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My Ulta affordable makeup Essentials 🛍️

Purple Star emoji 18 items
This is my ultimate collection of budget-friendly makeup picks from Ulta that I absolutely can’t live without!
 
Anna Arakelyan profile picture
One of my go‑to matte lip balms is the NYX Smushy Matte Lip Balm it’s super affordable, feels light and comfy like a soft balm, but dries down to a matte finish with great pigment that sticks around for hours without feeling heavy.
Snuggle Szn Smushy Matte Lip Balm - NYX Professional Makeup | Ulta Beauty
 
Anna Arakelyan profile picture
If you want fuller, more defined lips that last, this plumping makeup is a total game‑changer. It gives your lips a noticeably plump, juicy look that’s perfect on its own or layered under gloss for an even richer finish. Many plumpers work by boostin...
Nude Flip Duck Plump Retractable Plumping Lip Liner - NYX Professional Makeup | Ulta Beauty
 
Anna Arakelyan profile picture
If you want full‑looking, fluffy brows that actually make a difference, this brow mousse is so good. It’s like a brow‑boosting makeup magic product it fills in sparse areas, adds volume, and gives your brows a lifted, defined look that lasts all day....
Soft Brown Superfluff Volumizing Eyebrow Gel Mousse - Maybelline | Ulta Beauty
 
Anna Arakelyan profile picture
This isn’t just another clear gloss it gives real color and shine so your lips look fuller, vibrant, and bomb! Unlike clear formulas that only add shine, a tinted gloss deposits pigment + gloss in one swipe, making your lip color stand out and define...
Berry Thirsty Lip IV Hydrating Gloss Stain - NYX Professional Makeup | Ulta Beauty
 
Anna Arakelyan profile picture
This blush is amazing! It blends like a dream and gives a natural pop of color that actually lasts all day. You don’t have to keep touching it up it stays put while still feeling light and smooth on your skin. Perfect for everyday looks or layering f...
Baby Blossom C1-2 True Match Super Blendable Blush - L'Oréal | Ulta Beauty
 
Anna Arakelyan profile picture
If you want a product that does double duty as eyeliner and eyeshadow, this gel pot is such a must‑have. It has a creamy, pigmented formula that glides on smoothly and gives you either sharp definition or a smoky, blended look depending on how you ap...
Black Smudge Pot Gel Eyeliner & Eyeshadow - Stila | Ulta Beauty
 
Anna Arakelyan profile picture
This face mist is so good! It instantly refreshes your skin, giving you a hydrated, dewy glow that feels amazing throughout the day. Whether you use it before makeup, after makeup, or just for a midday pick-me-up, it keeps your skin feeling soft, plu...
2.02 oz Makeup Mist & Set - e.l.f. Cosmetics | Ulta Beauty
 
Anna Arakelyan profile picture
If you want a contour product that’s easy, creamy, and actually makes your cheekbones pop without looking muddy, this contour stick is so good! The formula glides on smoothly and is super blendable so whether you’re going for a subtle everyday look o...
Call Me Maple MegaGlo Makeup Stick Contour - Wet n Wild | Ulta Beauty
 
Anna Arakelyan profile picture
This primer is one of those products that actually makes a difference in your makeup routine! It helps blur the look of imperfections and texture while giving you a super smooth base for foundation or just a natural, even complexion if you wear it al...
Blur Screen SPF 30 Blurring Makeup Primer - NYX Professional Makeup | Ulta Beauty
 
Anna Arakelyan profile picture
This concealer is one of those staple beauty bag must‑haves and for good reason! It instantly brightens and conceals dark circles or imperfections with a creamy, lightweight formula that doesn’t feel heavy or cakey on the skin. The built‑in sponge ap...
095 Instant Age Rewind Eraser Dark Circle Treatment Concealer - Maybelline | Ulta Beauty
 
Anna Arakelyan profile picture
This concealer‑serum hybrid is so good, especially if you want medium coverage that feels like skincare instead of heavy makeup. It glides on smoothly, blends like a dream, and gives your skin a natural, effortless finish that still covers dark circl...
Light Bare With Me Hydrating Face & Body Concealer Serum - NYX Professional Makeup | Ulta Beauty
 
Anna Arakelyan profile picture
This concealer is such a staple if you want a natural‑looking finish that still does the job. It’s lightweight, super blendable, and gives you medium, buildable coverage that hides under‑eye circles, redness, and minor blemishes without looking heavy...
035 Deep Fit Me Natural Finish Concealer - Maybelline | Ulta Beauty
 
Anna Arakelyan profile picture
If you want fresh, glazed‑up skin without a heavy foundation, this skin tint is so good! It melts into your complexion for a natural, dewy finish that looks like your skin but better. The lightweight, skincare‑infused formula hydrates and smooths whi...
Cashew Butta Buttermelt Glaze Skin Tint SPF 30 - NYX Professional Makeup | Ulta Beauty
 
Anna Arakelyan profile picture
If you’re looking for a foundation that looks natural, controls shine, and blurs pores without feeling heavy, this one is so good! It’s a lightweight, medium‑coverage foundation that blends beautifully into the skin and gives a soft matte finish that...
Natural Beige 220 Fit Me Matte + Poreless Liquid Foundation - Maybelline | Ulta Beauty
 
Anna Arakelyan profile picture
If you want a foundation that keeps you looking flawless all day with a soft matte finish that still feels lightweight and breathable — this one is so good! It’s designed to even out your complexion, blur imperfections, and resist transfer, giving yo...
102 Super Stay Up to 30HR Wear Lumi-Matte Longwear Foundation - Maybelline | Ulta Beauty
 
Anna Arakelyan profile picture
This baked blush is perfect if you want a flush of color that looks like a natural glow from within — easy to blend, easy to build, and gorgeous on all skin tones.
Rose D'oro Baked Blush - Milani | Ulta Beauty
 
Anna Arakelyan profile picture
This blush is so good for adding that natural, healthy glow to your cheeks! The formula is designed to blend like butter — seriously soft and smooth — with vibrant pigment that wakes up your complexion effortlessly. It’s infused with mango butter, al...
U Know Butta Buttermelt Pressed Powder Blush - NYX Professional Makeup | Ulta Beauty
 
Anna Arakelyan profile picture
This mascara is such a standout drugstore pick if you want lashes that look longer, fuller, and lifted without feeling heavy or crunchy. Its lightweight, bamboo‑infused formula gives your lashes that sky‑high length and volume from root to tip, and t...
Very Black Lash Sensational Sky High Mascara - Maybelline | Ulta Beauty