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Women-Owned Businesses & Brands Worth Supporting
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items A curated roundup of women-owned brands and small businesses creating thoughtful products across beauty, fashion, home, and wellness. If you're looking to shop more intentionally and support women entrepreneurs, these brands are worth discovering.
Sections
6
Beauty
Fashion
Home Decor
Jewerly
Accessories
Health / Wellness
Beauty
The ultimate coffee table book for a cool girl? This archive of the entirety of director Sofia Coppola’s work. It also happens to come in a shade of pink that’ll pair beautifully with their (likely maximalist) apartment.
Archive By Sofia Coppola
This customizable waffle pouch is the perfect gift for any cool girl in your life. Get it embroidered with an inside joke, a nickname, or something that’ll help bring a little order to her effortlessly chaotic life.
Personalize Essentials Waffle Pouch
Whether they don’t drink or are just sober-curious, Ghia is the cool-girl mocktail of choice. With notes of citrus, rosemary, and elderflower, it lets you craft the perfect drink—without paying the price the next day.
Non-Alcoholic Original Apéritif
Yes, gifting a fragrance is tricky—but not when it’s one of Phlur’s iconic scents. Their new ‘Vanilla Skin’ is a familiar, warm scent that isn’t too sweet, spicy, or heavy (read: all the makings to be a new go-to cold-weather perfume).
Vanilla Skin Eau de Parfum - PHLUR | Sephora
Having great nails doesn’t need to cost an arm and a leg. With Chillhouse’s customizable, reusable press-on nails, they’ll have their fingers adorned with the nail art of their dreams—no $200 nail appointment necessary.
Pirouette Press On Nails
Make the gift even sweeter by adding one of the Rhode Peptide Lip Tints to go with the phone case. Both are great on their own, but together, they’re truly unmatched. 6 colors available!
Peptide Lip Tint Nourishing Glaze - rhode | Sephora
This set is every cool girl’s secret weapon against cold weather–induced dry hair and lips. Gisou products are known for their cute packaging and incredible formulas that not only keep your hair healthy but also look adorable on any vanity.
Glow All The Way Hair and Lip Gift Set - Gisou | Sephora
If you haven’t read any 831 Stories romance books, you’re seriously missing out. These short, sexy novellas are the ultimate mood-boosters, and any reader would be thrilled to receive the entire collection.
The Full Stack: 8 Books
Give your book lover the gift of a customized Kindle that’ll earn them all the compliments (and make digging into their next best-seller even more exciting—if that’s possible!).
To-Do List • Kindle Case
You’ve no doubt seen cool girls all over social media using Crown Affair products. Not only is the minimalist packaging insanely chic, but the products are also incredible. This air-dry trio is the secret to low-maintenance, effortless hair after eve...
The Air Dry Trio
Cyklar products are everywhere on my FYP, and after finally trying them, I can see why. Not only do they leave your skin so moisturized, but they might just be the best-smelling products I’ve ever encountered. This set includes the body wash, body cr...
Sacred Santal - Essentials Set
You might as well toss all your oven mitts—these hot grips are the best thing I’ve ever seen. If you’re shopping for someone who likes to pretend they’re in The Bear every time they step into the kitchen, this adorable collab is a must-have to elevat...
Our Place x Crocs Hot Grips
Searching for a stocking suffer? This deck of Barbie watercolor cards is beginning to live on your cool girl’s coffee table or bookshelf. Game nights are now reserved for the girls, thank you very much.
Loulou Baker Watercolor Playing Cards
Carolyn Bessette-Kennedy was the original cool girl and literally the blueprint for chic, timeless style. If you’re shopping for a cool girl she’s probably already obsessed with CBK, but if she’s not familiar, you’re about to change her life.
CBK: Carolyn Bessette Kennedy: A Life in Fashion
For the friend who has at least five lip products in her purse at all times, gift her the only set she’ll ever need from here on out. The only downside? She’ll constantly get asked what her lip combo is.
Line + Shine Lip Pencil and Lip Gloss Gift Set - Tower 28 Beauty | Sephora
In case you missed it, every cool girl you know probably smells like the most delicious, freshly baked dessert these days. Specifically, the incredible combination of vanilla buttercream icing, maple caramel crème, and tonka bean found in the interne...
Buttercream Haze Eau de Parfum - The 7 Virtues | Sephora
Experience the essence of beauty with Merit, known for its minimalist, clean, and cruelty-free products. Simplify your beauty routine with this exclusive set, which includes the brand’s top products and a stylish, Instagram-worthy bag with your purch...
