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Up & coming beauty brands 💋
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items Here are some of my absolute fav trending brands that myself and so many other beauty lovers have been loving lately. I seriously recommend trying some of them out if you haven’t already!
Sections
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Tower 28
Supergoop!
Ilia
REFY
Merit
Saie
Tower 28
Tower 28 is quickly becoming one of my fav beauty brands.
This spray is absolutely unreal! It completely calms any redness on my skin and rehydrates my makeup at the same time. It’s like magic in a bottle.
SOS Daily Rescue Facial Spray with Hypochlorous Acid
I love this concealer so much because it is so brightening and hydrating where some concealers really dry out your undereyes and give you creases.
Swipe Hydrating Serum Concealer - Tower 28 Beauty
This is one of my absolute fav and go to lip glosses. It’s totally non-sticky and the formula is so gorgeous. I also love the shade range so much.
ShineOn Lip Jelly | Tower 28 Beauty
This mascara is literally so amazing. It gives you that false lash effect and lengthens your lashes without being clumsy or dry and flaky. It’s so stunning!
MakeWaves® Mascara - Tower 28 Beauty
This is a beautiful skin tint and sunscreen. It has such a rich, velvety formula and gives you just the right amount of coverage to where it looks like your skin, only better.
SunnyDays SPF 30 Tinted Sunscreen - Tower 28 Beauty
Supergoop!
Supergoop has amazing skin products.
This sunscreen is so amazing because it has SPF 40 and it’s clear so there is so white casts or white streaks with it.
Unseen Sunscreen SPF 40 - Supergoop
This skin tint is so amazing. It’s SPF 50 which is so unreal, and it looks so amazing on the skin.
Protec(tint) Daily Skin Tint SPF 50 - Supergoop
So this one has a beautiful glowy sheen to it that looks absolutely stunning on the skin. It gives your skin that beautiful dewy / hydrated look.
Supergoop! Glowscreen SPF 40 - Tinted Sunscreen & Primer
I love using this one on days when I know I’m gonna be in the sun. It provides just the right amount of coverage while having a ton of SPF in it.
CC Screen 100% Mineral CC Cream SPF 50 - Supergoop
This is my go to product on no makeup days. The vitamin C makes my skin glow while the SPF 40 protects it.
Daily Dose Vitamin C + SPF 40 Serum - Supergoop
THIS IS SO COOL! I haven’t used this one personally but I’ve heard really great things about it and hope to try it out soon.
Supergoop! Glow Stick SPF 50 Sunscreen and Highlighter
Started adding this to my routine in the dry months, it works so amazingly. I tend to get dry throughout the day especially in the winter and this helps avoid that.
Glow Oil SPF 50 | Sunscreen Oil - Supergoop
Ilia
Amazing quality, clean products.
Love using this one as a night cream! I wake up with such soft and hydrated skin.
Barrier Build Skin Protectant Cream
This is such an amazing skin tint! I absolutely love the coverage and it’s so smooth and buildable. It also has built in SPF which is amazing.
Super Serum Skin Tint SPF 40 - ILIA Beauty
One of my fav mascaras ever. The wand is so cool it has one side for volumizing and the other side for brushing out the lashes.
Limitless Lash Mascara - Best Clean Lengthening Mascara
Love using this one for blush and lips. They have so many gorgeous shades, too. I have “Dear Ruby”.
Multi-Stick - Cream Blush Stick and Lip Tint | ILIA Beauty
Such a cool product and it works so well. It goes on the eyes as a liquid and dries to look like / blend out like a powder. The shades are so gorgeous and it makes eyeshadow so much easier.
Liquid Powder Eye Tint - Clean Eyeshadow | ILIA Beauty
This powder is so worth the price. It makes your skin look completely airbrushed and gets rid of any fine lines. It also reduces any oil on my face and lasts for so long.
Soft Focus Setting Powder | ILIA Beauty
Love these shades and the formula of this product. I use it on my lips and cheeks on days I need a quick cream product and it stays on all day and looks stunning.
