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🧴Trending Beauty Brands 2025🧴

Purple Star emoji 37 items
Level up your beauty routine with the brands everyone is obsessed with this year. From Rhode Beauty’s effortless glow, Rare Beauty’s heart-driven innovation, Tatcha’s luxurious skincare rituals, Fenty Beauty’s game-changing inclusivity, to Hourglass ...
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Rhode Beauty by Hailey Bieber

 
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The full Rhode travel set is back in stock!
the travel set — Default Title
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Curate your lip combo for an effortless, everyday look. Peptide Lip Shape combines soft-focus color and high-performance skincare to create a contoured effect and visibly enhance lip volume. Peptide Lip Tint melts onto lips for a hint of tint and a r...
the peptide lip combos — Default Title
 
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Our complete lip tint collection of sheer-but-buildable shades that melt onto lips for a rich, glossy finish. Includes: All five fragrance-free shades of Peptide Lip Tint in Ribbon, Toast, Raspberry Jelly, PBJ, and Espresso
the peptide lip tints — Default Title
 
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A nutrient-rich, lightweight essence that boosts barrier function and provides immediate, luminous hydration. Hailey's essential prep step to calm skin and begin the rhode routine.
glazing milk
 
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The first step in your rhode routine. A refreshing balm-to-lather daily cleanser formulated with polyglutamic acid (aka PGA), green tea extract, and pineapple enzyme to leave your skin clean, soft, and bouncy post-rinse. Gentle enough for morning and...
pineapple refresh

Rare Beauty by Selena Gomez

 
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GLOW ESSENTIALS: This limited-edition set includes mini versions of Rare Beauty’s bestselling Soft Pinch Liquid Blush and Positive Light Liquid Luminizer, making it the perfect holiday or everyday gift.
Rare Beauty Mini Blush & Luminize Trio
 
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An easy-glide, waterproof gel pencil that stays put all day—even on the waterline—with a built-in sharpener for max precision and glide every time.
Rare Beauty Perfect Strokes Gel Eyeliner - Black
 
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A silky second-skin liquid highlighter that creates a lasting lit-from-within glow.
Rare Beauty Mini Liquid Luminizer - Positive Light
 
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This is my new go to blush. I have 2 colors and wear every day. So easy to apply. A little dot is all you need so it lasts a long time.
Rare Beauty Soft Pinch Liquid Blush Encourage
 
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Think silk reborn as powder. Unexpectedly smooth, airy, and incredibly weightless, this talc-free formula melts onto skin for the most seamless, natural-looking sheen. Won’t settle into fine lines or accentuate skin texture. Unique semi-sheer base is...
Rare Beauty Silky Touch Highlighter - Mesmerize

Tatcha Beauty

 
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❤️Visibly firms and reduces the look of lines & wrinkles ❤️Instantly smooths & boosts radiance ❤️Calms visible redness & strengthens the moisture barrier
The Silk Serum
 
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Instantly plumps with 3x hydration* and a dewy glow 🪷Rich, decadent cream visibly reduces fine lines 🪷Improves barrier function to seal in moisture 🪷Provides antioxidant protection from premature aging
The Dewy Skin Cream - Limited Edition
 
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Delivers 3X hydration instantly with water-burst texture* 🪷Refines clogged pores & skin texture in 1 week** 🪷Improves skin barrier to seal in moisture 🪷Boosts radiance & soothes with refreshing hydration
The Water Cream - Limited Edition
 
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Targets premature aging while softening & smoothing 🪷As effective as retinol at improving visible firmness†† 🪷Antioxidant protection against premature aging 🪷Improves the performance of other skincare
The Essence
 
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Reveals calmer, stronger skin overnight 🪷Calms visible irritation & redness in as little as 1 night rich, comforting care 🪷Replenishes lipids to keep moisture in, and pollutants, out 🪷Empowers skin's natural immune defenses
Indigo Overnight Repair
 
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Instantly helps to reduce oil & the look of pores
The Matcha Cleanse
 
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Try a complete daily ritual ideal for combo to dry skin 🪷Infused with clinically proven moisture magnets, these four formulas plump and hydrate skin for a dewy glow.
The Starter Ritual
 
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Try a complete daily ritual ideal for combo to oily skin 🪷Powered by clarifying Japanese botanicals, these four formulas refine pores and minimize excess oil for smooth, clear skin.
The Starter Ritual
 
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Try a complete daily ritual that reveals silky skin 🪷Crafted with timeless Japanese ingredients like silk and camellia oil, these five formulas work in harmony to nourish and visibly reduce the look of wrinkles for a smooth complexion.
The Starter Ritual
 
