What makes us Rare
Together we’re building a safe, welcoming space in beauty and beyond. This is makeup made to feel good in, without hiding what makes you unique. And it’s all vegan and cruelty free.
Sections
3
Lip
face
Eye and brushes
Lip
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Soft Pinch Liquid Blush
weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes
Soft Pinch Liquid Blush
weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes
Soft Pinch Liquid Blush
weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes
Soft Pinch Liquid Blush
weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes
Soft Pinch Liquid Blush
An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day.
Soft Pinch Tinted Lip Oil
An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day.
Soft Pinch Tinted Lip Oil
An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day.
Soft Pinch Tinted Lip Oil
A neutral lip combo perfect for every day with a full-size glossy lip balm and a mini waterproof lip liner in a new, set-exclusive shade.
Nice & Neutral Lip Gloss and Liner Duo
A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.
Kind Words Matte Lipstick
A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.
Kind Words Matte Lipstick
A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.
Kind Words Matte Lipstick
face
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Soft Pinch Liquid Blush
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Positive Light Silky Touch Highlighter
A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Positive Light Liquid Luminizer Highlight
A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash.
Positive Light Under Eye Brightener
A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
Stay Vulnerable Melting Cream Blush
A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Rare Beauty by Selena Gomez - Concealer - Sephora
A flexible tinted moisturizer that immediately blurs skin with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Liquid Touch Weightless Foundation
An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.
Skin Type: Normal, Oily, Dry, Combination
Always An Optimist 4-in-1 Prime & Set Mist
weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.
Finish: Radiant
Skin Type: Normal, Dry, Combination, and Oily
Illuminating Primer- Always An Optimist Collection
A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
Skin Type: Normal, Oily, Dry, Combination
Concerns: Oil and Pores
Mini Pore Diffusing Primer- Always An Optimist Collection
A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.
Finish: Radiant
Skin Type: Normal, Dry, Combination, and Oily
Mini Illuminating Primer- Always An Optimist Collection
Eye and brushes
A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash.
Positive Light Under Eye Brightener
A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Perfect Strokes Universal Volumizing Mascara
A universal clear, waterproof brow gel that shapes, lifts, and sets hairs in place with a flexible hold all day without feeling sticky or crunchy.
Brow Harmony Flexible Lifting and Laminating Eyebrow Gel
A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one with crease-resistant color.
All of the Above Weightless Eyeshadow Stick
An easy-glide, waterproof gel pencil that stays put all day—even on the waterline—with a built-in sharpener for max precision and glide every time.
Perfect Strokes Longwear & Waterproof Gel Eyeliner
A waterproof, sweat- and oil-resistant pencil with a fine-angled tip to create precise, hair-like strokes for the most natural-looking brows.
Brow Harmony Precision Eyebrow Pencil
An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time
Perfect Strokes Matte Liquid Liner
A sleek eyeshadow palette with seven rich, rosy shades in a range of lasting, crease-resistant finishes—inspired by the iconic Soft Pinch Liquid Blush.
Discovery Eyeshadow Palette - Give Yourself Grace
A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge
Weightless Eyeshadow Primer- Always An Optimist Collection
A cruelty-free concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.
Brush Formulation: All Formulas
Brush Coverage: Buildable
Liquid Touch Concealer Brush
A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft diffused finish.
Brush Formulation: All Formulas
Brush Coverage: Buildable
Soft Pinch Blush Brush
A small, tapered precision brush that makes it easy to sweep on highlighter exactly where you want it.
Brush Formulation: All Formulas
Brush Coverage: Medium
Positive Light Precision Highlighter Brush
A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application.
Brush Formulation: Powder
Brush Coverage: Buildable
Always An Optimist Powder Brush
A cruelty-free eyeshadow brush for easy, all-over blending, with a unique dense, angled shape that mimics your fingertip for max control.
Brush Formulation: All Formulas
Coverage: Medium