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Pretty is as Pretty Does

Purple Star emoji 19 items
Beauty, skin, and scent options you can feel good about. (At 50+, I’ve tried more than a few beauty products. These are my favorites)
Sections
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Makeup

Make-up that makes your skin look better while giving you the finish and look you want

 
Alexandria Trusov profile picture
The Miracle Balm is skin friendly and just enough color
Jones Road Beauty
 
Alexandria Trusov profile picture
This is a fun brand to add some easy sparkle to your look. Plus the containers are compostable! Currently loving Elvin Things as a pop on all kinds of other colors.
Half Magic
 
Alexandria Trusov profile picture
Fantastic color range. Long lasting wear.
When Pencil Met Gel Long Lasting Eyeliner - Julep
 
Alexandria Trusov profile picture
Not sure where to start with natural brands? Intimidated? This site is fantastically curated. Options at nearly every price point.
Beautyhabit
 
Alexandria Trusov profile picture
The OG in mineral skincare. I’m a fan of the mineral veil with spf, lipstick, and loose eye shadow.
bareMinerals
 
Alexandria Trusov profile picture
My favorite highlighter is from this skin friendly brand
ILIA Beauty

Skin

Skin is the basis of everything. If you skin isn't healthy, it's hard to look good. Trusted brands.  Beautiful results. 

 
Alexandria Trusov profile picture
Skin care that works hard and feels amazing. Ingredients that make your skin look better. (Mermaid moon is over 50 perfection)
Earth Harbor Naturals
 
Alexandria Trusov profile picture
Moon fruit dew eye cream is thick and rich but sinks into your skin to plump out those smile lines.
Herbivore Botanicals
 
Alexandria Trusov profile picture
Need a pure oil? Jojoba, castor or something more exotic like sea buckthorn or rosehip? Got you covered. Good value. Excellent product.
Wholesale Botanics
 
Alexandria Trusov profile picture
Great source for tea tree products; excellent body moisturizer options
Desert Essence
 
Alexandria Trusov profile picture
High quality skincare. I'm a fan of the olive oil cleanser and the eye masks.
DHC
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Nails

I love a pretty nail - but I'm hard on them. So fun colors and nail color that lasts is the way to go.

 
Alexandria Trusov profile picture
Good for your nails. And nice wear time. In a hurry? Works without base or top coat
Nourishing Vegan Color
 
Alexandria Trusov profile picture
Unexpectedly beautiful nail laquers. Colors rotate with seasons.
The Poison Path
 
Alexandria Trusov profile picture
Beautiful nails are strong nails. Rely on OPI's Nature Strong line to support your natural nails!
Shop Nature Strong our Natural Origin Nail Lacquer

Perfume

Show me a woman without perfume and I'll show you a woman with out a future. (Possibly Coco Chanel.) Scent is our strongest memory. Indulge!

 
Alexandria Trusov profile picture
Sillage is amazing on this brand. Unique scent profiles with fun backstories. The Fox Sisters &  Lorelei are two of my absolute favorites
Fantôme
 
Alexandria Trusov profile picture
One of my favorite scent houses! (Lotus Water forever!) Majorelle Bleu Vanille | Damasco | Koala | Lava Flow. All gorgeous. She is literally the only one I would ever trust to deal with patchouli.
Damask Haus
 
Alexandria Trusov profile picture
Clean ingredient scents with fantastic sillage. Wear alone or layer.
Fine Fragrance & Perfumes

Self Care

Anything that makes you look good but doesn't fall in a normal category

 
Alexandria Trusov profile picture
Whitens without sensitivity.  Quick results
Whitening Toothpaste
 
Alexandria Trusov profile picture
Looking for a natural odor fighter ? This even stand up to post-menopausal funk! It can be applied to you - and touched up to you and your shirt on hot days. (I spray in the am and have a travel roller in my purse in the summer.)
Pit Liquor