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✨ August '25 new beauty launches💄
20
items Fresh from the beauty world’s front row — these August ’25 launches are everything from glow-getters to skin saviors. I’ve handpicked the standouts that TikTok (and my makeup bag) can’t get enough of.
Sections
3
Skincare Heroes
Makeup Must-Haves
Hair & Cleanse Essentials
Skincare Heroes
The best of skincare meets science — glow boosters, calming cleansers, and serums that make August memorable.
A luxe booster with peptides, exosomes, and orchard stem cells that smooths, firms, and adds immediate glow. Pure skin magic in a bottle.
MiniProtein Exosome Bioactive Ampoule - Collagen Skin Repair
Tiny but mighty — this sulfur-packed powder morphs into a gentle cream to zap zits without over drying. A bang-for-your-buck must-have.
The ordinary Sulfur 10% Powder to Cream Concentrate
Soothe-me-up formula with adaptogens and oat lipids to cleanse, calm, and care for reactive skin — even sensitive fazes.
Youth to the people -Supershroom Calming Face Cleanser with Peptides for Sensitive & Dry Skin
Two-in-one magic cleanser that melts off makeup and washes skin gently with PHAs and oat surfactants — makeup remover for lazy minimalists.
Merit Great Skin Double Cleanse
The brand’s most concentrated serum yet, powered by TFC8 + peptides to fight wrinkles and dullness at the root. Luxe, yes, worth it, also yes.
The Elixir: Clinically-Proven Anti-Aging Serum | Augustinus Bader US
A perfectly paired set designed to balance mature skin’s moisture through day and night — soft, protective, and stylish enough for your vanity.
June Jacobs | Natural Skin Care
Makeup Must-Haves
Beauty that’s light, fuss-free, and ready for real life—because sometimes good skin is the only filter you need.
This cult fave had a glow-up. Cream-to-powder that you slap on lips, eyes, or cheeks for that monochromatic eff your makeup look.
The Multiple
Lip blurrer extraordinaire — matte, plush texture that smooths fine lines and makes your lipstick stay and slay.
Sara Happ -The Lip Airbrush
That “I just left the spa” glow in a tube. Lightweight, blendable, and humidity-proof—glowy skin without the glitter.
Skylight
All the blur plus sun help in a neat, travel-friendly pressed form. Mine has already earned a permanent spot in my bag.
Bare minerals Original Talc-Free Pressed Powder Foundation Mineral SPF 15
Neutral, day-to-night shades in a gorgeous palette inspired by café lights and fall vibes. It's soft romantic meets fall-ready.
Idôle Café Crush Eyeshadow Palette in Rich Nudes - Lancôme
A skin tint that hydrates, covers, and protects — serious skincare vibes with lightweight coverage and SPF-like skin love.
Skin Tint Longwear & Care
Moonlit glow in a tube. Applies with a wisp of dew and lasts through heat, humidity, and snack spills.
Demi'glow Light-Diffusing Highlighter
Your skin, but Eternal Summer. Dewy, rosy, and feels like a spa treatment with zero effort.
Futuredew
Hair & Cleanse Essentials
Clean, style-ready hair and effortless cleansers that match your busy beauty energy in 2025.
Silky Insta-worthy hair and UV + heat protection in one elegant bottle. This one smooths frizz and shines without weighing hair down.
Dyson Omega™ hydrating hair oil (30ml)
A scalp-first, leave-in treatment featuring rosemary, peptides, and red clover extract to boost hair thickness, shine, and growth — especially fab for aging, thinning strands. Lightweight and residue-free, this feels like luxe self-care every day.
Rosemary Serum | 30-Day Supply – Nécessaire, A Personal Care Company
A lightweight, peptide-and-caffeine-packed serum designed to visibly boost hair density—many users noticed fuller hair within days. Ideal for anyone dealing with delicate or thinning hair.
MegaStrength+ Caffeine + Biotin Peptide Density Serum
Iconic hairstylist Chris McMillan (the “Rachel” guy) just launched a sleek line of styling tools—including Glassy Smooth Blowdry Spray, Texturizing Spray, Styling Balm, Mousse, Gel, Hairspray, and a precision Wand—designed to recreate his signature “...
The Hairstylist Behind Jennifer Aniston's Iconic 'Friends' Haircut Now Has His ...
High-performance, eco-minded additions from Dyson: a nourishing oil and UV+heat-protective mist built around omega-rich oils (including one from Dyson’s own sunflower fields), sleek, smooth, and serious shine without greasiness.
Dyson Omega™ leave-in conditioning spray (165ml)
Jennifer Aniston’s buzzy pick for “fresh hair in seconds” — talc-free, residue-free, scalp-friendly, with a precision no-aerosol applicator. A clean, volume-boosting go-to for mature or color-treated hair.
Powder Perfect Dry Shampoo | Talc-Free, Precise, Scalp-Friendly