Color Haze - ILIA Beauty
This is such an amazing stick foundation product I absolutely love the formula. It’s so silky and blends out so easily. The coverage is buildable and looks like your skin but better.
Skin Rewind Complexion Stick - ILIA Beauty
This is so good as a lip liner but also works as a lip stick! It lasts so long and looks stunning under a lip oil / gloss.
Lip Sketch Hydrating Crayon - Lipstick Lip Liner | ILIA Beauty
Such a gorgeous coverage on this concealer and really brightens up the undereyes.
True Skin Serum Concealer - ILIA Beauty
REFY
Refy is an amazing quality vegan and cruelty free brand.
This primer is so good. It keeps my makeup on all day and doesn’t cause my foundation to slip and slide around. I also noticed it gives me an airbrushed effect because it fills in the pores while leaving me with a stunning glow.
Glow and Sculpt Face Primer 40ml | Hydrating Priming Serum
I absolutely adore this gloss. It is so hydrating and glossy and makes your lips look super juicy.
Lip Gloss 13ml | High-Shine & Moisturising - REFY
This mascara has such a cool applicator that I seriously love. It is so easy to apply to the lashes and gives them a nice lifted and lengthened effect that lasts literally all day.
Lash Sculpt | More than a Mascara - REFY
Probably the best lip liner i’ve ever tried, it glides on so smoothly and gently and stays on all day long.
REFY Lip Sculpt | Transfer-Proof Lip Liner For All Day Wear
I love this brow gel!
Brow Sculpt 8.5ml | Clear Brow Gel - REFY
Merit
DO NOT SLEEP ON MERIT! This brand is absolutely unreal and the products are clean, vegan, cruelty free and such good quality.
I’ve never seen another product on the market like this one. The formula is so cool and I love the applicator / packaging. I use it on my lips and cheeks and it stays on literally all day almost like a lip stain.
Flush Balm Cream Blush - MERIT Beauty
Love this for carving out the cheeks. It blends out so smoothly and seamlessly and isn’t patchy / doesn’t lift the makeup underneath at all compared to most similar products.
The Minimalist
This highlighter is so pretty during the summer. It gives your skin a gorgeous dewy sheen. I use it mostly on my lids as a highlight / shadow.
Day Glow
This lip oil is so amazing. It has one of my absolute fav formulas ever. It’s so velvety and hydrating on the lips and not sticky at all.
Shade Slick
I am obsessed with tubing mascaras. They are my fav type of mascara because they stay on all day, no flaking, and come off in little eyelash shaped ‘tubes’ with water. This one by Merit is my fav!
Clean Lash Lengthening Tubing Mascara
Saie
Clean makeup you’ll love.
Your skin but better, truly! One of my fav skin tints on the market in terms of coverage and how long it lasts throughout the day.
Saie Slip Tint | Clean Tinted Moisturizer | Non-Toxic Beauty
I layer this under my skin tint / foundation almost everyday for an absolutely stunning, natural looking glow.
Saie Glowy Super Gel | All-Over Luminizer | Clean Highlighter
The formula of the bronzer is cool and works so well. It is so easy to work with and melts into the skin beautifully. It’s super buildable as well, I usually apply it with a damp beauty blender.
Saie Sun Melt | Cream-Balm Bronzer | Clean Beauty
Super gorgeous liquid blush. Reminds me a bit of the Rare Beauty liquid blush! The shades are so stunning and it is super pigmented and lasts all day.
Saie Dew Blush | Liquid Cheek Flush
I am so obsessed with this! It works so well it keeps my brows in place all day but doesn’t leave them with a weird hard/crispy feeling.
Brow Butter - Saie
Kosas
Kosas is truly a one of a kind brand.
One of the best concealers on the market! It’s so brightening and covers up absolutely everything. I have super dark circles and most concealers don’t cover them but this one truly does.
Revealer Concealer - Kosas Cosmetics
Love this brow tint for doing quick brows. Stays on all day and keeps my brows in place.
Air Brow - Tinted - Kosas Cosmetics
Such a truly amazing foundation. It reminds me a bit of the Haus Labs foundation! It has a gorgeous satin finish.
