Abby Peterson

Think: fresh white tees, claw clips, iced coffee cups, and simple soft looks that feel natural and put together. Everything here is comfy, timeless, neutral-toned, and cute enough to run errands or romanticize your morning routine.

My baking must-haves—these are the staples I reach for every time I’m in the kitchen. Simple, timeless, and full of that homemade charm.

Curly care, cozy routines, and the products I always go back to. These are the staples that keep my hair healthy, hydrated, and happy—because curls deserve softness too.