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🧴Trending Beauty Brands 2025🧴

37 items

Ashley Beckert

Level up your beauty routine with the brands everyone is obsessed with this year. From Rhode Beauty’s effortless glow, Rare Beauty’s heart-driven innovation, Tatcha’s luxurious skincare rituals, Fenty Beauty’s game-changing inclusivity, to Hourglass ...

Sections

Rhode Beauty by Hailey Bieber

Rare Beauty by Selena Gomez

Tatcha Beauty

Fenty Beauty by Rihanna

Hourglass Cosmetics

Rhode Beauty by Hailey Bieber

The full Rhode travel set is back in stock!

the travel set — Default Title

Curate your lip combo for an effortless, everyday look. Peptide Lip Shape combines soft-focus color and high-performance skincare to create a contoured effect and visibly enhance lip volume. Peptide Lip Tint melts onto lips for a hint of tint and a r...

the peptide lip combos — Default Title

Our complete lip tint collection of sheer-but-buildable shades that melt onto lips for a rich, glossy finish. Includes: All five fragrance-free shades of Peptide Lip Tint in Ribbon, Toast, Raspberry Jelly, PBJ, and Espresso

the peptide lip tints — Default Title

A nutrient-rich, lightweight essence that boosts barrier function and provides immediate, luminous hydration. Hailey's essential prep step to calm skin and begin the rhode routine.

glazing milk

The first step in your rhode routine. A refreshing balm-to-lather daily cleanser formulated with polyglutamic acid (aka PGA), green tea extract, and pineapple enzyme to leave your skin clean, soft, and bouncy post-rinse. Gentle enough for morning and...

pineapple refresh

Rare Beauty by Selena Gomez

GLOW ESSENTIALS: This limited-edition set includes mini versions of Rare Beauty’s bestselling Soft Pinch Liquid Blush and Positive Light Liquid Luminizer, making it the perfect holiday or everyday gift.

Rare Beauty Mini Blush & Luminize Trio

An easy-glide, waterproof gel pencil that stays put all day—even on the waterline—with a built-in sharpener for max precision and glide every time.

Rare Beauty Perfect Strokes Gel Eyeliner - Black

A silky second-skin liquid highlighter that creates a lasting lit-from-within glow.

Rare Beauty Mini Liquid Luminizer - Positive Light

This is my new go to blush. I have 2 colors and wear every day. So easy to apply. A little dot is all you need so it lasts a long time.

Rare Beauty Soft Pinch Liquid Blush Encourage

Think silk reborn as powder. Unexpectedly smooth, airy, and incredibly weightless, this talc-free formula melts onto skin for the most seamless, natural-looking sheen. Won’t settle into fine lines or accentuate skin texture. Unique semi-sheer base is...

Rare Beauty Silky Touch Highlighter - Mesmerize

Tatcha Beauty

❤️Visibly firms and reduces the look of lines & wrinkles ❤️Instantly smooths & boosts radiance ❤️Calms visible redness & strengthens the moisture barrier

The Silk Serum

Instantly plumps with 3x hydration* and a dewy glow 🪷Rich, decadent cream visibly reduces fine lines 🪷Improves barrier function to seal in moisture 🪷Provides antioxidant protection from premature aging

The Dewy Skin Cream - Limited Edition

Delivers 3X hydration instantly with water-burst texture* 🪷Refines clogged pores & skin texture in 1 week** 🪷Improves skin barrier to seal in moisture 🪷Boosts radiance & soothes with refreshing hydration

The Water Cream - Limited Edition

Targets premature aging while softening & smoothing 🪷As effective as retinol at improving visible firmness†† 🪷Antioxidant protection against premature aging 🪷Improves the performance of other skincare

The Essence

Reveals calmer, stronger skin overnight 🪷Calms visible irritation & redness in as little as 1 night rich, comforting care 🪷Replenishes lipids to keep moisture in, and pollutants, out 🪷Empowers skin's natural immune defenses

Indigo Overnight Repair

Instantly helps to reduce oil & the look of pores

The Matcha Cleanse

Try a complete daily ritual ideal for combo to dry skin 🪷Infused with clinically proven moisture magnets, these four formulas plump and hydrate skin for a dewy glow.

The Starter Ritual

Try a complete daily ritual ideal for combo to oily skin 🪷Powered by clarifying Japanese botanicals, these four formulas refine pores and minimize excess oil for smooth, clear skin.

