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Boy Style Files: My Favorite Local Brands (Indonesia)

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Choosing the right clothes for your baby can get a little confusing with hundreds of clothing lines out there. Here are a few recommendations that my baby has tried so far—and they're all local products!
Sections
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Daily Wear

 
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It might be your first time hearing of this local brand from Malang, but believe me, their products won't disappoint. If you prefer subtle colors, tiny details, and soft cotton fabric for your baby, then KIKI PUP is the right choice!
KIKI PUP
 
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Keola is one of those brands that will have you coming back for more! I mean, just look at the comfy cotton material, the adorable embroidery, and most importantly, the super affordable prices
Keola
 
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Got this brand as a gift and I'm obsessed! 🍌 If you love standout outfits for your little one, BANANA is the way to go. I love their vibrant colors and those fun embroidered details. It’s impossible not to look cute in these!
BANANA
 
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In search of the perfect playsuit, sleepsuit, or pajamas? Shopping at Nice Kids’ official store is a must! They have a huge range of colors and patterns—you're sure to find something you love.
Nice Kids
 
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This particular link is for the romper featuring a collaboration with Dinda Puspitasari. I personally love the simple striped pattern and the cute little marine life illustrations. The fabric is lightweight and comfortable—perfect for daily wear!
Mooi
 
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I know Fluffy might already be on your wishlist—or probably already in your baby’s dresser! This brand is incredibly famous, and I could tell why the second I felt how soft the material is. They usually sell in bundles, but if you're only looking for...
FLUFFY
 
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I can't get over how soft Carrol n Barrol's fabric is! Their 100% USA cotton keeps your baby cool and comfy all day long. Just a heads-up: their sizes run small, so I’d recommend sizing up!
Carrol n Barrol
 
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A double-zipper sleepsuit is a total lifesaver for diaper changes! You definitely need the Del Mare series from Bonbinzoo in your rotation. They carry sizes from newborn all the way up to toddler!
BONBINZOO

Outing Outfit

 
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The unique thing about ICHIGO is that they categorize their collection by theme! From Dinoverse and Fun Farm to Little Champ, they offer rompers, sleepsuits, and pajamas all within the same theme. If your little one loves collecting a specific look, ...
ICHIGO
 
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If you're looking for an affordable yet classy outfit for your baby's next outing, I highly recommend Omni Baby. They offer Polo shirts made from soft fabric in various colors. Omni Baby is the perfect choice if you and your baby are often out and ab...
Omnibaby
 
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Struggling to find a comfortable yet proper Raya outfit for your little one? IM CLOTH to the rescue! Their soft cotton pieces ensure your baby stays cool and comfy while looking perfectly dressed for the occasion.
IM CLOTH