Who says affordable can’t be amazing? ✨ e.l.f. has been my go-to for everyday glam — vegan, cruelty-free, and super effective. These are my personal top picks that never disappoint — all under budget but feel totally high-end! 💄
Sections
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🌟 BASE FAVORITES – Smooth, Glowy, and Long-Lasting
💖 CHEEKS & GLOW – Soft, Natural, and Buildable
💋 LIPS – Glossy, Smooth, and Always Hydrating
👁 EYES – Defined, Chic, and Easy to Apply
🌟 BASE FAVORITES – Smooth, Glowy, and Long-Lasting
The internet wasn’t lying — this is the dupe of high-end primers. It grips your makeup like glue and keeps it fresh all day.
Power Grip Primer
My secret to that “lit-from-within” glow. It blurs, evens, and gives skin the prettiest natural radiance — I wear it alone or under foundation.
Halo Glow Liquid Filter Complexion Booster
Medium-to-full coverage that still feels light. I love how it gives a flawless base without feeling heavy or cakey.
Camo CC Cream | Color Correcting Foundation SPF 30
Covers dark circles and brightens the under-eye area. It’s creamy, blendable, and never creases — one of my all-time faves.
Hydrating Camo Concealer
Keeps my makeup in place while giving a soft, blurred finish. Think glow without shine — the perfect balance!
Halo Glow Loose Setting Powder
💖 CHEEKS & GLOW – Soft, Natural, and Buildable
Creamy, smooth, and melts into your skin. Gives that perfect natural flush — I keep at least two shades on hand!
Putty Cream Blush
Same dreamy texture as the blush but adds warmth and definition. Blends like butter, no harsh lines.
Putty Bronzer - Cream to Powder Formula
For when you want that glow-from-within look. Perfect for glowy, sun-kissed makeup days.
Luminous Putty Blush | Cream to Powder Blush
Super easy to use and blend. I love how natural yet defined it makes my face look — total dupe for luxury contour sticks.
Halo Glow Contour Beauty Wand
Subtle but buildable — gives a gorgeous sheen without chunky glitter. I use it on my cheekbones and inner corners.
Baked Highlighter | Best Drugstore Highlighter
💋 LIPS – Glossy, Smooth, and Always Hydrating
Creamy, bold, and long-lasting. The perfect mix of luxe and affordable — my daily go-to shade is “Dirty Talk.”
O FACE Satin Lipstick
Gloss meets hydration! Gives juicy lips with a natural shine that feels buttery soft.
Glow Reviver Tinted Lip Oil
Cute packaging, amazing scent, and keeps my lips soft. A must-have in every bag.
Squeeze Me Glow Moisturizing Lip Balm
The little heart in the center is packed with moisture! Gives a sheer wash of color and comfort all day.
Hydrating Core Lip Shine
Adds instant shine and a touch of volume. I love the minty tingle — it feels fresh and glam.
Lip Plumping Gloss. Hydrating & High Shine
👁 EYES – Defined, Chic, and Easy to Apply
Small but mighty! The pigment payoff is amazing, and the color combos are perfect for travel or everyday wear.
Bite-Size Mini Eyeshadow Palette
Quick fix for fluffy, natural brows. Gives tint and hold without feeling stiff — my brows but better!
Wow Tinted Brow Gel
Curl, lift, and volume — everything you want in one mascara. My lashes stay up all day without clumps.
Lash 'N Roll® Curling & Lifting Mascara
Jet black, easy to control, and lasts through heat and sweat. Perfect for winged liner lovers.
H2O (Waterproof) Black Eyeliner Pen
The viral brow gel that gives that laminated effect — I use it daily for lifted, clean brows that stay in place.
