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🔥 Ulta’s Top 5 Must-Have Beauty Products You NEED in Your Routine! 🔥
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Anna Reiss
Unlock the secret to flawless beauty with Ulta’s Top 5 Must-Have Products! From long-lasting makeup to brow perfection and bold lips, these fan-favorites are the ultimate game-changers for your beauty routine. Whether you're aiming for all-day wear, ...
Sections
15
 
Primer
 
Foundation
 
Concealer
 
Creme Contour/Bronzer
 
Creme Blush
 
Setting Powder

Primer

Create a smooth, long-lasting base with the best in hydration, oil control, and blurring. Perfect your makeup game! ✨

 
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Long Lasting Formula
All Nighter Face Primer - Longwear Foundation Boost
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Hydrating Primer
Jelly Pop Dew Primer | Gel Primer
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Gripping Effect
Face Glue Gripping Makeup Primer
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Pore-minimizing primer
The Original Photo Finish Smooth & Blur Primer
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Budget Friendly
ULTA Beauty Collection - Matte Veil Matte Face Primer
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Foundation

Achieve a smooth, natural finish with these must-have foundations for every skin type. 

 
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Long Lasting Formula
Estée Lauder - 2N1 Desert Beige Double Wear Stay-in-Place Foundation
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Radiant glow with a lightweight feel
Halo Glow Liquid Filter Complexion Booster
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Provides buildable coverage
Natural Radiant Longwear Foundation
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Controls shine and minimizes pores
Fit Me® Matte + Poreless Foundation Makeup
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Hydrates and imparts a satin finish
Cruelty-Free Foundation Makeup | Natural & Matte ...
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Concealer

From covering blemishes to brightening under-eyes, these concealers provide full coverage and a flawless finish

 
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Long-lasting, excellent coverage that brightens and smooths under eyes
shape tapeâ„¢ full-coverage concealer
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Lightweight, blends easily, and affordable.
Fit Me® Oil-Free Concealer Face Makeup
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Hydrating, buildable, and gives a natural glow
Radiant Creamy Concealer
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High coverage with a comfortable, hydrating feel.
Born This Way Super Coverage Multi-Use Concealer
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Long-wearing, crease-resistant, and natural-looking.
Stay Naked Correcting Concealer - Full Coverage
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Creme Contour/Bronzer

Achieve chiseled cheekbones and a flawless, natural-looking contour with these creamy, blendable formulas. Perfect your face shape with ease!

 
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Blendable, natural-looking, and comes in a wide shade range.
Match Stix Contour Skinstick — Amber
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Creamy texture that blends easily for a sun-kissed look
Matte Cream Bronzer Stick for Sunkissed Skin
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Dual-ended, affordable, and easy to use for beginners.
NYX Professional Makeup Wonder Stick Cream Highlight & Contour Stick
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Creamy formula that sculpts and blends smoothly.
Tantour Contour & Bronzer Cream
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This bronzer is known for its creamy texture and tropical scent, providing a natural sun-kissed glow.
Physicians Formula - Bronzer Butter Bronzer Murumuru Butter Bronzer
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Creme Blush

Achieve a fresh, dewy flush with these blendable, buildable cream blushes.

 
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Highly pigmented and long-lasting
Camo Liquid Blush
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Known for its vibrant shades and buildable formula, offering a radiant finish
Earth-Toned, Natural Cheek Liquid Blush
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Provides a soft, natural flush with a lightweight feel, perfect for everyday wear
Cheek STAY-N
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Versatile for both lips and cheeks
MILK MAKEUP - WERK Lip + Cheek Cream Blush Stick and Lip Color
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Delivers a luminous glow with a lightweight texture
Unsweetened Strobe Beam Liquid Blush - MAC
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Setting Powder

Lock in your makeup and keep it fresh all day with these translucent, weightless powders.