Five Minute Morning
Just as functional as it is timeless, this waffle pouch is the perfect gift for the friend on the go—keeping all their chic self-care essentials as stylish as they are. Plus, it’s also customizable for a little personal flare!
Classic Monogram Waffle Pouch
Stash this reusable eye mask and eye serum set in your personal item to boost hydration and reduce puffiness mid-flight.
The Eye Revival Duo
Whether they’re self-care queens or just love a good face mask selfie, this will be your go-to gift for all your friends.
SO EYE-RONIC REUSABLE EYE MASK
In a book so pretty you’ll want to display it at all times, Paris-born food influencer, Géraldine Leverd, showcases how delectably simple and healthy French cooking can be.
The New French Kitchen: Modern Classic Dishes
We all have that friend who barely remembers breakfast before rushing off to work. The five-minute makeup set from this editor- and reader-loved brand will simplify her mornings. It includes everything you need to look put together and glowy—from an ...
Five Minute Morning
For friends on the go who never want to compromise their jewelry collection, a sleek travel case keeps them chic and stylish, no matter where they’re headed. This leather case is super compact, and promises to keep your jewelry tangle-free.
Leather Jewelry Travel Case in Nude
This compact trio delivers a full cleanse-exfoliate-moisturize ritual in one thoughtful kit. Gentle enough for everyday use, it revives overworked skin on the go—whether they’re hopping time zones or heading straight from plane to dinner.
The Daily Reset Trio
Matcha can be amazing—when it’s not drowned in sugar. This pure, high-quality blend goes beyond ceremonial grade, delivering all the benefits matcha should. If you have a barista-in-training in your life who dreams of perfecting their at-home lattes,...
Pure Matcha
No matter where you are in your wellness journey, this elixir is your sip-sized cheerleader to help you feel your best. It’s great for boosting mood, brain health, skin, and packed full of vitamins and minerals with each citrusy sip.
DAILY ELIXIR
Perfect for dinner parties, holiday events, birthdays, showers, and more, this guided journal includes everything you need to plan your next celebration with ease. Think: mood boards, RSVP trackers, seating chart templates, and more. It makes a thoug...
Hosting Journal
Fashion
Shopping for someone who has brains, beauty, and a sparkling personality? Easy. This all this and brains too crewneck is the perfect off-duty sweatshirt that they’ll live in on the weekends.
All This And Brains Too Crewneck
I’ve always loved treating cute pajama sets as part of my nightly wellness ritual, and this Daphne shirt is the ultimate cozy-yet-elevated upgrade to my classic tee-and-boxers vibe.
The Lobby Shirt - Midnight
Made from the same ultra-soft material as the ever-popular Barefoot Dreams throw blankets, these luxuriously fluffy socks are perfect for lounging around the house.
Barefoot Dreams® 2-Pack CozyChic™ Socks
An elevated take on your basic belt bag, this high-quality leather version provides hands-free organization for all your essentials.
Italian Pebbled Leather Sling Bag
An elevated pajama set can set the tone to relax in style. This set a fitted short-sleeve crewneck top and ultra-comfy high-waisted pants.
Pima Crew Short-Long Set in Baltic Blue
A luxuriously soft, lightweight, pure cashmere cardigan like this one is an investment piece, but it is one that is worth making. It is pieces like this one that earn a spot in our closets once, and then are worn and loved for years to come. We have ...
Mongolian Cashmere Oversized Boyfriend Cardigan Sweater
Contrary to old beliefs, baseball hats aren’t for bad hair days—they’re the accessory waiting to complete an outfit. This cheeky “iconique” version is perfect for the girl who can’t help but serve even on her off days.
Iconique Embroidered Denim Baseball Cap | Nordstrom
These genuine leather pouches are a chic way to organize toiletries, tech essentials, or snacks while traveling.
Italian Leather Pouch Travel Set in Cognac
This handy gadget lets you skip the cheap airline headphones and wirelessly connect to in-flight entertainment using your own headphones.
Cashmere Wrap | Quince in Camel/Ivory Stripe
Consider this the perfect gift for the girl who’s in her healing era.
Enjoy Today Crewneck
Home Decor
These cocktail napkin coasters are one of those things that will beg the question, “Where did you find these?” The answer is Piecework, and they come it at under $50. I’d call that a win.
Hors D'Oeuvres Cocktail Napkins
With scalloped edges and the option to customize, these linen napkins make the perfect gift for any girly-girl who appreciates a good cocktail.
