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If I Had to Build My Beauty Collection From Scratch

Purple Star emoji 44 items
If every product on my vanity disappeared tomorrow, these are the ones I'd immediately repurchase. No hype, no impulse buys. Just products that have truly earned a permanent place in my routine.
Sections
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Gentle Cleanser

A cleanser should do one thing well: clean your skin without making it feel tight. This is the one I'd start with.

 
Allyson Kuhn profile picture
Prequel is that girl. As someone who experiences hormonal acne at certain times of the month (iykyk) this product saved my skin from those long-lasting hyperpigmentation marks and acne scars. I like to have this product on rotation with some of my ot...
Prequel Facial Gleanser Cleanser - 13.5 fl oz
 
Allyson Kuhn profile picture
This hydrating cleansing gel changed my skin for the better. I struggle with hyperpigmentation and combination skin, making it impossible to know day-to-day what exactly my skin needs. This cleanser from Good Molecules is so gentle and creates a natu...
Good Molecules Hydrating Facial Cleansing Gel
 
Allyson Kuhn profile picture
OSEA is a brand that will always make its way into my daily skincare routine. The most gentle ingredients and absolutely amazing natural scent makes this a cult-classic. Not many cleansers leave my skin feeling soft, supple, and clean after just one ...
Ocean Cleanser | Clean Face Wash | Seaweed Skincare

Hydrating Toner

Healthy skin starts with hydration. I'd skip the fancy steps before I'd skip this.

 
Allyson Kuhn profile picture
I seriously cannot rave about this brightening toner enough. I struggle with using active ingredients on my face because of how sensitive my skin is. This product I can use morning and night with no redness, blemishes, or dryness occurring. Also, it ...
Good Molecules Niacinamide Brightening Face Toner - 4 fl ...
 
Allyson Kuhn profile picture
A cult-favorite. Thayers has been a staple in my everyday routine since I was a teen! I love this brand and specifically this toner because its gentle, yet effective. A hack that I have been sharing with most of my girlfriends is using this product a...
Thayers Alcohol-Free Unscented Witch Hazel Facial Toner 8.5 oz
 
Allyson Kuhn profile picture
I was hesitant to add a “milk-based” product to my rotation. My skin doesn't always tolerate heavier products so this was a shot in the dark. However, I have been using Byoma products for several months now, including this one, and can say that this ...
BYOMA - Hydrating Milky Toner

Serums

It's all about the layers 

 
Allyson Kuhn profile picture
Surprise, surpise…another Good Molecules product made the cut. The brand is just THAT good. This overnight exfoliating face treatment has been one of the only products I have ever used that truly showed results after just once use. I use this 2 tmes ...
Good Molecules Overnight Exfoliating Face Treatment - 30ml
 
Allyson Kuhn profile picture
Finding a vitamin c serum that didn't absolutely destroy my face has been a journey. I am aware that products sometimes make things worse before it gets better as part of the adjustment and treatment process, but I did not experience that with this p...
La Roche Posay Pure Vitamin C Face Serum with Salicylic ...

Moisturizer

This is the product I never compromise on. Healthy skin always looks more expensive.

 
Allyson Kuhn profile picture
This one is a thickyyyy but in a good way. The Instant Angel Lipid-Rich Moisturizer really does tone and tighten your skin, which is a benefit I didn't know I needed until I used it for a few weeks and saw a total difference in the appearance and fee...
Instant Angel Lipid-Rich Firming Moisturizer
 
Allyson Kuhn profile picture
Lightweight but effective, exactly what you want when searching for quality products. I like how this product lays so smooth underneath my makeup and does not end up creating too much oil production throughout the day (it does NOT clog pores, thats f...
Good Molecules Lightweight Daily Moisturizer - 100ml

SPF

The one beauty product I'll repurchase forever.

 
Allyson Kuhn profile picture
I am super picky when it comes to SPF's. There's been a lot of trial and error when it comes to finding one that works for me and my combination skin type. This La Roche Posay product has proven to be lightweight and effective. I love wearing this wh...
La Roche Posay Anthelios Ultra-Light Fluid Mineral Face ...
 
Allyson Kuhn profile picture
This deserves allllll the beauty and skincare awards. Hero products have been a part of my day to day for years now. What started with the OG pimple patches to now trying all of their other facial products, I am a follower. This SPF has a green tint ...
Force Shield Superlight SPF 30 Sunscreen for Acne-Prone ...

Makeup

The difference between makeup looking good and makeup lasting all day.