 
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Natural matte finish
Charlotte Tilbury - 3 Tan Airbrush Flawless Finish Setting Powder
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Luminous finish
HOURGLASS Veil Translucent Setting Powder
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Blurring the appearance of pores and fine lines
Laura Mercier Translucent Loose Setting Powder Ultra-Blur
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Suitable for sensitive skin
MILK MAKEUP Pore Eclipse Matte Translucent Talc-Free Setting Powder
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Provides a flawless, airbrushed look while controlling shine without looking cakey
ORIGINAL Mineral Veil® Setting Powder
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Brows

From shaping to filling, these brow essentials help you create defined, natural-looking arches that last all day.

 
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Precision tip allows for natural, hair-like strokes. Long-lasting and comes in multiple shades.
Anastasia Beverly Hills - Medium Brown Brow Wiz Precision Eyebrow Pencil
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Ultra-fine tip for precision and long-lasting results. Great for creating defined, natural-looking brows.
Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer
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Affordable yet effective, with a micro-tip for detailed brow filling.
NYX Professional Makeup Micro Brow Pencil Vegan Eyebrow Pencil
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Provides a semi-permanent finish with bold color that lasts up to 2 days
Maybelline - Eyebrows - 7 Products
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Gives brows volume and texture while keeping them in place all day
elf Cosmetics Wow Brow Gel
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Contour Powder

Define and shape your face with these blendable, buildable powders for a natural, contoured look.

 
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Cult favorite for a natural-looking tan with a smooth, matte finish
Hoola Matte Bronzer powder bronzer for face
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This bronzer smells like chocolate and delivers a warm, bronzed finish
Too Faced Chocolate Soleil Matte Bronzer
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Available in a wide range of shades to suit various skin tones,
I$Land Ting Sun Stalk'r Instant Warmth Bronzer - FENTY BEAUTY by Rihanna
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Smooth application with buildable color and long-lasting wear
Travel Size Amazonian Clay Waterproof Bronzer - Tarte
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Affordable and versatile
e.l.f. Cosmetics - Contour Palette
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Blush Powder

From soft pinks to vibrant corals, these blush powders deliver a natural flush that lasts all day

 
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Iconic blush with great pigment and long-lasting color
NARS - Blush - 4 Products
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Known for its long-wear formula and vibrant color that stays fresh all day
Too Faced - Blush - 2 Products
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Affordable and highly pigmented
Milani - Luminoso Baked Blush - Radiant Powder Blush
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Perfect for giving your skin a healthy, sun-kissed glow
Benefit Cosmetics - Blush - 7 Products
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Long-lasting formula that blends easily
Always Rosy Primer-Infused Matte Blush - e.l.f. Cosmetics
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Eyeshadow Pallete

From bold hues to neutral shades, these palettes offer endless possibilities for every look.

 
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Iconic for its versatile shades that can be used to create both everyday and bold looks
Naked Reloaded Eyeshadow Palette - Urban Decay Cosmetics
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Popular for its buttery, blendable formulas and beautiful mix of warm neutrals
Anastasia Beverly Hills - Soft Glam Eyeshadow Palette
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Affordable and highly pigmented, perfect for creating both everyday looks and dramatic eyes.
Morphe - Eyeshadow Palettes - 7 Products
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Known for its rich pigmentation, delicious chocolate scent, and high-quality shadows.
Eye Shadow | High-Pigment & Cruelty-Free Formulas
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Offers a compact, travel-friendly option with high-quality, long-lasting pigmentation.
Eyeshadow Palettes - Makeup - 207 Products
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Eyeliner

Achieve bold lines, precise wings, or smudge-proof definition with these long-lasting, high-pigment eyeliners.