Scalloped Champagne Cocktail Napkins
Cooking dinner doesn’t get any cuter than with these adorable pearl salt and pepper shakers. What better way to elevate your giftee’s kitchen countertop setup?
Shell Salt & Pepper Shakers
For the hosting aficionados who love channeling their inner Meghan Markle for the holidays, these unique, wavy glasses are an elegant addition to any drink or table.
WAVY COUPES
The baby blue hue and scalloped rim of these solid glass coupes will elevate any at-home bar or growing drinkware collection for dinner parties.
Khen Flower Vintage Wavy Glass Coupes Set of 2
This is one of my favorite stunning gifts—anyone will love it! This candle cloche adds a cozy, stylish touch and keeps your candle dust-free, softens the glow when lit, and looks chic even when it’s just on display.
Hand Blown Glass Aston Candle Holder Photophore Candleholder Premium Borosilicate Top Opening Wood Base Modern Cloche Dome
This is my go-to gift for anyone who needs a little extra pampering but doesn’t have much time for self-care. A silk pillowcase works while you sleep to help your skin and hair stay hydrated and luminous.
100% Mulberry Silk Pillowcase | Quince in White
These felted portraits are crafted by hand to capture your pet’s likeness, making it a one-of-a-kind keepsake. Perfect as a gift (but you’ll also want one for yourself), this charming ornament adds a special, personalized touch to their holiday decor...
Custom Needle Felt Pet Portrait | Personalized Pet Wall Art in Wooden Hoop | Hand Embroidered Name | Dog Cat Memorial Gift
What better way to jazz up an office space than with an affordable and fun art print? We love this simple, yet unique five-star option. All you have to do is add a frame and wrap it up!
Funny Office Print | cute office wall decor for office prints horizontal trendy prints for desk decor work from home | Digital Download
The Always Pan is one of those products that I’ve gifted multiple times and it’s always a hit. This multipurpose pan can sauté, steam, boil, bake, fry, and look good on the dinner table, making it a fantastic gift for anyone who loves whipping up coz...
Always Pan 2.0
We love when a gift is as stunning as it is practical and this brass pepper mill definitely checks both boxes. It’s an elevated kitchen essential they’ll love putting on display.
European Brass Pepper Mill
Every health nut wants this blender, but not everyone would splurge on it for themselves. Make smoothies, soups, and more in style.
Splendor Blender
If you’re entering your Taylor Swift-inspired bread-baking era, this Dutch oven makes the quest for fresh, homemade loaves feel totally doable. Made from BPA-free cast iron, this oven helps retain heat for longer, and also comes with a knobbed lid fo...
Dutch Bread Oven - Hearth & Hand™ with Magnolia
Small but undeniably luxurious, Diptyque candles always make a great gift. We love that this berry scent can be burned anytime of year and that the vessel acts as a focal point whether it’s lit or not.
Diptyque Baies (Berries) Scented Candle
Inspired by the first sip of a perfectly frothed pumpkin latte, this candle combines creamy milk, warm cardamom, and spiced caramel for a cozy, inviting scent you’ll want burning all season.
Creamy Cardamom 12oz Candle | Black
If you have someone in your life who loves nothing more than setting the vibe with a candle—but has an attention span that makes everyone worry they’ll accidentally burn the house down—diffusers are just the thing. This one, inspired by Josephine Bak...
Josephine Reed Diffuser
A great-smelling candle that doubles as focus aromatherapy? Yes, please! She’ll love lighting this on her desk in the middle of a work day.
Focus Wellness Candle
Display memories you cherish in this sweet bow frame that looks luxury but is under $30.
Bria Bow Frame
Featuring a cozy winter-inspired design, this puzzle is ideal for chilly days spent snuggled up at home.
Snow Day in Amsterdam Puzzle
This cheeky pillow screams cool girl. It’s the perfect gift for the blunt loved one in your life who can never hold back their true thoughts.
Cut The Shit Needlepoint Pillow
With a buttery soft material and a chunky-knit texture, this is way more luxurious than your average weighted blanket.
Cotton Weighted Blanket
Jewerly
Sleek, sparkly, and super wearable, these bezel-framed diamond studs strike the perfect balance between classic and cool, with an elongated emerald cut that screams “it girl.”
Emerald Cut Lab Diamond Bezel Stud Earrings (1/2 ct. tw.) in 14K Yellow Gold
It’s not a watch, it’s not a ring—it’s both, and it’s chic as hell. The Time Ring features an expandable band (meaning it’s one-size-fits-all) and crystal-covered bezel, solidifying itself as a small-but-mighty addition to anyone’s jewelry collection...
