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My Viral GRWM Essentials
30
items Everything you need for a flawless daily routine, all in one place. Here is what you'll find in my daily lineup:
Over-30 Skincare: The serums, exfoliants, and moisturizers that actually work.
Perm & Curl Care: My holy-grail hydration and styling ...
Sections
4
Lotions and body sprays
Face products
Hair products
Makeup
Lotions and body sprays
If you are looking for a fun bath/shower monthly subscription box this is it! I love lush products but I love trying new products even more.
Lush Kitchen Beauty Subscription Box
This hands down has to be my favorite lush collaboration. Are you a good witch or a bad witch? 😉
#wicked #lush #bath
For Good | Official Wicked Bath & Body Care | Limited Edition
So I haven't been in to smell these yet, but I loved the first installment of this collection. If you have definitely let me know what you think!
Bath & Body Works Debuts Disney Princess Collection with New and ...
As a fellow pale girl, the struggle to find a tan that doesn't look orange or streaky is real. The Fox Tan Jet Setter Pack has been my absolute go-to for summer. It’s a travel-sized trio of their heavy hitters (the Rapid Elixir, Rapid Mist, and the W...
Fox Tan Jet Setter Pack - Travel Set for Darker Skin
Face products
Finding the right balance for your face is such a journey, but I’ve finally found a rhythm that works. This section is all about those "holy grail" products that actually do what they say they’re going to do—whether it’s clearing up a stubborn breako...
This one is a total win if you hate that heavy, greasy feeling some moisturizers leave behind. I just started using The Ordinary’s Natural Moisturizing Factors + Beta Glucan, and the lightweight gel texture is exactly what I was looking for.
It sinks...
The Ordinary - Natural Moisturizing Factors + Beta Glucan Lightweight Gel ...
If you’re looking for a deep clean that you can actually feel, the Murad AHA/BHA Exfoliating Cleanser is it. It uses a mix of chemical exfoliants (salicylic, lactic, and glycolic acids) and physical jojoba beads to really polish the skin.
I love ho...
5.0 oz AHA/BHA Exfoliating Cleanser - Murad
Welcome to the "over 30 and officially obsessed with skin cell turnover" club! The Ordinary Retinol 1% in Squalane is a total staple for this stage of life. If you’re looking to get serious about fine lines and skin texture without breaking the bank,...
The Ordinary - 64 Products
This is one of those products I bought because of the hype and then realized I can never, ever live without it. Paula’s Choice CLEAR Daily Skin Clearing Treatment is that rare item that actually lives up to the internet's obsession.
It’s specifically...
Regular Strength Daily Skin Clearing Treatment with 2.5% Benzoyl Peroxide
This is another one of those "the internet made me do it" purchases that actually paid off. Paula’s Choice Skin Perfecting 2% BHA Liquid is famous for a reason, and once you see the glow it gives you, you'll never look back.
It’s a liquid exfoliant t...
SKIN PERFECTING 2% BHA Liquid Exfoliant
Hair products
Finding the right hair routine is a whole journey, especially when you’re switching between natural straight hair and a perm. I’ve currently got a perm, so I’ve been diving deep into the Curly Girl Method, but I still keep my straight-hair favorites ...
Currently really liking this shampoo and conditioner
Instacure Anti-Breakage Shampoo
If you’re over that "crunchy" 90s hairspray feel, the PATTERN Beauty Curl Mousse is a total game-changer. I love that "less is more" with this—you don't need a ton of product to see results, and it never leaves that stiff, hard shell or makes my hair...
PATTERN Beauty Curl Mousse 8 fl oz
If you’ve been struggling with frizz—especially with a perm or when trying to get that sleek blowout look—Color Wow Dream Coat is the "liquid gold" your hair needs. It’s basically a raincoat for your hair; it "waterproofs" each strand so humidity can...
COLOR WOW Dream Coat Supernatural Spray
If you’re looking for that one "holy grail" product that never leaves your routine, this is it for me. I use the Matrix Instacure Build-A-Bond Super Sealing Leave-In Balm every single time I wash my hair, and the difference is night and day.
It makes...
Instacure Build-A-Bond Super Sealing Leave-In Balm For Very Damaged Hair
You really can’t go wrong with anything from Matrix, but the Food For Soft Hydrating Shampoo is a standout. Before I made the switch to their breakage-specific line, this was my absolute go-to for keeping my hair healthy.
The name doesn't lie—it make...
