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Fresh for Fall 2025: Makeup Launches Worth Trying

Purple Star emoji 17 items
Fall makeup this year is all about cozy tones, plush textures, and formulas that work as hard as they look. From bouncy blushes to glossy lips and game-changing mascaras, these new drops are designed to make your routine effortless while still giving...
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Face Favorites

Fall is the best time to refresh your base. Think creamy blushes, glow-boosting bronzers, and contour sticks that sculpt without caking. These essentials bring warmth and dimension to your skin so you look fresh and polished all season long.
 
Angie Mikulcik profile picture
This contour stick is like a magic wand for cheekbones. The shade Biscuit melts into the skin for natural-looking depth and definition without that harsh “striped” contour vibe. It’s creamy, blends easily, and gives you that sculpted-but-soft look th...
Face Trace Contour Stick in Biscuit by Westman Atelier
 
Angie Mikulcik profile picture
A new twist on the classic Hoola bronzer, but in a balm formula. This adds warmth and glow without looking powdery, which is perfect when your skin is leaning drier in the colder months. Think soft, sun-kissed skin even when the weather says otherwis...
Hoola Wave Cream Bronzer Balm - Creamy bronzing balm
 
Angie Mikulcik profile picture
This pencil is a lifesaver for those tiny spots and redness that bigger concealers can’t quite cover. The precision tip makes it easy to get a flawless finish without caking up the rest of your makeup. Perfect for fresh fall skin when you want to loo...
Lisa Eldridge Pinpoint® Concealer
 
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The no-makeup makeup dream product. This tinted moisturizer gives subtle coverage, evens out your skin tone, and still looks like your skin—just better. Ideal for busy mornings when you don’t want a full face but still want to look put together.
Jones road
 
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Rare Beauty nailed it with this bouncy blush. It feels creamy going on, blends like a dream, and sets down to a soft matte finish that looks like a natural flush. The shades are cozy and fall-friendly, making it a great swap for your summer brights.
Soft Pinch Matte Bouncy Blush

Eye Catchers

From smudge-proof mascaras to shadow sticks that glide on in seconds, these eye picks make fall makeup easy and impactful. Whether you’re going for soft definition or bold lashes, they’ll keep your look fresh from morning coffee to late-night vibes.
 
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This mascara is all about dramatic length and lift without clumps. It’s long-wearing, so you won’t have smudges halfway through the day, and it gives your lashes that fluttery, defined look. Basically, it’s the luxury pick-me-up for your eyes.
Vertigo Lift Mascara - Longwear & Lengthening
 
Angie Mikulcik profile picture
Lancôme’s Lash Idôle line is already a fan favorite, and this new Flutter Extension version adds even more drama. It fans out your lashes beautifully, giving you that doll-eyed effect without the need for falsies.
Lash Idôle Flutter Extension Lengthening Mascara - Lancôme
 
Angie Mikulcik profile picture
These creamy eyeshadow sticks are quick, easy, and perfect for fall. You just swipe, smudge, and go. The shades are wearable but still fun, giving you instant depth and color without a complicated routine.
Glossier shadow stick
 
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A sleek trio of eyeshadows curated to give you a base, a crease shade, and a pop of depth. Perfect for creating soft, blended fall looks without pulling out your entire palette collection.
Glossier Monochromes

Lip Luxe

Fall lips call for hydration, shine, and a touch of cozy color. From plumping glosses to tinted serums, these picks keep your pout soft, smooth, and effortlessly chic—even when the temps drop.
 
Angie Mikulcik profile picture
Cushiony shine with a plump effect (minus the sting).
Forget The Filler Lip Plumping Line Smoothing Gloss
 
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Glossy hydration in a tube—soft tint plus that juicy glass-lip finish.
Glaze Craze Tinted Lip Serum Visibly Plump & High Shine
 
Angie Mikulcik profile picture
A bold, pigmented lipstick in Natasha’s signature creamy formula. It glides on like silk and the shades are rich, dramatic, and made for fall nights. It’s the lipstick you pull out when you want to feel unstoppable.
I Need a Rouge Lip Styletto

Glow & Set

The final step makes all the difference. These powders and perfectors lock in your look while adding just the right touch of radiance. Whether you like a soft blur, a luminous finish, or a lightweight veil that keeps shine under control, these picks ...
 
Angie Mikulcik profile picture
Compact, pigmented, and blends in seconds—toss it in your bag for all-day touch-ups.
Rhodes pocket blush
 
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Keeps brows fluffy and in place while actually strengthening them.
Grande Cosmetics - Lamination Station
 
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Iconic finishing pearls for that lit-from-within, soft-focus look.
MÉTÉORITES ⋅ SETTING & FINISHING PEARLS OF POWDER ⋅ ...
 
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A smoothing powder that takes down shine but keeps skin looking natural.
SurrealSkin® Soft Blur Setting Powder
 
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Not makeup, but let’s be real—white teeth make every lipstick pop.
Crest 3D Whitestrips Professional Effects