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Ulta beauty must have

Purple Star emoji 16 items
 
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Very popular for its hydrating, “grippy” gel texture that locks in makeup for hours
Hydro Grip Hydrating Face Primer
 
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glittery, diamond-dusted highlighter that’s great for face and body sparkle.
Diamond Bomb All-Over Highlighter
 
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Creamy, multi-use stick for blush and lips — very on-trend for minimalist, monochromatic looks.
Mood Too Cheeky Lip & Cheek Color Stick
 
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Lip oil with fruit oils/extracts, gives a glossy, cushioned hydratio
ULTA Beauty Collection - Berry Juice Infused Lip Oil
 
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3-in-1 (highlight, blush, bronzer) baked palette — great for quick, glowing looks.
Ulta Beauty
 
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ection; trending for affordable skin care.
ULTA Beauty Collection - Brighten Up Face Serum
 
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long-time cult favorite for full-coverage, brightening concealing.
shape tape™ full-coverage concealer
 
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A fun color-shifting stick — great for playful, dynamic looks.
Creamsicle Twist Tint Color Shifting Lip & Cheek Stick
 
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exfoliating and hydrating.
Brightening Silk Body Cream
 
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hydrating + good coverage. 
Do It All Radiant Concealer
 
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modern, edgy-but-feminine scent with jasmine and vanilla bourbon. It’s been noted in top-seller lists for
born in roma donna eau de parfum - Valentino Beauty
 
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fresh, nature-inspired scent with jasmine, banana blossom, and vetiver. Who What Wear calls it a standout
Daisy Wild Eau De Parfum 100 mL
 
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: A warm, sweet, and joyful scent with gourmand touches.
La Vie Est Belle Eau De Parfum - Women's Perfume - Lancôme
 
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This vanilla-forward fragrance is called out by beauty sites as a must-have.
Burberry Goddess
 
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lighter, youthful scent that’s trending in the Ulta fragrance lineup. 
Ariana Grande LOVENOTES Perfumes | Soft, Romantic Fragrances
 
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vanilla, caramel, sweet musks) are very on trend — many consumers are leaning into comforting, cozy scents.
Gourmand Fragrances – Tagged "warm"