A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Soft Pinch Liquid Blush
A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish—just swipe on, blend, and go.
Warm Wishes Effortless Bronzer Sticks
A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash.
Positive Light Under Eye Brightener
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Positive Light Silky Touch Highlighter
A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Positive Light Liquid Luminizer Highlight
A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.
Kind Words Lip Liner
An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Liquid Touch Weightless Foundation
A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Perfect Strokes Universal Volumizing Mascara
A silky, do-it-all, talc-free loose setting powder to visibly smooth, blur, and control shine for a soft natural finish and all-day comfort.
Always an Optimist Soft Radiance Setting Powder
What it is: An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.
Skin Type: Normal, Oily, Dry, Combination
Highlighted Ingredients: - Niacinamide: Helps improve the appearance of skin. - Sodium Hyaluronate: Helps to keep the complexion looking hydrated and plump. - Botanical Blend of Lotus, Gardenia and White Waterlily: Soothes, calms, and nourishes the skin.
Always An Optimist 4-in-1 Prime & Set Mist
What it is: A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.
Finish: Radiant
Skin Type: Normal, Dry, Combination, and Oily
Concerns: Dryness
Illuminating Primer- Always An Optimist Collection
A waterproof brow putty that softly shapes and fills in brows for a natural, mistake-proof look that lasts.