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My 30-something make up routine 💄

Purple Star emoji 20 items
I’m definitely finding less is more as I’m lucky enough to age, but I do love wearing make up every day and am always testing out new products! Here are my genuine favorites—the ones I would mourn forever if they were discontinued.
Sections
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Bases

 
Alex Bracken profile picture
This primer has a lovely silky texture and keeps my make up looking fresh all day.
Luminous Silk Hydrating Makeup Primer
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Alex Bracken profile picture
This is a great alternative to the Dior product! I tend to use this while traveling since it comes in a very convenient travel size.
Glowy Super Gel Lightweight Dewy Multipurpose Illuminator
 
Alex Bracken profile picture
This product is the difference between my make up looking good and looking like I’ve been booped on the nose by a unicorn. It doesn’t make you look shiny or like a glitter bomb, but rather, it livens up your skin and gives you a lit from within glow....
Forever Glow Star Filter Multi-Use Complexion Enhancing Booster

Foundation + Concealer

 
Alex Bracken profile picture
I absolutely adore this foundation and how natural it looks on the skin. You can adjust how much you’re using and where you’re using it depending on the level of coverage you want. Paired with the star glow filter it is *chef’s kiss*
Forever Skin Perfect 24H Multi-Use Foundation Stick
 
Alex Bracken profile picture
She is the GOAT for a reason!! I use this when I want full coverage and for special events. It gives you a satin-y finish that photographs beautifully. It lasts all day!
Luminous Silk Natural Glow Foundation
 
Alex Bracken profile picture
I just can’t seem to quit this concealer—I always come back to it, even after testing out other brands. It’s not crease proof but it definitely creases less than many others I’ve tried (and I’ve tried A LOT).
Vanish™ Airbrush Concealer
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Alex Bracken profile picture
I can’t even begin to tell you how weird it felt to put pink corrector under my eyes… but I have dark circles even after a full night’s sleep and this absolutely helps brighten them.
Revealer Extra Bright Serum-Powered Color Correctors for Dark Circles

Blush

 
Alex Bracken profile picture
Shade 11 is such a perfect blush+ bronzer + highlighter combo. It gives you such a natural look alone, but it can also be layered with another blush product to boost the glow factor.
Fluid Sheer Glow Enhancer Highlighter
 
Alex Bracken profile picture
I’m honestly shocked at how vibrant and long wearing this blush is!!! Restless Rose has quickly become my favorite go-to for a pop of color I know will last all day.
Make Me Blush 24H Buildable Powder Blush

Bronzer

 
Alex Bracken profile picture
This has quickly become my favorite summer bronzing product! It blends out beautifully and feels like an extension of my skincare.
Saie Dew Bronze Soft-Focus Sculpting Liquid Bronzer
 
Alex Bracken profile picture
I don’t quite know how to describe this product, but “enhancer” is really accurate. I think you could use it as a bronzer but staying closer to your skin tone still gives you this really healthy glow. I tend to use this when I’m not using actual bron...
SoftSculpt Transforming Skin Enhancer®
 
Alex Bracken profile picture
Like the blush, this bronzer really, really stays put! A little goes a long way so I can justify paying a bit more for this than other bronzers.
All Hours 24H Hyper Sunkissed Glow Bronzer

Eyes

 
Alex Bracken profile picture
I think I’ve re-bought this eye shadow palette more than any other make up product I’ve ever owned. It’s nice and neutral enough for every day but you can really play around with it for a more dramatic look.
Luxury Eyeshadow Palette
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Alex Bracken profile picture
22 cashew you are everything to me. You blend so beautifully, you last, you play well with more glittery eyeshadow… never change, I’m begging you.
Eye Tint Long-Lasting Liquid Eyeshadow
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Alex Bracken profile picture
Sweet Heat is one of my favorites to wear during the summer—it has a lovely shimmer without being too much!
Extra Dimension Eye Shadow

Powder + Setting

 
Alex Bracken profile picture
A very kind Sephora employee introduced this product to me while I was on book tour and panicked because I forgot setting powder and it’s become one of my favorite and most reliable products.
Ultimate Blurring Setting Powder
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Alex Bracken profile picture
Waterproof! Transfer-proof! Goof-proof!!! She goes the distance!!
On 'Til Dawn Mattifying Waterproof Setting Spray
 
Alex Bracken profile picture
I may never forgive them for changing the loose powder formula… but I do love this pressed powder.
Prisme Libre Blurring & Color-Correcting Matte Pressed Powder
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Lashes + Brows

 
Alex Bracken profile picture
I have really sensitive eyes and have never had an issue with flaking or irritation. Gaga killed it with this one—it gives you instantly fuller and longer lashes.
B Structural Volumizing and Lengthening Mascara
 
Alex Bracken profile picture
I love a multitasking product! This both helps your brows grow in and gives you a reliable tint and hold.
GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum