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Good-for-you beauty products

Purple Star emoji 24 items
**Beauty finds I feel good about buying and using. I look for well-rated products with ingredients I’m comfortable with and formulas that avoid some of the ingredients I personally prefer to skip.**
Sections
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Hair care

Good hair days, minus the fuss — my go-to washes, tools and treats I actually reach for!

 
Ashley Martin profile picture
If you’re looking for a way to stretch those hair washing, you need this dry shampoo! I love that it has cleaner ingredients, it absorbs the oil in my hair, and even gives it a little volume!
Not Your Mother's Dry Shampoo | Oil-Absorbing & Clean
 
Ashley Martin profile picture
I have used this for years and not sure I could go back to a regular blow dryer. I love how smooth this makes my hair, as well as giving it a little volume. Just be sure to clean the accumulated hair out of the bristles every so often for maximum use...
Revlon One-Step Hair Dryer And Volumizer Hot Air Brush, Black
 
Ashley Martin profile picture
Love this shampoo! It does take some adjusting to, as it is not as sudsy as others, but it works so well. I love that it’s not full of chemicals either!
Native Moisturizing Shampoo Coconut and Vanilla 16.5 fl oz
 
Ashley Martin profile picture
Love this shampoo! It does take some adjusting to, as it is not as sudsy as others, but it works so well. I love that it’s not full of chemicals either!
Native Moisturizing Conditioner Coconut and Vanilla 16.5 fl oz
 
Ashley Martin profile picture
The wet-to-dry straightener all over TikTok right now — it dries and straightens in one pass, no separate blow dryer needed, and the plates check the heat 1,000 times a second so it won't fry your hair. If you're gifting a hair girl this Christmas, t...
Shark SilkiPro Wet to Dry Hair Straightener & Rapid Blow Dryer, Flat Iron, All Hair Types, HT400PU

Bodycare

Soft skin and fresh scents I feel good about — simple, gentle picks for everyday.

 
Ashley Martin profile picture
I love that this is think, soapy, and not full of concerning ingredients! I’m a total native fan and have been for years!
Native Body Wash for Women and Men, Sulfate Free, Coconut & Vanilla, 36 fl oz
 
Ashley Martin profile picture
A deodorant that has clean ingredients and works! So many great fragrances, but this is my favorite!
Native Deodorant, Aluminum Free, Coconut & Vanilla, 2.3 oz, 2 Count
 
Ashley Martin profile picture
A fresh, clean scent in the body wash I already love — sulfate-free, gentle, and leaves skin soft, not stripped.
Native Body Wash, Sulfate Free, for Women & Men, Aloe & Green Tea, 18 fl oz
 
Ashley Martin profile picture
My favorite clean deodorant in a woodsy sea salt and cedar scent — aluminum-free and it actually works all day.
Native Deodorant for Women & Men, Aluminum Free, Sea Salt & Cedar, 2.65 oz
 
Ashley Martin profile picture
The big pump bottle in Cashmere & Rain — cozy and clean, and it lasts forever.
Native Body Wash, Sulfate Free, For Women & Men, Cashmere & Rain, 36 Fl Oz
 
Ashley Martin profile picture
Perfect way to skip the razor and keep those hairs at bay!
The Flasher Pro | nood

Makeup

Makeup that holds up through real mom life and still feels good on my skin!

 
Ashley Martin profile picture
This makeup held up through an eyewash station! They have clean ingredients, great coverage, and lots of color palettes. 10/10
Jane Iredale
 
Ashley Martin profile picture
No more messing up your towels! Use these wipes to remove makeup before you wash your face. Not only do they work, they are well ranked by the EWG!
Simple Kind to Skin Micellar Cleansing Wipes 25 ct (Pack of 3)
 
Ashley Martin profile picture
The under-eye brightener blowing up on TikTok right now — it wakes up tired eyes in one swipe and it's under $11 at Target. Such an easy stocking stuffer or little treat for yourself.
Palladio Under Eye Brightener Medium Nude
 
Ashley Martin profile picture
The K-beauty 2-in-1 taking over TikTok — one stick for lips and cheeks, sheer buildable color with a healthy glow, no heaviness. Twenty dollars, six shades, and it lives in your purse — the easiest stocking stuffer on this list.
01 PEACH MINGLE Mood Glider Lip and Blush Stick - TIRTIR | Ulta Beauty
 
Ashley Martin profile picture
The viral peel-off lip stain all over TikTok — paint it on, peel it off, and the color lasts all day without drying your lips out. Over 700,000 sold and counting, and it makes the easiest little gift or stocking stuffer for any beauty lover.
Wonder Blading All-Day Lip Stain - Wonderskin

Skincare

My little self-care moment — gentle, feel-good skincare I'm loving right now!

 
Ashley Martin profile picture
Loving this! I'm aiming to switch my current skincare to a more clean/less toxic line and Naturium checks that box and actually works!
Vitamin C Complex Serum
 
Ashley Martin profile picture
Love this moisturizer! Not only do they use clean ingredients, but it actually makes my skin feel great without leaving it oily or greasy!
Multi-Peptide Moisturizer - Jumbo
 
Ashley Martin profile picture
Def seeing some improvement in my skin with this Retinaldehyde. ALso love that they use clean ingredients and my skin is left feeling nice and clean.
Retinaldehyde Cream Serum 0.15%
 
Ashley Martin profile picture
My face feel so good after using this and I'm seeing improvement! Love that the company also uses less toxic ingredients.
Glycolic Acid Resurfacing Gel 10%
 
Ashley Martin profile picture
Such a great product and company! Aiming to use products that are better for me; not only does this check that box, it actually has improved my skin!
Tranexamic Topical Acid 5%
 
Ashley Martin profile picture
Hands down the BEST cleanser! My face really feels clean and I love that its not full of chemicals and toxins!
Niacinamide Cleansing Gelée 3%
 
Ashley Martin profile picture
The cult-favorite overnight lip mask that sells out every single holiday season — wake up to soft, smooth lips. Berry is the classic scent everyone loves, and under $20 is a steal for a stocking stuffer or a little treat for yourself.
Laneige Lip Sleeping Mask EX, Berry, 0.68 oz
 
Ashley Martin profile picture
The K-beauty gua sha cream taking over TikTok — collagen + retinol in a tube with a built-in gua sha applicator, so the de-puffing massage is part of applying it. Five minutes and your face looks awake — such a good stocking stuffer.
Collagen Retinol Refining Gua Sha Cream