 
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Famous for its precision felt-tip applicator and all-day wear, perfect for creating sharp, defined lines.
Intense Black Stay All Day Waterproof Liquid Eye Liner - Stila
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Known for its ultra-fine tip that helps create precise wings with ease and its smudge-proof formula.
Pitch Black Hyper Easy Brush Tip Liquid Liner - Maybelline
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A bold and waterproof liquid eyeliner with a flexible brush tip for creating precise or dramatic lines.
NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner
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A gel pencil with a creamy formula that glides on smoothly and delivers long-lasting intensity.
BADgal BANG! 24-HR Pencil - Creamy, longwear eye pencil
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Known for its creamy texture and vibrant, waterproof shades that stay put throughout the day.
Urban Decay Cosmetics 24/7 Glide-On Waterproof Eyeliner Pencil
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Mascara

From volume to length, these mascaras deliver bold, dramatic lashes that last all day

 
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Provides intense volume and dramatic curl with a rich black formula.
Black Better Than Sex Volumizing & Lengthening Mascara - Too Faced
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Known for its fanning brush that lifts and separates lashes, giving them a fuller, more defined look.
Very Black Lash Sensational Mascara - Maybelline
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Adds length and separates lashes for a natural yet voluminous finish.
Black They're Real! Lengthening Mascara - Benefit Cosmetics
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A fan-favorite for delivering bold, voluminous lashes without clumping
Ulta Beauty
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Provides dramatic volume and length while conditioning and nourishing lashes with natural ingredients
Black Lights, Camera, Lashes 4-in-1 Mascara - Tarte
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Lip Liner

Create precise, long-lasting lines that enhance your lips and prevent feathering.

 
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Highly pigmented and smooth, this lip liner defines lips and prevents feathering for a clean, bold look.
Anastasia Beverly Hills - Lip Liner - 2 Products
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Affordable and available in a variety of shades, this lip liner has a creamy texture that glides on easily and lasts all day
NYX Professional Makeup - Nude Truffle Slim Lip Pencil
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A cult favorite for overlining and shaping lips, this liner creates a fuller pout with its long-lasting formula.
Charlotte Tilbury - Pillow Talk Lip Cheat Lip Liner
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Known for its rich pigmentation and smooth glide, it creates precise lines and pairs well with Morphe’s lip products
Morphe - Lip Liner - 2 Products
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A budget-friendly option with a smooth, creamy texture that defines lips and prevents feathering.
e.l.f. Cosmetics - Lip Liner - 2 Products
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Lipstick

From matte to creamy, these lipsticks deliver bold color and lasting comfort

 
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Classic matte formula with bold, vibrant shades that stay in place for hours
MAC - Lipstick - 21 Products
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A long-lasting, highly-pigmented liquid lipstick that provides full coverage and a soft matte finish.
FENTY BEAUTY by Rihanna Stunna Lip Paint Longwear Fluid Lip Color
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Offers a super long-wear formula with intense color payoff and a comfortable feel.
Super Stay Matte Ink® Liquid Lipstick
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Available in a range of finishes and colors, this lipstick is known for its rich, creamy texture and lasting power
1993 Vice Hydrating Lipstick - Urban Decay Cosmetics
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A creamy, highly-pigmented lipstick with a nourishing formula that feels comfortable on lips.
Amuse Bouche Lipstick Kale - Beauty Care
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Setting Spray

Keep your makeup fresh and flawless all day with these long-lasting, skin-perfecting sprays

 
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Known for its ability to keep makeup in place all day and night, preventing fading and melting.
Urban Decay Cosmetics - All Nighter Ultra Matte Setting Spray
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A refreshing mist that hydrates
Original Soothing Herbal Prep + Prime Fix+ Primer and Setting Spray - MAC
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Keeps makeup flawless for up to 16 hours with a matte finish, while also controlling oil.
Airbrush Flawless Setting Spray
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A refreshing setting spray that provides hydration and helps makeup grip better for long-lasting wear
MILK MAKEUP - Hydro Grip 12HR Dewy Setting Spray With Hyaluronic Acid ...
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Affordable and effective, it controls shine and keeps makeup looking fresh for hours.
2.02 oz Matte Finish Long Lasting Makeup Setting Spray Vegan Formula ...
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