Nocturne Time Ring - Deep Gold/Flame
In case you haven’t heard, pendant necklaces are back. If you haven’t heard of the brand Heaven Mayhem, trust me, your cool girl has, and she’s going to be thrilled to see a box from them under the tree with her name on it.
JULIA NECKLACE
This year, cool girls are taking their bracelet stacks to the next level with hand chains. They’re so fun, and I don’t know anyone who would be disappointed to unwrap something sparkling.
14K Gold Fill Hand Chain Bracelet - Gold Finger Bracelet
Designed with an ultra low-profile setting that lets its lab-grown diamonds take center stage, this petite tennis bracelet is quiet luxury personified. It’s refined, timeless, and made for everyday wear.
6.5 in. Petite Lab Diamond Tennis Bracelet (1 1/2 ct. tw.) in 14K Yellow Gold
Custom jewelry is the perfect mix of sweet and thoughtful—always playfully cheesy, but never cliché. This personalized ring is ideal for dainty jewelry lovers, with options to add their initials or a loved one’s for that extra “aww” moment.
Tiny Initial Heart Ring - Custom Heart Ring - Dangle Ring - Initial Heart Ring - Custom Heart Ring - Christmas Gift - Gift for Her B9
Perfect for everyday wear, these 925 sterling silver, 18k gold hoops are a reliable option to elevate any look—whether your lounging our taking on the town.
Dainty Amelia Pave Duo Huggie Hoops in Gold | Caitlyn Minimalist
Lockets are a timeless jewelry staple, and these engraved options make a thoughtful gift for a sister, friend, partner—or even just yourself.
Engraved Initial Heart Locket Necklace | V-Day Gift | Caitlyn Minimalist
Understated and elegant, this pearl pendant on a dainty station chain can elevate an everyday look. And the best part? It’s under $40.
Ariel Pearl Station Chain Necklace | Caitlyn Minimalist
I love how easily these freshwater cultured pearl drop earrings add a classic and feminine touch to any outfit.
18k Gold Vermeil / Pearl
This strand of iridescent pearls has infinite styling potential—customize it with different charms or layer it with other necklaces for an elevated, yet relaxed look.
Build Your Own Charm Set | Build A Charm Necklace | Build A Charm Bracelet | Made By Mary | Made By Mary
An in-shower, post-shower, or all-day detangling comb is exactly what any girl needs to keep their tresses in check.
The Comb No. 002
Featuring a gold-filled puffy heart and delicate chain, this necklace brings a bit of dimension and classic style to any outfit.
Puffy Heart Charm Necklace
With its intricately braided rim and adjustable band with sliding clasp, this watch is a timeless accessory that effortlessly elevates any look.
2 finishes available
Round Braided Timepiece Watch on Adjustable Band in 18K Gold | Caitlyn Minimalist
Nothing says quiet luxury like a timeless pair of chunky earrings. This pair is surprisingly lightweight, and perfect for everyday wear.
Paige Puff Earrings
Accessories
A phone case can be the ultimate accessory—that is, if you make it one. This happy hour phone case from cool girl-approved brand The Dairy turns a phone into a total statement (and makes mirror selfies 100x cuter).
Cosmopolitan Dreams
Hailey Bieber is the ultimate cool girl, so of course, her Rhode phone case made the list. It’s cute and functional—perfect for the friend who can’t leave the house without a tube of Aquaphor on her at all times.
lip gloss phone case
If you’ve ever spotted a cool girl loading her groceries into a stylish, patterned tote, there’s a 99 percent chance it was from Baggu. The brand is known for its iconic reusable bags, but we’re equally obsessed with their fabulous handbags.
Mini Ruffle Crescent Bag
If you haven’t heard, bag charms are the accessory (accessory for your accessory?) of the year. This bag charm is a foolproof gift that will “Jane Birkin-ify” any of your giftee’s beloved bags and solidify their status as the best-accessorized girl a...
Bag Charms by Susan Alexandra
Mirchi by Kim is the ultimate cool-girl brand, and introducing anyone in your life to it is a gift in itself. Each item is carefully made by skilled artisans, and the quality is truly unmatched. Personally, I’m obsessed with this beaded cayenne peppe...
CAYENNE BAG
Add a touch of timeless elegance with this hair clip. Designed to securely hold hair in place, this clip offers effortless chic whether you’re pulling back loose strands or creating a sleek updo.