Matrix - 10.1 oz Food For Soft Hydrating Shampoo
Wanted to link the conditioner for this one as well as the shampoo
Matrix Instacure Build-A-Bond Mighty Care Conditioner for Very Damaged Hair
Just wanted to link the conditioner along with the shampoo!
Matrix Food For Soft Detangling Hydrating Conditioner
If you’re using any kind of heat on your hair, this is your basic, non-negotiable insurance policy. CHI 44 Iron Guard is a total classic for a reason—it’s straightforward, reliable, and does exactly what it says on the bottle.
I love that it doesn't ...
CHI - 44 Iron Guard Thermal Protection Spray
This is one of those "holy grail" products I’ve kept in my rotation for years. The Matrix Miracle Creator really is a multitasker—I use it on myself, but it’s also a total lifesaver for my daughter’s hair. It makes the "dreaded" brushing time so much...
Matrix Miracle Creator Multi-Benefit Leave-In Conditioner ...
If you’re a fan of the Food For Soft shampoo, you have to try the Rich Hydrating Hair Mask. It’s basically that softness dialed up to 100. I use this when my hair is feeling extra thirsty—especially with my perm—and it honestly feels like a luxury sp...
Matrix Food For Soft Rich Hydrating Treatment Mask for Hair Repair
Let’s be honest: life is busy, and some days washing your hair just isn't in the cards. The Matrix Styling Dry Shampoo is my absolute go-to for making "Day 3 hair" look like "Day 1."
It’s super lightweight and does a great job of soaking up oil witho...
Matrix - Dry Shampoo - 1 Products
Look, I know the price tag is a bit of a jump, but the Shark HyperAIR is the best investment I’ve made for my hair, period. It’s ultra-fast, and because it uses intelligent heat control, I don't have to worry about frying my hair just to get it dry.
...
Shark Beauty - Hair Dryers - 14 Products
TikTok definitely got me on this one! Once I got my perm, I saw the Bounce Curl Define EdgeLift Brush all over my feed and knew I had to try it. It’s a 5-in-1 tool, and honestly, the hype is real.
The way it’s designed with those little "edges" on th...
Bounce Curl Define EdgeLift Brush for Curl Definition & Styling Control
If you’re a fan of the classic "shell" look, this is the gel for you. Matrix A Curl Can Dream Light Hold Gel is my go-to for keeping my perm defined and frizz-free all day long.
It’s a straightforward, reliable gel that provides just enough hold to l...
A Curl Can Dream Light Hold Gel - Matrix
This is the perfect finishing touch for my perm. The Matrix A Curl Can Dream Lightweight Oil is exactly what it sounds like—super light, non-greasy, and it adds that healthy shine that can sometimes get lost with styling products.
I love using this a...
Matrix - A Curl Can Dream Lightweight Oil
This has quickly become a staple for my "lazy hair days" that still need to look good. The Matrix A Curl Can Dream Scrunch N'Go Spray is perfect for when you want definition without the effort of a full styling routine.
It’s super lightweight and giv...
Matrix - A Curl Can Dream Scrunch N' Go Defining Spray
If you’re dealing with humidity that usually turns your hair into a frizz-fest, the Ouidad Advanced Climate Control Heat & Humidity Gel is the heavy hitter you need. It is definitely on the more expensive side, but don't let the price tag (or a s...
Advanced Climate Control® Heat & Humidity Gel
Makeup
This is my favorite "I actually got eight hours of sleep" secret. The Tarte Fake Awake Eye Highlight is a total game-changer for those mornings when you’re feeling (and looking) a little more tired than you’d like.
It’s a nude-colored liner—not a sta...
fake awake™ eye highlight - waterline eyeliner
TikTok definitely got me on this one, too! Even if you’re super basic when it comes to a makeup routine, the Tarte Lights, Camera, Lashes 4-in-1 Mascara is a total win. It’s one of those "influenced" purchases that actually lives up to the hype.
It d...
lights, camera, lashes™ 4-in-1 24-hour mascara
I was using this way before it started trending everywhere, and I can honestly say I’ll never go back. This Advanced Eyelash Serum is the secret behind those "are those real?" lashes.
If you’ve been looking for a way to get thicker, longer eyelashes ...
Ulta Beauty
Get ready for the ultimate nostalgic beauty drop! 🍒🥤 Vacation Inc. teamed up with Pepsi to create this Wild Cherry Tinted Lip Gel, and it’s an instant add-to-cart. Not only does it taste exactly like the iconic soda, but it also packs broad-spectru...
Pepsi® Wild Cherry Tinted Lip Gel - Vacation Inc.