Revealer Skin-Improving Foundation SPF 25 - Kosas Cosmetics
Love pairing this one with their concealer on days I want a fresh, clean, and easy look.
BB Burst - Kosas Cosmetics
This powder is so cool. It provides so much coverage it reminds me of a powder foundation without being as heavy.
Cloud Set Setting Powder - Kosas Cosmetics
I use this one along with the brightening concealer and my dark circles literally disappear.
Revealer Extra Bright - Kosas Cosmetics
These glosses are so juicy and cute. It reminds me a bit of the Dior lip oil only less sticky and a much better price.
Wet Lip Oil Gloss - Kosas Cosmetics
This serum is such good quality and makes my skin look so hydrated, fresh and radiant.
Plump + Juicy Vegan Collagen Spray-On Serum | Kosas
I usually have a hard time with gel liners but I absolutely adore the formula of this one. Glides on so smoothly without any dragging and stays put all day.
Soulgazer - Kosas Cosmetics
DIBS Beauty
Known for their duo sticks, DIBS beauty has some absolutely amazing time saving, high quality products.
Honestly one of my fav cream products out there. The blush color range is so unreal I am obsessed with all of them.
Desert Island Duo - DIBS Beauty
The glowtour duo is absolutely stunning. These ones have a gorgeous sheen to them. One side can be used for cream blush, lips, eyes, etc. and the other is a cream bronzing/contour. They are so silky smooth and blend like a dream.
GlowTour Duo - DIBS Beauty
Love this baked bronzer so much. Perfect for warming up the face. The shades are so amazing too they’re nice and light and give a natural looking warmth.
Duet Baked Bronzer | DIBS Beauty
This product is so cool. It’s a beautiful glowy highlighting stick balm that gives you use on both your face and body to give you a healthy looking glow.
Status Stick - DIBS Beauty
This a liquid glow that is like heaven in a bottle. It comes in so many different shades perfect for adding a gorgeous glow to the skin that can be easily blended out with a brush or beauty sponge.
LoveBeam™ Perfector - DIBS Beauty
I adore this palette! The shades are so pigmented and stunning. Such high quality powders and the price is pretty good.
The Palm Palettes | DIBS Beauty
One of my fav setting sprays on the market right now. Keeps making locked in all day and melts into your makeup to rehydrate your skin.
LoveBeam™ Setting Spray - DIBS Beauty
Amazon Makeup Finds
Some great quality makeup i’ve found on Amazon!
This is a really cool lip stain that goes on as a liquid and peels off, leaving tinted lips behind lasting all day long!
Wonderskin Wonder Blading Lip Stain Masque
This foundation stick works SO well especially on mature skin. Stays on all day and blends beautifully into the skin leaving a satin finish.
Ogee Sculpted Foundation Stick - Mahogany 14.5N
Such a good product for quick makeup. Works amazingly as a primer, foundation, concealer, and powder all in one! I’ve never seen another product like this before and it saves me so much time when I’m in a rush.
M. Asam Magic Finish Make-Up Mousse 1.01oz
SHEGLAM liquid blush is so stunning and blends out amazingly. I’m so obsessed with the formula and the applicator.
SHEGLAM Color Bloom Liquid Blush - Love Cake
TIRTIR Is such a cool brand too. This is basically a full coverage foundation in a powder foundation form. It has amazing coverage and is such a good price.
TIRTIR Red Cushion Foundation #24N Latte
Another amazing product from TIRTIR. This makeup spray reminds me a lot of Mac Fix +. I often use it to spray my brush before highlighting to boost the look of my powder highlighters.
TIRTIR 24H Long Lasting Makeup Setting Spray
Absolutely one of the best loose powders on the market. It was super popular a few years ago and it still works just as well as it did back then.
Airspun Loose Powder Translucent
Also available on Amazon, this lip liner / lip stain is next level. So amazing for over lining your lips because it stays on absolutely all day.
Lip Liner STAY-N® - Peel-off Lip Liner Stain | SACHEU Beauty