Kitsch Medium Flat Cloud Hair Claw Clip - Tortoise
This elegant engraved compact is a thoughtful keepsake she’ll treasure every day. Inside, you’ll find one regular mirror and one magnifying mirror—ideal for touch-ups on the go.
Initial Monogram Calligraphy Engraved Compact Mirror Gold Rose Gold B - Gift for Mom Best Friend Bridesmaids Bachelorette, Mother's Day Gift
This hand-engraved comb is a stunning and thoughtful keepsake that your friend will treasure for years. Made from high-quality acetate and available in White Marble or Brown Tortoise, it’s the perfect everyday luxury.
Personalized Acetate Comb Engraving | Wedding Gift | Bachelorette | Bridal Shower | Bridesmaid Proposal | Birthday | Graduation
Overnight curls have taken the internet by storm this year—who knew going to bed looking like George Washington would become such a 2024 trend? But what if there’s a simpler way? Enter The Sleepy Tie, my desert-island-must-have for extending a hairst...
The Sleepy Tie® Espresso
Featuring a sleek chrome finish and plastic lining, taking your supplements has never looked more chic.
Silver Pill Box
Leave your full-size products at home and only bring what you need with these leakproof capsules. The magnetic containers connect together to make organizing your toiletries easier than ever.
Magnetic Travel Capsules - Starter Set
Designed for women by women, this personal safety alarm offers peace of mind wherever you are in the world. With an incredibly loud siren and a flashing light, it’s basically a mini fire alarm that you can attach to your purse or key ring.
She’s Birdie 3.0 Personal Safety Alarm (Coconut)
I’m famously terrible at sleeping while I travel, but this weighted sleep mask is my secret weapon for restful sleep in hotel rooms and on airplanes.
Nodpod Gentle Pressure Sleep Mask - Sage
If their luggage has seen better days, this high-quality suitcase is the upgrade they need. Featuring a TSA-approved lock and interior compression panels, it travels like a suitcase that costs double the price.
Carry-On Suitcase in Blue
If tennis is your wellness-girl hobby of choice, this duffle is an essential companion to keep you chic and organized to and from the court.
Caraa Quilted Tennis Duffle
Small but mighty, this sleek phone stand keeps devices propped up for video calls, content creation, or hands-free scrolling (because yes, watching TikToks while eating lunch is a skill).
10+ colors available
MOFT Phone Tripod Stand Selfie Stick Seafoam
This beautiful brass bookmark is hand-stamped with a birth flower and up to three initials, so every time they have the chance to step away from work, they can easily dive back into their book.
Birth Flower Bookmark
Have you ever seen a makeup case this beautiful? You’ll want to leave it out on the counter all the time. Not only is it stunning, but it’s also incredibly practical, with plenty of room for all your essentials and an easy to clean lining.
BIPOC-OWN...
Duo Vanity Case
Thoughtfully designed from soft Italian leather, this travel beauty roll from Cuyana features elastic bands and dedicated pouches to organize beauty products in an easy folded roll.
Travel Beauty Roll
Let’s be honest–you need the reminder.
Eat More Veggies iPhone Case - Grass
Accessorize your favorite accessory (your phone) with an elegant strap of pearls you can wear over your shoulder.
Pearly Phone Chain
Health / Wellness
We’ve said it before, we’ll say it again: lymphatic drainage is key for fighting inflammation, and giving your body a detox boost. With this tool’s 100% natural wood and curved design, it makes self-care feel extra luxe while keeping you sculpted as ...
Lymphatic Drainage Body Massage Tool
From bestselling author Alexandra Elle, this book offers wellness girls a life-changing invitation to heal and reclaim their peace.
How We Heal: Uncover Your Power & Freedom
My mom gets migraines, back pain, and stiffness from time to time, so I bought her this set last year and she hasn’t missed a day using it since. If you suffer from chronic pain, headaches, tension, stiffness, stress, or indigestion, this mat could c...
Acupressure Mat Set
Armra Colostrum was undoubtedly the most viral supplement of the year, and for good reason–it’s a powdered superfood that will strengthen your skin and gut barriers, optimize microbione, support immune health, and activate cellular health. Of course ...
ARMRA Colostrum Unflavored Jar
This versatile yoga mat also doubles as a block to tackle any workout you’ve got planned—whether you’re attacking that two-minute plank or downward dog pose. Bonus: It also comes in super cute pastel shades!
The Stakt Mat