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Sections
4
Face
Eye
Lip
Makeup Tools & Accessories
Face
Thanks to this highlighter, you will be the center of attention and shine like the sun
Positive Light Silky Touch Highlighter
Great set
Blush & Highlight Custom Set
If you don't have this, WHAT ARE YOU WAITING FOR?
Soft Pinch Liquid Blush
This one is great
Positive Light Liquid Luminizer - Rare Beauty
Great Foundation
Liquid Touch Weightless Foundation
A flexible tinted moisturizer that goes on easy to instantly blur skin with glowy, light to medium coverage that stays put—all while hydrating and protecting skin from the sun.
Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
A lightweight, hydrating concealer that gives you buildable coverage where you need it while brightening skin with a radiant finish.
Liquid Touch Brightening Concealer
A silky, do-it-all setting powder to smooth, blur, and control shine for a soft natural finish and all-day comfort.
Always an Optimist Soft Radiance Setting Powder
An ultra-fine, glow-boosting mist in a portable mini size so you can hydrate, prime, set, and refresh skin wherever you go
Always An Optimist 4-In-1 Mist Mini
An ultra-fine, all-in-one face mist packed with skin-loving ingredients to hydrate, prime, set, and refresh for an uplifting glow-boost that lasts.
Always An Optimist 4-In-1 Mist
A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!
Warm Wishes Effortless Bronzer Stick
A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.
Always an Optimist Weightless Eye Primer
A breakthrough, mistakeproof liquid-like cream blush that melts into a second skin for the most natural-looking flush you can’t mess up.
Stay Vulnerable Melting Blush
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day
Always An Optimist Illuminating Primer Mini
A cushiony gel primer in a travel-friendly size that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.
Always an Optimist Pore Diffusing Primer Mini
Made to refill our Blot & Glow Touch-Up Kit, this 100-pack of blotting sheets gently absorbs excess oil while keeping makeup in place.
Blot & Glow Blotting Paper Refill
A cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.
Always an Optimist Pore Diffusing Primer
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.
Always An Optimist Illuminating Primer
Eye
Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.
Perfect Strokes Universal Volumizing Mascara Mini
A super lightweight liquid that instantly brightens, hydrates, and awakens undereyes with sheer to medium coverage for a fresh, radiant look in a flash.
Positive Light Under Eye Brightener
Cooling under eye patches that hydrate, smooth, and revive skin for a refreshed look in minutes. The perfect prep step before makeup!
Hydrating Under Eye Patches – 8 pairs
Limited Edition: Everything you need to make Selena’s signature eye look your own, featuring a full-size Perfect Strokes Matte Liquid Liner and a full-size Perfect Strokes Universal Volumizing Mascara.
Perfect Strokes Eye Essentials
Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.
Perfect Strokes Universal Volumizing Mascara
A triangular-shaped retractable brow pencil with a complementary tinted brow gel to create naturally defined brows.
Brow Harmony Pencil And Gel
An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time.
Perfect Strokes Matte Liquid Liner
A quick-and-easy eyeshadow that goes from liquid to powder in seconds for a soft, seamless wash of color that lasts
Stay Vulnerable Liquid Eyeshadow
A waterproof brow putty that softly shapes and fills in brows for a natural, mistakeproof look that lasts—complete with a snap-in angled brush and spoolie.
Brow Harmony Shape & Fill Duo
A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.
Always an Optimist Weightless Eye Primer
Lip
An air-whipped lip cream that hugs lips with rich, melted-in color and nourishing hydration that won’t weigh you down.
Lip Soufflé Matte Lip Cream
A super creamy, waterproof lip liner that glides on like a balm to define and shape lips with rich, stay-put color. Available in the same 10 made-to-match shades as Kind Words Matte Lipstick.
Kind Words Matte Lip Liner
A buttery, pigment-rich, soft matte lipstick that hugs lips in pure comfort all day. Available in the same 10 made-to-match shades as Kind Words Matte Lip Liner.
Kind Words Matte Lipstick
Give the gift of wearable nude lips that go with everything. For a limited time only, bestselling shade Courage, a gorgeous nude mauve, joins new, set-exclusive shade Ambition, a warm golden brown.
Lip Soufflé Matte Lip Cream Duo
A hydrating lip balm with a kiss of dewy, buildable color that looks and feels so good your lips will thank you.
With Gratitude, Dewy Lip Balm
Like a lip mask in a gloss, this ultra shiny balm cushions lips with soft, nourishing color that’s all slick, no stick.
Stay Vulnerable Glossy Lip Balm
Makeup Tools & Accessories
A small, tapered precision brush that makes it easy to sweep on highlighter exactly where you want it
Positive Light Precision Highlighter Brush
A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft, diffused finish.
Soft Pinch Blush Brush
A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application
Always an Optimist Powder Brush
A concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.
Liquid Touch Concealer Brush
A foundation brush packed with soft, silky bristles that build, blend, and buff.
Liquid Touch Foundation Brush
An eyeshadow brush for easy, all-over blending, with a unique dense, angled shape that mimics your fingertip for max control.
Stay Vulnerable All-Over Eyeshadow Brush
A plush sponge with a diamond-shaped tip for precise application and customizable coverage.
Liquid Touch Multi-Tasking Sponge