 
Allyson Kuhn profile picture
I have tried to find a primer that beats this Elf Power Grip Primer and have been unsuccessful. I am a big fan of sticky primers because I can feel it gripping my makeup to my face. Elf would probably be the brand I'd rebuild my entire makeup routine...
Power Grip Primer | Sticky Gel + Hyaluronic Acid
 
Allyson Kuhn profile picture
I was pleasantly surprised at how much I love this primer. Pair this with the matching setting spray and BAM you have a reliable base and protective layer that you don't need to rethink about throughout the day.
NYX Professional Makeup The Face Glue Face Primer
 
Allyson Kuhn profile picture
I am not a drugstore makeup hater, matter of fact most products outperform some of the more expensive products I've purchased. Buttttt for a drugstore product, this Wet N Wild Foundation blew me away and has been a part of my everyday GRWMs' since 20...
Wet n Wild Photo Focus Matte Foundation, Caramel, 1.0 fl oz
 
Allyson Kuhn profile picture
A tried and true product since 2016! The entire Maybelline Fit Me line has wow'ed me and so many others I know. It's a reliable product that does as it says. This particular product has helped me stay shine free and covered for every major life event...
Maybelline - Fit Me Matte + Poreless ...
 
Allyson Kuhn profile picture
Most BB Creams just don't do it for me. I really appreciate when brands come out with lighter foundation lines because some of us don't like to do a full beat but want to still feel that full coverage makeup daily. This Soft Glam Foundation is great ...
e.l.f. Soft Glam Satin Foundation - 21 Light Neutral - 1 fl oz
 
Allyson Kuhn profile picture
The Maybelline Liquid Concealer has been a staple in my makeup routine because it gives amazing coverage without ever feeling heavy or cakey. It brightens my under-eyes, blends effortlessly, and stays put all day, making me look refreshed even when I...
Maybelline, Liquid Concealer Makeup, 0.23 fl oz, Ivory
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Allyson Kuhn profile picture
The L'Oréal Infallible Full Wear Concealer is my go-to when I need full coverage that actually lasts all day without creasing. It hides dark circles and blemishes effortlessly, blends beautifully, and gives a smooth, flawless finish every time.
350 Bisque Infallible Full Wear Waterproof Concealer
 
Allyson Kuhn profile picture
The NARS Radiant Creamy Concealer is one of those products that's absolutely worth the hype because it makes my skin look naturally flawless while still feeling lightweight. It melts seamlessly into my complexion, brightens my under-eyes without look...
Nars Cosmetics Madeleine Radiant Creamy Concealer
 
Allyson Kuhn profile picture
The Saie Sun Melt Cream Bronzer gives the most natural, sun-kissed glow and blends so effortlessly that it's almost impossible to mess up. It has a creamy, lightweight formula that melts into the skin, making my makeup look fresh, seamless, and never...
Saie Sun Melt | Cream-Balm Bronzer | Clean Beauty
 
Allyson Kuhn profile picture
The NYX Buttermelt Bronzer is hands down one of the best drugstore bronzers I've tried because it blends like a dream and gives the perfect warm, bronzed finish. The buttery formula is super buildable, lasts all day, and looks so much more expensive ...
NYX Professional Makeup Buttermelt Bronzer- 02 All Butta ...
 
Allyson Kuhn profile picture
The SoftSculpt® Cream Contour & Bronzer Shaping Stick makes sculpting my face so easy with its creamy formula that glides on and blends seamlessly. It creates natural-looking definition without ever appearing harsh, and the long-lasting finish ke...
SoftSculpt® Cream Contour & Bronzer Shaping Stick
 
Allyson Kuhn profile picture
The HUDA BEAUTY Easy Bake Loose Baking & Setting Powder completely changed the way my makeup wears by keeping everything smooth, bright, and locked in for hours. It blurs my pores, prevents creasing under my eyes, and gives my skin that soft-focu...
Easy Bake Loose Baking & Setting Powder - HUDA BEAUTY
 
Allyson Kuhn profile picture
The L'Oréal Infallible Blur-Fection Longwear Powder in Brightening Light Pink instantly brightens my under-eyes and leaves my skin looking soft, smooth, and blurred. It sets my makeup beautifully without feeling heavy or looking cakey, making it the ...
Brightening Light Pink Infallible Blur-Fection Longwear ...
 
Allyson Kuhn profile picture
The Milani Make It Last Original Setting Spray is the one product I can always count on to keep my makeup looking fresh from morning to night. It melts all my makeup together for a natural, skin-like finish while helping everything stay in place with...
Make It Last Original - Natural Finish Setting Spray - Milani
 
Allyson Kuhn profile picture
The Urban Decay All Nighter Waterproof Natural Finish Setting Spray is my secret to makeup that truly lasts all day and night without fading or smudging. It locks everything in while keeping my skin looking natural instead of flat, making it a must-h...
All Nighter Waterproof Natural Finish Setting Spray with ...
 
Allyson Kuhn profile picture
The L'Oréal Infallible 3-Second Setting Mist Spray is a game changer for keeping my makeup looking fresh, smooth, and locked in all day. The ultra-fine mist blends everything together beautifully and gives my skin a flawless finish without feeling he...
L'Oréal - 1.76 oz Infallible 3-Second Setting Mist Spray
 
Allyson Kuhn profile picture
The L'Oréal Paris Elvive Hyaluron Plump 72H Hydrating line has completely transformed my hair by bringing back softness, shine, and that fresh-from-the-salon feeling. It leaves my hair feeling deeply hydrated, lightweight, and noticeably smoother wit...
L'Oreal Paris Elvive Hyaluron Plump 72H Hydrating ...

