Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
Top 15 Viral Drugstore Makeup Products of 2025 | Best Foundations, Mascaras, Lipsticks & More
15
items Discover the top 15 viral drugstore makeup products of 2025 | foundations, mascaras, bronzers, lipsticks & more that are trending now!
If you want your makeup to glide on like silk and stay put all day, this is the primer to grab. It blurs pores, hydrates, and smells subtly sweet—like a marshmallow treat for your skin.
Marshmellow Smooth Makeup Primer
The $6 mascara that broke the internet! It gives you the bold, fluttery, falsie-like lashes without the glue, drama, or salon price tag.
Lash Princess False Lash Mascara
If length is what you’re after, Sky High will be your new holy grail. It lifts every single lash and fans them out for that wide-eyed TikTok famous look
Lash Sensational Sky High® Washable Mascara
Think flawless coverage that lasts through heat, humidity, and even a sweaty gym session. This powder foundation is practically bulletproof while still feeling lightweight.
Infallible 24H Fresh Wear Powder Foundation
Your skin, but dewier, glowier, and healthier. This is the “weekend brunch” foundation for when you want effortless radiance without heavy coverage.
Clean Fresh Nourishing Skin Tint
A smoothing, blurring wonder that brightens under-eyes and sets makeup beautifully. Pro tip: it’s a dupe for high-end powders at a fraction of the price.
Fit Me® Loose Finishing Powder Face Makeup
Makeup meltdown? Not with this. One spritz locks in your look for up to 16 hours, so you can dance, work, or run errands without a single smudge.
Make It Last Original - Natural Finish Setting Spray
Soft, buttery, and packed with pigment! This blush gives cheeks the juiciest pop of color. It blends so seamlessly you’ll look naturally flushed.
Buttermelt High-Pigment Blush | NYX Professional Makeup
This blush is legendary. It lights up your cheeks with a radiant glow, like a built-in Instagram filter. Luminoso in particular? Pure magic.
Baked Blush
This is “glass skin” in a tube. Wear it alone for a luminous bare-faced look or mix it with foundation for an instant dewy boost.
Lumi Glotion Natural Glow Enhancer, Face and Body
A drugstore gem that rivals luxury palettes. Soft, pigmented neutrals that can take you from everyday chic to sultry smoky in minutes.
Shop Nude Mood Palette | Warm Nude Eyeshadow Palette
TikTok’s favorite multitasker. Brighten under-eyes, contour cheekbones, or highlight your face—all with its genius sponge-tip applicator.
Makeup Revolution Eye Bright Illuminating Under Eye Concealer
This concealer is iconic for a reason. It erases dark circles, smooths fine lines, and brightens everything it touches. A true must-have!
Instant Age Rewind® Eraser Multi-Use Concealer
It smells like a tropical vacation and blends like a dream. This bronzer melts into skin for that effortless, sun-kissed glow.
Murumuru Butter Bronzer
Milani Color Fetish Matte Lipstick delivers bold, long-lasting color with a creamy, non drying formula. A viral drugstore favorite for smooth, vibrant lips.
Color Fetish Matte Lipstick