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Serums to improve your skin!

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Serums are highly concentrated skincare products designed to deliver powerful active ingredients deep into the skin. They typically have a lightweight, fast-absorbing texture and are used after cleansing but before moisturizing.
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Boosting Hydration

 
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The Ordinary's most-loved hydration serum, Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides instantly hydrates and plumps, while smoothing texture and wrinkles. This serum reformulation provides instant and long-term plumping hydration to give ...
Hyaluronic Acid 2% + B5 (with Ceramides) - The Ordinary
 
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Clinique Moisture Surge Active Glow Serum with Hyaluronic acid exfoliates, hydrates, and brightens to give skin an instant and continuous glow.
1.0 oz Moisture Surge Active Glow Serum with Hyaluronic Acid - Clinique | Ulta Beauty
 
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La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Face Serum hydrates, plumps the skin, smooths the look of fine lines and replenishes the skin barrier.
1.69 oz Hyalu B5 Pure Hyaluronic Acid Face Serum - La Roche-Posay | Ulta Beauty
 
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Drunk Elephant's C-Luma Hydrabright Gentle Vitamin C Serum is a unique 10% vitamin C serum that brightens, clarifies, and hydrates skin, revealing a noticeably more even and luminous complexion.
C-Luma Hydrabright Gentle Vitamin C Serum - Drunk Elephant | Ulta Beauty
 
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Drunk Elephant's B-Hydra Intensive Hydration Serum provides a daily flood of hydration that replenishes skin while improving long-term hydration, diminishing dullness, dryness, and the look of fine lines.
B-Hydra Intensive Hydration Serum - Drunk Elephant | Ulta Beauty
 
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A breakthrough, multi-use highlighting serum that hydrates and visibly reduces the look of hyperpigmentation for a dewy, reflective glow—without mica, glitter, or gray cast.
Watermelon Glow Niacinamide Dew Drops Serum
 
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A lightweight, bi-phase serum that quickly hydrates and visibly plumps skin while leaving it looking calmer, brighter, and more even.
Great Skin Instant Glow Serum with Niacinamide and Hyaluronic Acid
 
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A deeply hydrating serum with juicy plum and 5 weights of hyaluronic acid that fill each skin layer with hydration for visibly plump skin.
Plum Plump™ Hyaluronic Acid Hydrating Serum

Brightening

 
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The Ordinary's Niacinamide 10% + Zinc 1% Brightening Serum is a water-based vitamin and mineral formula with 10% niacinamide and 1% zinc PCA. It is great for those looking for solutions for visible shine, enlarged pores, and textural irregularities.
The Ordinary Niacinamide 10% + Zinc 1%
 
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Optimize your skincare routine with Dermalogica's Biolumin-C Vitamin C Serum. This ultra-stable AHA serum brightens, exfoliates firms, and helps dramatically reduce the appearance of fine lines and wrinkles for a glassy complexion.
1.0 oz Biolumin-C Vitamin C Serum - Dermalogica | Ulta Beauty
 
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Super-C Brighten & Correct Serum from StriVectin has the brightening power of Vitamin C and the correcting power of Retinol come together in one supercharged, lightweight serum.
Super-C Retinol Brighten & Correct Vitamin C Serum - StriVectin | Ulta Beauty
 
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A clean, hydrating serum stick with a bouncy jelly texture and peptides that helps smooth, brighten, and minimize the look of pores for glowy skin.
Watermelon Jelly Brightening Serum Stick with Peptides
 
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An advanced serum with plant saccharides and 15 percent vitamin C (THD ascorbate) to visibly minimize pores, brighten dark spots, and target signs of aging.
C.E.O. 15% Vitamin C Brightening Serum
 
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A visibly brightening and firming serum with 12-hour time-release vitamin C and ferulic acid that target hyperpigmentation and reduce the look of post-acne marks.
Brightening & Firming Vitamin-C Serum with Ferulic Acid
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Firming & Anti-aging

