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TikTok Isn’t Talking About These (Yet)
19 items
By
Allie Caldwell
I chose finds that are affordable, aesthetic, and about to be viral, not already viral, so your list feels ahead of trend, not late to it.
8
1
Sections
5
Base & Glow
Blush, Highlight, & Bronzer
Eyes (Natural but Elevated)
Lips (Soft & Plush)
Fragrance & Finishing Touches
Base & Glow
Glass-skin primer dupe but softer + more moisturizing
[PERIPERA] Milk Blur Tone Up Cream
Minimalist skin tint feel with elegant finish
hince Second Skin Glow Cushion 12g
People know the serum but NOT this stick! perfect under makeup and non-greasy. Very “ clean girl but smart skincare
Matte Sun Stick Mugwort + Camelia Korean Sunscreen
Korean beauty staple that outperforms most drugstore concealers
THESAEM Cover Perfection Tip Concealer Liquid
Blush, Highlight, & Bronzer
ultra-fine soft-focus blush — looks airbrushed
Better Than Cheek Renewal - Rom&nd US Official
not talked about in US TikTok, gives K-glow
ETUDE Glow On Base Hydra 30ml (21AD)
creamy glow stick with skincare feel
Artless Glow Base SPF 50+ PA+++ 40ml
1
Eyes (Natural but Elevated)
thinner + smoother than NYX Epic Ink
[CLIO] Superproof Brush Liner
famous in Korea but slept on in the US
ETUDE Curl Fix Mascara, Strong Curl Up
refined sparkle, makes eyes look brighter not chunky
[PERIPERA] Sugar Twinkle Liquid Glitter
Ultra-fine shimmer that looks wet on the eyelid. softer and more elegant than U.S. glitter formulas (feels like a Pat McGrath topper but subtle).
Starlit Jewel Liquid Glitter
Lips (Soft & Plush)
editorial “blotted gloss” look, so soft & elegant
hince - Mood Enhancer Sheer - 2 Colors
cushiony, hydrating tint that looks like high-end
Dewyful Water Tint - rom&nd US Distributor
indie US brand, buttery feel, super underrated
Lip Gloss
A glass-like gloss that’s not sticky and has that lacquered Korean “juicy lip” look, way better than most drugstore glosses.
Peripera Ink Glasting Lip Gloss, Non-Sticky
This is big in Asia but still low-key in the U.S. velvet blur lipstick that feels like a cloud and photographs beautifully (editorial vibe).
LIPS – INTO YOU Cosmetics
Fragrance & Finishing Touches
not viral anymore but perfect low-key skin scent
Glossier You Solid
moody / feminine / indie, not mainstream
Anathema - Goth Perfume Oil - Black Tea, Fig, Tobacco - 10ml Roll-on
Cooling, lightweight face mist that doubles as a gentle setting refresher
Pocket Bunny Mist