Hair

Healthy hair starts here.

 
Allyson Kuhn profile picture
The amika Normcore Signature Shampoo is the perfect everyday shampoo for bringing my hair back to life without stripping it. It leaves my hair feeling incredibly clean, soft, and refreshed while adding that healthy shine and smoothness that makes eve...
Normcore signature shampoo
 
Allyson Kuhn profile picture
The Verb Ghost Weightless Shampoo is a dream for fine hair because it cleanses without leaving my hair flat, heavy, or weighed down. It leaves my strands feeling soft, airy, and full of movement while adding the perfect amount of hydration and shine ...
Verb Ghost Weightless Shampoo for Fine Hair
 
Allyson Kuhn profile picture
The K18 Leave-In Molecular Repair Hair Mask is truly a game changer for damaged hair and feels like a reset button for my strands. It helps restore softness, strength, and shine from the inside out, leaving my hair noticeably healthier, smoother, and...
Leave-in Molecular Repair Hair Mask - K18 Biomimetic ...
 
Allyson Kuhn profile picture
The Verb Ghost™ Oil is my go-to for adding instant shine and smoothing frizz without making my hair feel greasy or weighed down. It leaves my strands looking silky, polished, and healthy while keeping that soft, effortless movement I love.
ghost™ oil | shine + smooth frizz
 
Allyson Kuhn profile picture
This is literally gold. I don't think I have ever been this wow'd by a hair product. K18 is really pulling out all the stops lately - pulling in biology to make products that actually work for some of the most common hair challenges. While this is a ...
K18 Biomimetic Hairscience AirWash™ Dry Shampoo
 
Allyson Kuhn profile picture
For my entire life, I have struggled with knots and snarls in my hair because of unrelenting hormone issues. The Wizard changed that for me. Brushing through my hair has never been so easy with the help of this product. A bonus is that one bottle las...
Amika The Wizard Detangling Hair Primer
 
Allyson Kuhn profile picture
I was floored when I tried this product for the first time. I actually stumbled upon it at Marshalls. Since it was so cheap, I figured, why not give it a shot. 1) I love how compact it is, it makes it a great product to store in your purse, work bag,...
Dark Volumizing Rice Protein Dry Shampoo with Puff

Body

Because smelling amazing starts in the shower.

 
Allyson Kuhn profile picture
The EOS Shea Better Moisture Body Lotion in Vanilla Cashmere is the perfect everyday lotion for soft, hydrated skin with the most irresistible warm vanilla scent. It absorbs beautifully without feeling greasy and leaves my skin feeling smooth, nouris...
EOS Shea Better Moisture Body Lotion - Vanilla Cashmere
 
Allyson Kuhn profile picture
I will never shut up about this Glow Getter Oil Body Wash. It works and works well. My skin has never felt softer but also as glowy as it has since using this consistently for weeks now. I like pairing this with other products that have glycolic acid...
Naturium The Glow Getter Multi-Oil Hydrating Body Wash
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Allyson Kuhn profile picture
The Naturium The Smoother Glycolic Acid Exfoliating Body Wash has completely elevated my shower routine by leaving my skin noticeably smoother, softer, and more refreshed. It gently exfoliates away rough texture while helping my skin look brighter an...
Naturium The Smoother Glycolic Acid Exfoliating Body Wash
 
Allyson Kuhn profile picture
The Dove Care and Protect Antibacterial Beauty Bar is a staple because it cleanses my skin while still leaving it feeling soft, comfortable, and moisturized. I love that it’s gentle enough for everyday use, fragrance-free, and gives me that fresh, cl...
Dove Care and Protect Antibacterial Beauty Bar Soap All Skin Type Unscented 3 75 oz 4 Bars

Tools

 
Allyson Kuhn profile picture
The F4 Dual-Ended Foundation and Face Brush makes applying makeup so effortless with its soft bristles and seamless blending power. It helps my foundation and complexion products melt into my skin for a smooth, airbrushed finish without streaks or un...
F4 Dual-Ended Foundation and Face Brush
 
Allyson Kuhn profile picture
The Tweezerman Classic Eyelash Curler is a must-have for creating lifted, curled lashes that make my eyes look instantly more awake. It grips lashes perfectly without pinching, gives a long-lasting curl, and feels like a professional makeup tool I’ll...
Tweezerman Eyelash Curler - Classic: Stainless Steel, Nickel
 
Allyson Kuhn profile picture
You simply cannot, not, have a satin pillow case. My hair health and also cheek acne has changed for the better after using these pillow cases. Another benefit? You feel glam going to bed every night. An investment that is well worth it.
White Queen Zippered Pillowcase
 
Allyson Kuhn profile picture
The POWER POCKET PUFF Dual-Sided Powder Puff is a makeup game changer for achieving that flawless, airbrushed finish. One side helps press powder seamlessly into the skin for long-lasting wear, while the other is perfect for smoothing and blending, m...
POWER POCKET PUFF™ Dual-Sided Powder ...