The Starter Ritual

Try a complete daily ritual that reveals silky skin 🪷Crafted with timeless Japanese ingredients like silk and camellia oil, these five formulas work in harmony to nourish and visibly reduce the look of wrinkles for a smooth complexion.

The Starter Ritual

Try a complete daily ritual ideal for sensitive skin 🪷Anchored in the soothing power of Japanese indigo, these four formulas work in harmony to calm visible redness and comfort sensitized skin.

The Starter Ritual

Fenty Beauty by Rihanna

A deliciously thick whipped oil body crème, laced with notes of magnolia, musk, tangerine, and Bulgarian rose. Deeply hydrates with an intoxicating scent.

Fenty Parfum Body Crème

Tap into Fenty faves for lips, skin, fragrance + hair. Defend skin with Hydra Vizor Mini Broad Spectrum Mineral SPF 30 Sunscreen Moisturizer for sheer + essential sun protection and hydrate holiday-style with Butta Drop Mini Whipped Oil Body Cream. S...

Fenty Street Fam 5-Piece Mini Set

Bring chapped lips back to life with triple the hydration. Meet our collection of juicy lip treatments that’ll deliver a softer, smoother, plumper-looking pout—that won’t dry out

Lip Sav’rs Lip Care Essentials

Get the hydrating comfort of a lip oil + sparkly shine of a gloss—in sheer brights + neutral shades for all.

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss — Fu$$y

Refillable moisturizer delivers smoothed-out pores, visibly reduced dark spots and fine lines, replenished hydration and a plump, juicy look overnight.

Instant Reset Brightening Overnight Recovery Gel-Cream with Niacinamide + Kalahari Melon Oil

Clinically-backed skincare regimen that tightens the look of pores, brightens, hydrates, smooths—and improves—with every use.

Fenty Skin Start’rs Full-Size Bundle with Mineral SPF

Longwear, light-as-air matte contour stick in a range of shades for all skin tones.

Match Stix Contour Skinstick — Amber

Hourglass Cosmetics

A full coverage, weightless, waterproof concealer with innovative microspherical powders that blur and brighten for up to 16 hours of instant skin perfection. This crease-resistant, light-reflecting liquid concealer blends seamlessly into skin and di...

Sepia 5 Vanish Airbrush Concealer - HOURGLASS | Ulta Beauty

HOURGLASS Veil Hydrating Skin Tint is lightweight skin tint that instantly boosts moisture levels by 52% for a dewy glow and provides a sheer veil of coverage for comfortable, all-day wear.

1 Veil Hydrating Skin Tint - HOURGLASS | Ulta Beauty

HOURGLASS Veil Translucent Setting Powder is a weightless, 100% vegan loose powder that blurs imperfections for a natural, seamless finish.

Translucent Veil Translucent Setting Powder - HOURGLASS | Ulta Beauty

HOURGLASS Unlocked Instant Extensions Mascara is a high-impact, 100% vegan mascara that delivers the look of lash extensions in an instant.

Unlocked Instant Extensions Mascara - HOURGLASS | Ulta Beauty

Hourglass Unreal Liquid Blush visibly plumps with hydration and delivers unreal, buildable color for a natural finish that stays in place for up to 12 hours.

Whim Unreal Liquid Blush - HOURGLASS | Ulta Beauty

Hourglass Voyeur Waterproof Gel Eyeliner glides on effortlessly to deliver high-impact, 12-hour wear without smudging, bleeding, or fading.

Cave Voyeur Waterproof Gel Eyeliner - HOURGLASS | Ulta Beauty

Hourglass Shape and Sculpt Lip Liner is an ultra creamy, transfer-resistant lip liner that defines, shapes, and sculpts lips for full-coverage color that lasts all day.

Incite 7 Shape and Sculpt Lip Liner - HOURGLASS | Ulta Beauty

HOURGLASS Ambient Lighting Palette Volume II features a trio of bestselling and limited-edition finishing powders to create your perfect light.

Ambient Lighting Palette Volume II - HOURGLASS | Ulta Beauty

HOURGLASS 1.5mm Mechanical Gel Eyeliner is a waterproof, long-wearing gel eyeliner that allows for ultra-precise application. This is my favorite type of eyeliner!

Canyon 1.5mm Mechanical Gel Eyeliner - HOURGLASS | Ulta Beauty

HOURGLASS Ambient Lighting Blush fuses the illuminating effects of Ambient Lighting Powder with vivid hues to deliver multidimensional color.

At Night Ambient Lighting Blush - HOURGLASS | Ulta Beauty