Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
How to Start Your UGC Career in Beauty & Skincare: A Complete Beginner’s Guide
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items Ever thought about turning your love for beauty and skincare into a career? Whether you’re passionate about trying new products or sharing your favorite tips, User-Generated Content (UGC) is the perfect way to make your mark. In this list, I’ll walk ...
Sections
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Setting Up Your UGC Profile & Portfolio
Content Creation & Engagement
Pitching to Brands & Getting Paid
Apps Every UGC Creator Should Have
How to Charge for Your Content
Monetizing Your UGC Career
Setting Up Your UGC Profile & Portfolio
This section covers the basics of getting started as a UGC creator in the beauty and skincare space.
Start with the beauty and skincare products you already have at home. Create content such as before-and-after shots, product reviews, tutorials, or skincare routines. This helps you build a portfolio without the need for additional investment.
Building a Skincare & Beauty UGC Portfolio💄✨
Use simple, clean design tools to create an eye-catching portfolio. Highlight your best work, even if it's early-stage content, so brands can see your creativity and style.
Creating Your UGC Portfolio💡🌿
Building an online presence is key to attracting brands. Having a presence on social platforms like Instagram, TikTok, and YouTube can make it easier for potential clients to find you. An established online presence can also help you build credibilit...
Benefits of Building an Online Presence
Content Creation & Engagement
Content creation is at the heart of UGC. The beauty and skincare niche demands high-quality content that’s authentic and engaging.
Create reviews, tutorials, product comparisons, and routine videos. Tutorials work best when they’re educational but quick.
20 Beauty/Skincare Content Ideas to Create💄💗
Participate in viral trends on TikTok and Instagram. For example, trends like “skincare routine” or “new beauty launch” can help boost visibility. Use trending sounds and hashtags to reach more people.
Using Trends in Your UGC Strategy
Pitching to Brands & Getting Paid
Once you have a steady flow of content and are building a following, it’s time to pitch to brands.
Write a concise and engaging pitch. Mention why you love their products and how your audience would benefit from it. Don’t be afraid to show off your previous work.
How to Write UGC Pitch as a Creator? [Download Free Templates]
Websites like Social Native, Upfluence, or Matchmade help connect creators with brands. Create a profile and start browsing paid opportunities for UGC work.
Top UGC Platforms🌿✨
Send follow-up emails to brands you’ve worked with. Offer them additional content to keep the collaboration going. As a UGC creator, consistency is key.
Building and Maintaining Strong Relationships With Brands
Apps Every UGC Creator Should Have
Apps are a key tool for efficient content creation, editing, and collaboration. These apps will help streamline your workflow and improve your overall content quality.
CapCut is a user-friendly video editor for TikTok and Instagram Reels. It’s great for adding effects, transitions, and text to your beauty and skincare videos.
Editing & Content Creation - CapCut
Canva helps you create social media posts, infographics, and other visual content. It’s an essential tool for designing content and establishing a cohesive brand image.
Graphic Design & Branding - Canva
Stay on top of your UGC career with Notion, the all-in-one workspace to organize your content, track brand collaborations, and manage invoices effortlessly. From planning video ideas to storing your portfolio, this app keeps everything in one place s...
The Ultimate Organization Tool for UGC Creators | Notion
Use Hashtagify to research trending hashtags. This can help improve your content’s discoverability, allowing more people to find your posts.
Hashtag Research - Hashtagify
How to Charge for Your Content
Once you’ve started creating for brands, it’s essential to know how much to charge for your content. You want to be fair but also ensure you’re being compensated for your time and effort.
When starting out, it’s okay to price your content lower to gain experience, but aim to gradually increase rates as you grow. You can charge per post or for the rights to use the content. A general starting point is $50–$150 per post, but this varies...
UGC Rates: Everything You Need To Know
A media kit is essential when pitching to brands. Include your audience demographics, engagement statistics, portfolio, and services
Create a Media Kit | Canva
Monetizing Your UGC Career
There are several ways to monetize your UGC career once you’ve established a steady stream of content.
In addition to direct brand deals, you can monetize through affiliate marketing by promoting beauty and skincare products
Paid Sponsorships & Affiliate Marketing
If you gain enough followers and trust in your niche, you could even launch your own beauty or skincare product line.
Selling Your Own Products
Under $30 UGC Equipment for Beauty & Skincare Content Creation
To produce professional-looking beauty and skincare UGC, it’s essential to have the right tools. Below are some key equipment recommendations that will elevate your content creation process.
You don’t need a fancy camera to start creating UGC—your smartphone is more than enough! With good lighting and the right angles, you can shoot high-quality content without breaking the bank. Upgrade later if needed, but for now, just start creating!
Camera – Start with What You Have!
A macro lens allows you to capture the finer details of skincare products, textures, and ingredients, which is essential in beauty content. If using a smartphone, there are affordable macro lens attachments available (like Apexel lenses) that clip on...
Macro Lens
A tripod helps stabilize your camera, allowing for steady shots, especially for tutorials, product reviews, and close-ups. A ring light tripod combo often comes with an adjustable stand, and it’s a great option for compact setups.
Tripod
Clear audio is just as important as video quality. If you plan to talk in your beauty tutorials or reviews, an external microphone is a must.
External Microphone
Proper lighting is crucial, especially for beauty and skincare videos where skin tone, product texture, and detail need to be visible.
Lighting
The backdrop sets the mood of your content. For beauty and skincare, neutral-colored backdrops or soft textures work well to avoid distracting from the products. You can also go to your local DIY shop and get these pieces or work with you have.
Backdrop