This bleach offers great lift which is key for those starting with dark brown or black hair.
Kaleidocolors Blue Powder Lightener by Clairol Professional
30 Volume developer combines with the powder bleach to lift your hair color. I do two rounds of bleaching (30 mins each with a water-only rinse in between) to achieve platinum blonde!
30 Volume Creme Developer - Salon Care
An oldie but goodie! The Shimmer Lights line is essential for achieving and maintaining your platinum blonde hair.
Shimmer Lights Conditioning Purple Shampoo for Blonde & Silver
