Whether you're creating a glowing complexion, prepping for long-wear makeup, or hydrating on a budget, e.l.f. offers standout options that rival pricier products.
Map
“For the price, the quality is seriously impressive … lasted over 12 hours, even after I washed my face.”
Sheer For It Blush Tint - Tinted Lip and Cheek Stain
If you love glitter and shimmer, e.l.f.’s shimmery shades consistently get high marks for creamy feel and intense pigment. Highly Reco ✨
Eyeshadow Palettes: Glitter and Matte Palettes
Best performance if you have oily or combo skin, and pair with moisturizer and good primer.
Foundation Makeup & CC Cream
Locks in moisture while feeling lightweight and hydrating.
Glow Reviver Tinted Lip Oil
“The triple bounce serum is good for hydration and gives the skin a glow.”
“I really like the Pure Skin toner. It’s gentle and hydrating.”
Skincare Treatments, Serums and Toners
Meet the primer that locks in your look and levels up your glow ✨”
Face Primer Makeup - Vegan
If you're looking for an everyday, easy-to-wear BB cream that hydrates, evens skin tone, and includes SPF—all at a low cost—the e.l.f. BB Cream SPF 20 is worth trying, especially for dry to normal skin types. Many users love it for its dewy finish an...
BB Cream Foundation SPF 20
“This is the powder contour palette from e.l.f… I’m so close to finishing the medium-toned bronzer… this is a good palette and has lasted me a long time, and it’s very affordable!”
Powder Contour Palette
Want something easy and hydrating? Halo Glow Wand is widely loved for its natural finish.
Face Highlighter Makeup, Palettes & Sticks
“The lightweight spray feels amazing … gives an instant hydration boost.”
Makeup Setting Spray and Facial Mist
“Brushes have kept their shape… no shedding or fraying… great for foundation/concealer… strong and vegan!”
Makeup Brush Sets
I highly Reco this product,
Leaves lips soft works quickly and mess‑free perfect for travel
Lip Exfoliator
“Great starter skincare set… makes a GREAT starter skincare set! … the cleanser felt like it worked… the moisturizer also works very well.”
A cautionary note regarding the toner:
“Toner has way too much alcohol… left… chemical burns.”
Skincare Sets & Collections
“I recently tried the e.l.f. Incredi‑Curl Mascara and I’m genuinely impressed! It gives my lashes a beautiful, lifted curl without needing an eyelash curler. The wand hugs the lashes perfectly and adds nice definition and length without clumping. I w...
Lengthening, Volumizing, & Curling Mascara
This affordable brow pencil gives me fuller eyebrows, does not smudge or pull out hairs. It's easy-to-use and applies quickly.
