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Going blonde? These products actually work.

Purple Star emoji 16 items
The products making my blonde journey significantly less terrifying.
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Blonde Repair + Recovery

Deep conditioners, bond-building masks, and treatments for stressed-out blonde hair.

 
Allie Castloo profile picture
If you buy ANYTHING, get this product. Bleaching your hair takes a toll, and this product works like a charm to repair from the inside out.
Olaplex N°.3PLUS Hair Repair Pre-Wash Treatment
 
Allie Castloo profile picture
This is another must-buy for pre- and post-bleach. Make sure you really rub it together (it should turn white) before you apply!
K18 Leave-in Molecular Repair Hair Mask
 
Allie Castloo profile picture
I find most purple shampoos to be incredibly drying, so these purple toning drops have saved the day. Just add 3-5 to your shampoo or conditioner and lather up!
OGX Impecca-Blonde Purple Toning Drops 4oz
 
Allie Castloo profile picture
A good hair mask is also crucial. If you notice your hair flaking off while you're blow drying it, or weaker than usual when you're wet-brushing, reach for this. It's a protein/omega-9 mask that works to strengthen without that "straw" feeling.
L'Oréal Professionnel Absolut Repair Mask
 
Allie Castloo profile picture
A lightweight detangler that helps bleached hair feel softer, smoother, and way less fragile post-shower.
PHYTO SOFTNESS Express Detangling Milk
 
Allie Castloo profile picture
One of those deep conditioners that blonde hair absolutely drinks up after a bleach session.
It's A 10 Miracle Deep Conditioner Plus Keratin
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Blonde-Friendly Shampoos

Cleansing without completely wrecking your freshly lightened hair.

 
Allie Castloo profile picture
A gentler take on purple shampoo that helps keep blondes bright without leaving hair feeling stripped.
K18 Triple Bright Oxidation Defense Purple Shampoo Foam
 
Allie Castloo profile picture
Perfect for blondes dealing with dullness, hard water buildup, or that “my blonde suddenly looks weird” phase.
Davines Heart of Glass Chelating Silkening Shampoo for Blondes
 
Allie Castloo profile picture
A brightening shampoo that keeps blonde looking fresh without making damaged hair feel worse afterward.
Joico Blonde Life Brightening Shampoo
 
Allie Castloo profile picture
The reset shampoo every blonde needs for removing buildup, hard water residue, and dry shampoo overload.
OUAI Detox Shampoo

Toning + Hydrating Conditioners for Blondes

Purple conditioners and moisture-focused formulas that help blondes stay bright and soft.

 
Allie Castloo profile picture
A good leave-in conditioner is essential, because your hair is going to need a lot of moisture. I love this one because it's really lightweight and doesn't leave that greasy feel that a lot of leave-in conditioners leave behind.
Blond Absolu Blonde Guard Hydrating Leave-In Conditioner Spray with Hyaluronic Acid
 
Allie Castloo profile picture
If you've recently bleached your hair, look for shampoos and conditioners that focus on restore/repair, like this one. Bonus points if it's silicone-free (also this one). You may notice your hair feels less 'slippery', but most silicone formulations ...
Living Proof Restore Repairing Conditioner
 
Allie Castloo profile picture
A purple conditioner that tones brassiness while still leaving bleached hair feeling soft and hydrated.
amika Bust Your Brass Blonde Purple Conditioner

Little Things That Help

Satin pillowcases, gentle accessories, and low-effort hair savers.

 
Allie Castloo profile picture
Bleached hair is EXTRA fragile when it's wet, so be sure you have a gentle detangling brush to minimize snags and tangles. I love this one because it has two tiers of teeth to gently detangle with minimal shed.
Tangle Teezer Ultimate Detangler Hair Brush
 
Allie Castloo profile picture
A small upgrade that actually helps reduce friction, tangles, and unnecessary stress on freshly lightened hair.
Kitsch Satin Pillowcase
 
Allie Castloo profile picture
I'm paranoid about breakage, so I typically opt for cute hair clips over elastics. Obsessed with the bow detailing on this one!
Sweetheart Clip in Prima Donna
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