 
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La Roche-Posay 12% Pure Vitamin C Anti-Aging Face Serum is an anti-aging serum that brightens and enhances radiance, hydrates, reduces the look of fine lines and wrinkles, and refines skin texture.
12% Pure Vitamin C Anti-Aging Face Serum - La Roche-Posay | Ulta Beauty
 
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Shiseido's Ultimune Power Infusing Concentrate is a potent antioxidant face serum with a lightweight formula that visibly reduces signs of aging, amplifies hydration and boosts radiance in 3 days
1.6 oz Ultimune Power Infusing Concentrate - Shiseido | Ulta Beauty
 
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Clinique Smart Clinical Repair Wrinkle Correcting Serum is a laser-focused clinical serum that targets wrinkles from multiple angles. Helps visibly repair, resurface, and replump skin.
1.0 oz Clinique Smart Clinical Repair Wrinkle Correcting Serum - Clinique | Ulta Beauty
 
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Wake up radiant. Estée Lauder's Advanced Night Repair Synchronized Multi-Recovery Complex Serum is the super serum that visibly reduces the look of multiple signs of aging for a smoother, younger, more radiant and even toned look.
1.0 oz Advanced Night Repair Multi-Recovery Complex Serum - Estée Lauder | Ulta Beauty
 
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Clarins Double Serum Complete Age-Defying Concentrate is a revolutionary 2-in-1 serum that mimics skin for maximum efficacy on firmness, wrinkles, radiance, and pores in 7 days.* Powered by 22 youth-boosting plant extracts + 5 active molecules.
1.7 oz Double Serum Complete Age-Defying Concentrate - Clarins | Ulta Beauty
 
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A Korean serum that preventatively targets visible signs of aging by firming and plumping the look of skin while protecting its moisture barrier.
Bouncy & Firm Radiance Boosting Serum with Peony & Collagen Complex™

Sooting & Repairing

 
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Clinique Even Better Clinical Dark Spot Clearing Serum with Vitamin C is a powerful dermatologist-developed solution for hyperpigmentation. Tested on all skin tones.
1.0 oz Even Better Clinical Dark Spot Clearing Serum with Vitamin C - Clinique | Ulta Beauty
 
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Like a multivitamin for your skin, this COSRX Advanced Snail 96 Mucin Power Essence contains 96% snail mucin to nourish, repair, and plump with moisture.
Advanced Snail 96 Mucin Power Essence - COSRX | Ulta Beauty
 
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A brightening serum that combats the look of dark spots caused by sun, acne, or pregnancy, visibly even skin tone, and helps improve skin’s glow.
Vinoperfect Brightening Dark Spot Serum Vitamin C Alternative
 
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A Vitamin C and Polyglutamic Acid anti-aging serum that reduces appearance of dark spots, fine lines and wrinkles, visibly brightens, and plumps skin for flawless makeup application.
Charlotte Tilbury Charlotte's Magic Serum with Vitamin C
 
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La Roche-Posay Mela B3 Dark Spot Corrector Serum with Niacinamide is a first-of-its-kind discoloration serum to visibly correct persistent dark spots with long-lasting results.
Mela B3 Dark Spot Corrector Serum with Niacinamide - La Roche-Posay | Ulta Beauty
 
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Lancôme's Génifique Ultimate Recovery Serum with Beta-Glucan is shown to help repair skin's moisture barrier and accelerate skin surface renewal. Reverse visible signs of skin damages in 1 week by targeting radiance, uneven skin tone, pores, fine lin...
0.67 oz Genifique Ultimate Recovery Serum with Beta-Glucan - Lancôme | Ulta Beauty
 
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A lactic-acid, AHA serum that targets the look of pores, hyperpigmentation, and dark spots and is clinically shown to reduce the look of fine lines and wrinkles.
Good Genes All-In-One AHA Lactic Acid Treatment