Never expected Levi to show up, but I have a few different personas that I adapt. There is the hiker, the traveller, the athleisure, the linen guy, and so on.
Dependable everyday denim and an easy baseline against which to compare other jeans.
Levi's Jeans
Linen shirts that work particularly well when I want something smarter without wearing a conventional dress shirt.
Ralph Lauren Linen Shirts
More formal shirts for occasions where casual linen or basics are not appropriate.
BOSS Dress Shirts
Straightforward wardrobe basics rather than statement pieces.
Zara Basics
Affordable basic clothing I have actually bought and worn.
H&M Basics
Technical clothing I use specifically for running and exercise.
Nike Running Tights
Performance layers rather than ordinary everyday T-shirts.
Nike Running Tops
Socks I use across several different types of footwear.
Nike Everyday Socks
Premium everyday underwear I have personally used.
Calvin Klein Underwear
Another premium underwear option I can compare from personal use.
Ralph Lauren Underwear
Technical waterproof outerwear rather than purely fashion-oriented clothing.
Nike Gore-Tex Jacket
Lightweight outerwear for wind and changing conditions.
North Face Windbreaker
More rugged jacket for outdoor and colder-weather use.