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Try a complete daily ritual ideal for sensitive skin 🪷Anchored in the soothing power of Japanese indigo, these four formulas work in harmony to calm visible redness and comfort sensitized skin.
The Starter Ritual

Fenty Beauty by Rihanna

 
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A deliciously thick whipped oil body crème, laced with notes of magnolia, musk, tangerine, and Bulgarian rose. Deeply hydrates with an intoxicating scent.
Fenty Parfum Body Crème
 
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Tap into Fenty faves for lips, skin, fragrance + hair. Defend skin with Hydra Vizor Mini Broad Spectrum Mineral SPF 30 Sunscreen Moisturizer for sheer + essential sun protection and hydrate holiday-style with Butta Drop Mini Whipped Oil Body Cream. S...
Fenty Street Fam 5-Piece Mini Set
 
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Bring chapped lips back to life with triple the hydration. Meet our collection of juicy lip treatments that’ll deliver a softer, smoother, plumper-looking pout—that won’t dry out
Lip Sav’rs Lip Care Essentials
 
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Get the hydrating comfort of a lip oil + sparkly shine of a gloss—in sheer brights + neutral shades for all.
Gloss Bomb Oil Luminizing Lip Oil 'N Gloss — Fu$$y
 
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Refillable moisturizer delivers smoothed-out pores, visibly reduced dark spots and fine lines, replenished hydration and a plump, juicy look overnight.
Instant Reset Brightening Overnight Recovery Gel-Cream with Niacinamide + Kalahari Melon Oil
 
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Clinically-backed skincare regimen that tightens the look of pores, brightens, hydrates, smooths—and improves—with every use.
Fenty Skin Start’rs Full-Size Bundle with Mineral SPF
 
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Longwear, light-as-air matte contour stick in a range of shades for all skin tones.
Match Stix Contour Skinstick — Amber

Hourglass Cosmetics

 
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A full coverage, weightless, waterproof concealer with innovative microspherical powders that blur and brighten for up to 16 hours of instant skin perfection. This crease-resistant, light-reflecting liquid concealer blends seamlessly into skin and di...
Sepia 5 Vanish Airbrush Concealer - HOURGLASS | Ulta Beauty
 
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HOURGLASS Veil Hydrating Skin Tint is lightweight skin tint that instantly boosts moisture levels by 52% for a dewy glow and provides a sheer veil of coverage for comfortable, all-day wear.
1 Veil Hydrating Skin Tint - HOURGLASS | Ulta Beauty
 
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HOURGLASS Veil Translucent Setting Powder is a weightless, 100% vegan loose powder that blurs imperfections for a natural, seamless finish.
Translucent Veil Translucent Setting Powder - HOURGLASS | Ulta Beauty
 
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HOURGLASS Unlocked Instant Extensions Mascara is a high-impact, 100% vegan mascara that delivers the look of lash extensions in an instant.
Unlocked Instant Extensions Mascara - HOURGLASS | Ulta Beauty
 
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Hourglass Unreal Liquid Blush visibly plumps with hydration and delivers unreal, buildable color for a natural finish that stays in place for up to 12 hours.
Whim Unreal Liquid Blush - HOURGLASS | Ulta Beauty
 
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Hourglass Voyeur Waterproof Gel Eyeliner glides on effortlessly to deliver high-impact, 12-hour wear without smudging, bleeding, or fading.
Cave Voyeur Waterproof Gel Eyeliner - HOURGLASS | Ulta Beauty
 
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Hourglass Shape and Sculpt Lip Liner is an ultra creamy, transfer-resistant lip liner that defines, shapes, and sculpts lips for full-coverage color that lasts all day.
Incite 7 Shape and Sculpt Lip Liner - HOURGLASS | Ulta Beauty
 
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HOURGLASS Ambient Lighting Palette Volume II features a trio of bestselling and limited-edition finishing powders to create your perfect light.
Ambient Lighting Palette Volume II - HOURGLASS | Ulta Beauty
 
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HOURGLASS 1.5mm Mechanical Gel Eyeliner is a waterproof, long-wearing gel eyeliner that allows for ultra-precise application. This is my favorite type of eyeliner!
Canyon 1.5mm Mechanical Gel Eyeliner - HOURGLASS | Ulta Beauty
 
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HOURGLASS Ambient Lighting Blush fuses the illuminating effects of Ambient Lighting Powder with vivid hues to deliver multidimensional color.
At Night Ambient Lighting Blush - HOURGLASS | Ulta Beauty