Over 55 shades. 24-hour staying power. The #1 foundation in the US.* Wear confidence. Double Wear Makeup is the fresh matte foundation that looks flawless whatever comes your way. 24-hour wear. Oil-free. Controls oil all day. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. 24-hour color true.... Liquid foundation in a wide range of shades that flatters all. Won’t look grey on deeper skintones. Unifies uneven skintone and covers imperfections—buildable, medium to full coverage foundation. Feels lightweight and so comfortable, you won’t believe it’s long wear. No touch ups needed. Our best foundation for long wear, Double Wear is the makeup that keeps up—no matter where your day takes you. Apply once and don’t think twice. Find your perfect shade: Choose your skin’s intensity level (from light to deep) and undertone (cool, neutral or warm). HOW TO DETERMINE YOUR UNDERTONE Undertone is the way your bare skin looks and behaves. Which one sounds most like you? Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun. Neutral (N) undertones: Bare skin is more even toned, not too pink or golden. Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun.
Double Wear | Stay-in-Place Foundation - Estee Lauder
What it is: A cult-favorite, fragrance-free foundation with full coverage, up to 24 hours of weightless wear, and a non-drying luminous matte finish. Coverage: Full Finish: Matte Formulation: Liquid Ingredient Callouts: This product is vegan and cruelty-free. What Else You Need to Know: This blendable, full-coverage formula is fragrance-free, transfer-proof, waterproof, fade-proof, and sweat- and humidity-proof and offers up to 24 hours of wear. Essentially, this foundation is your new BFF. No matter the weather, occasion, or situat... Clinical Results: Based on an independent consumer-testing panel of 50 women and men using the product once per day for 14 days: - 100% agreed this product gave a full-coverage look - 100% agreed this product concealed their acne and acne scarring - 96% agreed thei...
HUDA BEAUTY #FauxFilter Luminous Matte Foundation
What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.
Coverage: Full
Finish: Matte
Formulation: Liquid
Ingredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.
What Else You Need to Know: This buildable, medium-to-full-coverage foundation gives skin a visibly smooth, pore-diffused, shine-free finish. After doing extensive consumer testing and rigorous research, the brand refreshed its shade range to bring you the most inclusive formul...
Fenty Beauty by Rihanna Pro Filt'r Foundation | Sephora
24-hour colour-true foundation in 63 shades. Buildable, medium to full coverage in a natural matte finish that won’t cake, crease or settle into fine lines or pores. Our lightweight, oil-free formula provides all day hydration and won’t cause breakou...
MAC Studio Fix Fluid Foundation with SPF 15 - Official Site
What it is: An advanced makeup-skincare-hybrid foundation with a natural finish that quickly blurs and smooths while visibly improving skin’s clarity over time.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients: - Biomimetic Oat: Visibly improves clarity by reducing the appearance of redness. - Japanese Lilyturf: Supports a strong skin barrier by helping maintain moisture. - Cacao Peptides and Milk Thistle: Minimize the negative effect of blue light and environmental stressors.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. ...
What Else You Need to Know: This breathable, medium-coverage, buildable foundation quickly conceals visible redness, blemishes, and dark spots while blurring the look of wrinkles, pores, and texture. Powered by 70 percent-skincare ingredients for visibly improved clarity plus L...
Clinical Results: In a clinical study of 31 women immediately after application: - It revealed a more even-looking skin tone by +93%
In a 6-week clinical study of 31 women: - It improved the appearance of skin clarity over time, even after makeup was removed
NARS Light Reflecting Advanced Skincare Foundation
Coverage: Full
Finish: Natural
Formulation: Liquid
Skin Type: Normal, Dry, and Combination
Highlighted Ingredients: - Blend of Fruit Extracts (Raspberry, Apple, and Watermelon): Helps support skin’s elastic fibers to smooth the look of skin’s texture over time for optimal radiance.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and fragrance. This product is also gluten-free.
What Else You Need to Know: Available in 34 skin-matching shades that fit all skin tones and undertones, this unique formula mimics skin’s natural tone, fusing with it for the closest match. The transfer- and sweat-resistant foundation stays color-true and fresh-looking all day...
Clinical Results: In a 1-week independent U.S. consumer study of 65 participants: - 91% agree the foundation blends effortlessly - 85% agree the foundation feels weightless - 87% said skin’s texture seemed improved
NARS Natural Radiant Longwear Foundation - Sephora
What it is: A breathable, luminous foundation that effortlessly builds and blends to illuminate the complexion with customizable, long-wearing coverage. Highlighted Ingredients: - Grapeseed Oil and Vegetal Squalene: Provide restoring moisturizing ben...