Fresh from the beauty world’s front row — these August ’25 launches are everything from glow-getters to skin saviors. I’ve handpicked the standouts that TikTok (and my makeup bag) can’t get enough of.
Sections
3
Â
Skincare Heroes
Â
Makeup Must-Haves
Â
Hair & Cleanse Essentials
Skincare Heroes
The best of skincare meets science — glow boosters, calming cleansers, and serums that make August memorable.
Â
A luxe booster with peptides, exosomes, and orchard stem cells that smooths, firms, and adds immediate glow. Pure skin magic in a bottle.
A skin tint that hydrates, covers, and protects — serious skincare vibes with lightweight coverage and SPF-like skin love.
Skin Tint Longwear & Care
Â
Moonlit glow in a tube. Applies with a wisp of dew and lasts through heat, humidity, and snack spills.
Demi'glow Light-Diffusing Highlighter
Â
Your skin, but Eternal Summer. Dewy, rosy, and feels like a spa treatment with zero effort.
Futuredew
Hair & Cleanse Essentials
Clean, style-ready hair and effortless cleansers that match your busy beauty energy in 2025.
Â
Silky Insta-worthy hair and UV + heat protection in one elegant bottle. This one smooths frizz and shines without weighing hair down.
Dyson Omega™ hydrating hair oil (30ml)
Â
A scalp-first, leave-in treatment featuring rosemary, peptides, and red clover extract to boost hair thickness, shine, and growth — especially fab for aging, thinning strands. Lightweight and residue-free, this feels like luxe self-care every day.
A lightweight, peptide-and-caffeine-packed serum designed to visibly boost hair density—many users noticed fuller hair within days. Ideal for anyone dealing with delicate or thinning hair.
MegaStrength+ Caffeine + Biotin Peptide Density Serum
Â
Iconic hairstylist Chris McMillan (the “Rachel” guy) just launched a sleek line of styling tools—including Glassy Smooth Blowdry Spray, Texturizing Spray, Styling Balm, Mousse, Gel, Hairspray, and a precision Wand—designed to recreate his signature “...
The Hairstylist Behind Jennifer Aniston's Iconic 'Friends' Haircut Now Has His ...
Â
High-performance, eco-minded additions from Dyson: a nourishing oil and UV+heat-protective mist built around omega-rich oils (including one from Dyson’s own sunflower fields), sleek, smooth, and serious shine without greasiness.
Jennifer Aniston’s buzzy pick for “fresh hair in seconds” — talc-free, residue-free, scalp-friendly, with a precision no-aerosol applicator. A clean, volume-boosting go-to for mature or color-treated hair.