after a workout session.